Data-driven PPC engineered for ROI, not vanity metrics, run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Get named by ChatGPT, Gemini & AI Overviews, in AI and SI
Maps, reviews & reputation. Bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles, just the channels that grow your business.
Your next client is searching right now, in the most expensive auction on the internet. We are the legal-only division of a Google Premier Partner: Google Ads, Local Services Ads, SEO and intake, engineered around case value, contingency math and every bar-advertising rule.
Sample docket with made-up matters, to show how intake is tracked. Not client data.
Most firms don’t have a demand problem. They have three quiet leaks between the search and the signed retainer. We find them, seal them, and measure the difference.
The top three results capture the majority of clicks for legal searches. If your firm sits below them, or only rents position with no organic presence, the best clients never see your name.
The fixLocal Services Ads, Search and compounding SEOIndustry research suggests roughly a third of law-firm inquiries never get a response at all. That is ad spend turned into silence at the front desk.
The fixCall tracking and 24/7 answeringThe average firm takes more than eight hours to respond to a new inquiry, while responding within five minutes makes you up to 21 times more likely to convert the lead.
The fixSpeed-to-lead workflowsBuy more clicks without sealing the pipeline and you have simply raised the price of a leak.
Law firms across Florida, New York, Colorado and California trust Media Spearhead with their growth: nonprofit, personal injury, family, criminal, immigration and business litigation. That range is the point.
Firms shown are active Media Spearhead clients, featured with permission. Results vary by market, practice area and budget.
Set your practice area, budget and average case value. The model applies a conservative 10% click-to-lead rate and a 25% lead-to-signed-case rate, the two levers we manage hardest.
Illustrative model, not a projection of your results. Real numbers vary by market, competition, intake discipline and case mix. Prior results do not guarantee a similar outcome.
High click prices scare generalist agencies. They shouldn’t scare you, because nobody else’s click is attached to a five- or six-figure case.
At these prices, wasted clicks are unforgivable. Disciplined negatives, tight geography and fast intake are the whole game.
Typical Google Ads cost per click from our 2026 CPC report, log scale. Your city and competition move these numbers.
An illustrative model at a $60 average click and top-decile intake discipline. Every stage is a lever we actively manage, and a place where most firms leak cases.
Illustrative benchmark model, not a promise of results. Real numbers vary by market, practice area, budget and intake discipline. Prior results do not guarantee a similar outcome.
Legal marketing isn’t one big lever. It’s a handful that move cases, sequenced so you sign cases this month while the durable channel builds underneath.
Google Screened ads sit above everything for legal searches and charge per lead. We run your license verification, earn the badge, and manage the campaigns.
Someone searching “car accident lawyer near me” needs you today. Tightly managed Search with disciplined negatives puts you in front of ready-to-hire clients.
Practice-area and city pages, plus answers AI assistants quote, that keep earning cases month after month without paying for every click.
Own the map pack for local legal searches: categories, service areas, reviews and posts.
Fast, mobile, bar-compliant pages that turn a click into a consultation.
Deep, genuinely useful content that Google rewards and prospective clients trust.
We lead with the channels that produce signed cases, and we won’t burn your budget on low-value tactics like heavy display remarketing that rarely move legal clients.
Every practice area gets its own approach, because the client, the case value, the keywords and the messaging are all different. Below them, the full list of more than 50 areas we market.
Dominate local search for accident and injury cases. Get qualified leads from victims seeking legal representation.
Reach defendants searching for criminal defense help. Targeted campaigns for DUI, drug, and felony cases.
Connect with clients facing divorce, custody, and family disputes. Build authority in family legal services.
Acquire DUI/DWI defense cases with high-intent PPC and SEO. Highest CPC vertical — we manage it profitably.
Attract visa, green card, and citizenship clients. Targeted marketing for immigration legal services.
Reach individuals and businesses seeking debt relief. Dominate search for bankruptcy attorneys in your market.
Attract wills, trusts, and probate clients. Build authority for estate planning attorney searches.
Generate wrongful termination, discrimination, and workers comp case leads with targeted campaigns.
Attract LLC formations, contract disputes, and business litigation clients. Dominate local business attorney searches.
Don’t see yours? Ask us about your practice area.
Most agencies report clicks and cost-per-lead. We report signed cases and cost-per-signed-case, and we feed real case value back into Google so the algorithm bids toward the clients who actually retain and pay.
Every dollar deployed against a specific keyword
CallRail ties each call & form to its exact search
Signed · qualified · unqualified · spam. Real names, not "conversions"
Fee value recorded per matter in WhatConverts
Offline conversion import teaches Google to bid toward retainers
Dynamic call tracking ties every phone call to the exact search, campaign, ad, and keyword that produced it, recorded and scored.
Calls and forms captured with the caller's real name and details, routed to your intake team in minutes, not an anonymous number on a dashboard.
Ad spend in, case value out, cost-per-signed-case: the only numbers that decide whether marketing works. No vanity metrics.
The client, the case value, the ethics rules and the buyer’s mindset in legal are unlike any other industry. Here’s what changes when your marketing team does this all day.
We know ABA Rules 7.1 to 7.5 and state-bar advertising rules cold. No “specialist” claims unless board-certified, required results disclaimers, truthful messaging.
A signed case can be worth $15,000 to $150,000 or more. We optimize to cost per signed case and return, not vanity clicks.
