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Water, fire, mold, storm. The highest tickets and the truest urgency in local services, in an auction expensive enough to price out mediocre agencies. We audit your answer rate before we take your money, because in restoration the leak is rarely the ad.
A restoration lead is a person standing in water, calling companies in order until a human answers. If your line goes to voicemail at 2 a.m., the job goes to the next result, and the $200 you paid for that click bought a missed call. No campaign outbids a phone that does not get answered.
So the intake review comes first. We pull your call data and score the operation that will catch the demand before we sell you more of it. If intake is broken, the first dollars go to fixing it: routing, an answering service, a dispatcher rotation. We would rather lose the engagement than bill for demand you cannot catch.
The same honesty runs the other way. Google's policies for verified trades restrict rapid-response claims like “24/7” and “emergency” to businesses that actually staff them, and restoration sits next to those rules. Your ads and pages will claim only the response you can guarantee, with hours stated. That keeps you compliant and, not incidentally, keeps your reviews honest.
Scored in the Revenue Audit before any engagement. Weak intake routes to a fix plan first; media spend follows.
Restoration demand runs around the clock, but your dispatch coverage might not. We daypart bids to the hours a human will actually answer, and scale overnight spend only where overnight intake is real. The chart shows an illustrative demand shape; your call data replaces it in the plan.
Full bids only where a human answers. Overnight spend scales only after overnight intake exists.
Per-market surge rules set before storm season: which markets flex, by how much, and what intake confirms first.
Every unanswered paid call is reported in dollars, per location, so the intake conversation has a price tag.
“24/7” appears only where dispatch actually covers it, keeping you inside Google’s advertiser policies and your own reviews.
Restoration’s auction is the most expensive in local services, and the ticket justifies it, if every link in the chain holds. Here is the illustrative math, with every step labeled and measured per location in a real engagement.
Illustrative example using the benchmark ranges shown above; not a projection for your account. Half of this math is marketing. The other half, the booking rate, is intake, which is why we measure it before we take the account.
Restoration revenue splits into two funnels with different buyers, different timelines and different margins. They are built and reported separately.
Paid search and Local Services Ads on emergency terms, answered in minutes, booked on the call. This is the funnel the benchmarks describe: expensive clicks, instant decisions, intake as the whole game.
Insurance-funded work comes through relationships: adjusters, property managers, plumbers and roofers who refer losses. The marketing job is to make you safe to refer: landing pages and documentation content for referral partners, a review profile that survives an adjuster’s scrutiny, and a brand that looks like it will still exist at invoice time.
Intake cleared, then the machine: per location, on published per-location pricing.
Water, fire, mold and storm campaigns per location, dayparted to dispatch reality, with storm-surge rules set before the season. Claims limited to the response you can guarantee.
Licenses, insurance and fieldworker background checks per location at 2 to 4 weeks each, tracked so nothing lapses. Run natively with Google Ads through the 2026 platform migration.
Landing pages and content for adjusters and property managers, review velocity programs, and the documentation standards that make referrals safe.
Call outcomes tagged, offline conversion import wired, and the board pack reporting booked revenue per location, so the $278 lead is judged against the $10,000 ticket, not against a cheaper trade.
The Multi-Location Revenue Audit scores your intake first, then your markets, then your competitors. Two weeks. Credited in full when we go to work.
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