Respond in five minutes and you are up to 21 times more likely to convert. We wire call tracking, speed-to-lead and 24/7 intake.
Clio, Filevine, MyCase, Lawmatics, Litify, CallRail. Marketing connected to intake and case management so nothing falls through the cracks.
The green “Google Screened” badge and pay-per-lead ads sit above everything for legal searches. We handle license verification and the campaigns.
Practice-area pages, city pages and answer content built to rank, and to be quoted by AI assistants, for high-intent legal searches.
Most agencies write law-firm copy that quietly violates advertising rules. We don’t, and knowing the difference is exactly why firms trust us.
Unless your firm holds a recognized board certification, we use compliant language like “focuses on,” “concentrates in” and “extensive experience in.”
We never promise outcomes, and we add the required “prior results do not guarantee a similar outcome” disclaimers where applicable.
Every claim is supportable. Testimonials and results are handled per your state’s rules, with the disclosures those rules require.
We run your firm through Local Services Ads verification so you earn the badge and qualify for the highest-converting legal placements.
“Attorney Advertising” labeling where required, “legal information, not legal advice,” and a clear notice that contacting you does not create an attorney-client relationship.
Where your state allows case results or testimonials, we present them with the required disclaimer displayed prominently, adapted to state rules.
Your competitors in your market cannot hire us to do the same thing against you. That is a standing commitment, not a limited-time offer.
No long contracts and no cancellation gauntlet. We earn the relationship every thirty days, and everything leaves with you if you go.
Your ad accounts, website, data and call records, all in your name and all portable.
Qualified leads, signed cases, cost per signed case and revenue. Not impressions, clicks or other vanity metrics.
Then we watch the first 72 hours closely, and share every bid review with you.
A call about your services, your service area, your best jobs and what a good lead looks like to you.
Account audit, competitor and keyword research, the strategy, and a campaign structure built around how your revenue splits.
Google Analytics and Tag Manager connected, goals set up, and every call and form imported into Google Ads as a conversion, then tested.
Campaigns go live, with bid reviews at 24, 48 and 72 hours shared with you, and the first full optimization a week after the 72-hour review.
Management fees below; your ad budget is separate and set to your market. Month to month, and you own everything.
Management fee is separate from your advertising budget. As your investment grows, your percentage drops. Month to month. You own your ad accounts, website, content, data, and call records.
Real reviews from real business owners. 4.9 stars on Google.
No, and any marketer who guarantees cases or results is violating the same bar-advertising principles your firm has to follow. We commit to transparent tracking (calls, signed cases, cost per case) and to running campaigns that consistently beat the legal benchmarks. We show the math; we do not promise outcomes.
Yes. Everything we build follows ABA Model Rules 7.1 to 7.5 and state-bar advertising rules: no 'specialist' or 'expert' claims unless you are board-certified (we use 'focuses on' or 'extensive experience in'), required 'prior results do not guarantee a similar outcome' disclaimers, and truthful, non-misleading messaging. Compliance is built in, not bolted on.
Legal is the most expensive category in Google Ads. Our 2026 report shows personal injury clicks from about $4 for long-tail searches up to around $480 in the most competitive metros, with criminal defense and DUI not far behind. Because a signed PI case is often worth $15,000 to $150,000 or more, the math still works when campaigns are managed tightly. We size the budget to your market and practice area on a strategy call.
Traffic without intake is wasted spend. Firms that respond within five minutes are up to 21 times more likely to convert a lead, and 24/7 intake lifts conversion by roughly 30%. We set up call tracking, speed-to-lead workflows, and integrations with intake and case-management tools (Clio, Filevine, Lawmatics, CallRail) so leads become signed cases.
Personal injury, criminal defense, DUI, family law, estate planning and probate, immigration, bankruptcy, employment, business and corporate, and more: over 50 practice areas. Each gets its own marketing approach because the client, the case value and the buyer journey are completely different.
Google Ads campaigns go live three business days after kickoff, with tracking set up and tested on day two, and we review bids at 24, 48 and 72 hours. Local Services Ads follow once Google Screened verification clears. SEO and content build durable rankings over months, so most firms run paid for immediate cases while organic compounds in the background.
Local Services Ads sit at the very top of Google for legal searches and charge per lead, not per click. To run them, your firm passes a license and background check to earn the green 'Google Screened' badge. We manage the verification and the campaigns; it is one of the highest-return channels in legal.
No long lock-ins. We earn the relationship month to month. You own your ad accounts, your data, your website and your call records; nothing is held hostage.
For smaller firms we charge a fixed monthly management fee starting at $1,200 (up to about $4,000 a month in ad budget), and $1,500 for firms up to $10,000 a month. Once your ad budget passes $10,000 a month we move to percentage-based management: 15% from $10,000 to $30,000, then 12%, 10% and 8% as you scale. Your rate drops as you grow, your ad budget is always separate, and there are no long contracts.
Revenue. We track every call and form to the keyword that produced it, capture real names, and mark each lead qualified or unqualified. Then we import signed-case value back into Google Ads and use WhatConverts to tie case value to the exact campaign, so we optimize to real return on ad spend and cost per signed case, not cheap clicks.
Every category has its own playbook. Or see all 85 industries in one place.
A 30-minute case-strategy call: your market, your numbers, and exactly where the next signed cases come from. No obligation.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
