Law firm marketing, tried and won.
Your next client is searching right now — in the most expensive auction on the internet, where a click costs $50–$300 and a signed case is worth five or six figures. We are the legal-only division of a Google Premier Partner (top 3% worldwide): Google Ads, SEO, and intake engineered around case value, contingency math, and every bar-advertising rule.
The problem usually isn't leads. It's the pipeline.
Most firms don't have a demand problem — they have three quiet leaks between the search and the signed retainer. We find them, seal them, and measure the difference.
Nowhere on page one
The top three results capture the majority of clicks for legal searches. If your firm sits below them — or only rents position with no organic presence — the best clients never see your name.
Inquiries that go unanswered
Industry research suggests roughly a third of law-firm inquiries never get a response at all. That is ad spend converted into silence — paid clicks abandoned at the front desk.
Slow response, lost retainer
The average firm takes more than eight hours to respond to a new inquiry — while responding within five minutes makes you up to 21× more likely to convert the lead.
We don't practice law. We grow the firms that do.
A dozen law firms across five states trust Media Spearhead with their growth — nonprofit, personal injury, family, criminal, immigration, and business litigation. That range is the point: we speak every corner of legal.
Firms shown are active Media Spearhead clients, featured with permission. Results vary by market, practice area, and budget.
Three firms. Three markets. One discipline.
Different practice areas, different clients, different economics — the same operating system underneath: high-intent capture, sealed intake, and reporting tied to signed cases.
Mintz Law Firm
Vasquez de Lara Law Group
Rodrigo Flores Law
What a healthy engagement looks like
Twelve months · indexedLegal is the most expensive — and most profitable — vertical online.
High click prices scare generalist agencies. They shouldn't scare you — because nobody else's click is attached to a five- or six-figure case.
What a click costs, by practice area
Typical high-end CPCs · competitive metrosThe case-value calculator.
Set your practice area, budget, and average case value. The model applies a conservative 10% conversion rate and a 25% lead-to-signed-case rate — the two levers we manage hardest.
From click to signed case — the math we manage.
An illustrative model at a $60 average CPC and top-decile intake discipline. Every stage below is a lever we actively manage — and where most firms leak cases.
Illustrative benchmark model, not a promise of results. Real numbers vary by market, practice area, budget, and intake discipline — prior results do not guarantee a similar outcome.
The staged allocation: now, next, compounding.
Legal marketing is not one big lever — it is a handful that genuinely move cases, sequenced so you sign cases this month while the durable channel builds underneath.
Local Services Ads
Google Screened LSAs sit above everything for legal searches and charge per lead, not per click. We run your license verification, earn the badge, and manage the campaigns — among the highest-ROI placements in all of legal, and live in days.
Google Search
Someone searching "car accident lawyer near me" needs you today. Tightly managed Search with disciplined negative keywords puts you in front of ready-to-hire clients — and it works exceptionally well for law firms.
SEO
Practice-area and city pages that keep earning cases month after month without paying for every click — durable growth underneath the paid engine, built while paid runs.
Own the map pack
For local legal searches, the map pack is often the first thing a client taps. We optimize categories, service areas, review velocity, and posts so your firm shows up where the calls start — and this one is non-negotiable.
Pass the credibility test
Prospective clients judge your firm in seconds. Fast, modern, mobile, bar-compliant sites that turn a click into a consultation — the foundation every other channel points back to.
Authority that ranks and converts
Deep, genuinely useful content written from real legal-marketing experience — the kind Google rewards and prospective clients trust. We're the real deal, and the content shows it.
We lead with the channels that produce signed cases — and we won't burn your budget on low-value tactics like heavy display remarketing that rarely move legal clients.
A generalist agency markets everyone. We market law firms.
The client, the case value, the ethics rules, and the buyer's mindset in legal are unlike any other industry. Here is what changes when your marketing team does this all day.
Bar-compliant by default
We know ABA Rules 7.1–7.5 and state-bar advertising rules cold. No "specialist" claims unless board-certified, required results disclaimers, truthful messaging — so your firm is never exposed.
Built around case value
A signed case can be worth $15,000–$150,000+. We optimize to cost-per-signed-case and ROI, not vanity clicks — which is why high legal CPCs still make you money.
Speed-to-lead that signs
Respond in five minutes and you are up to 21x more likely to convert. We wire call tracking, speed-to-lead, and 24/7 intake so leads become retained clients.
Your legal stack, integrated
Clio, Filevine, MyCase, Lawmatics, Litify, CallRail — we connect marketing to your intake and case-management tools so nothing falls through the cracks.
Google Screened, done for you
The green "Google Screened" badge and pay-per-lead LSAs sit above everything for legal searches. We handle license verification and manage the campaigns.
Content that ranks in legal
Practice-area pages, city pages, and answer content built to rank for high-intent legal searches — the durable channel that compounds while paid runs.
Pick your practice area. Enter its world.
Every practice area gets its own dedicated marketing approach — different clients, case values, keywords, and messaging. Explore the flagship worlds below; more roll out continuously.
Personal Injury
Car, truck, motorcycle, wrongful death, mass tort — the highest-stakes auction in legal.
Criminal Defense
Felony, misdemeanor, white-collar, expungement — urgency-driven, 24/7 intake.
DUI Defense
DUI, DWI, license suspension, repeat-offense defense — night-and-weekend demand.
Family Law
Divorce, custody, support, adoption — long consideration, trust-first marketing.
Estate & Probate
Wills, trusts, probate, elder law — planned purchases won by authority content.
Immigration
Visas, green cards, deportation defense — multilingual campaigns, national reach.
Bankruptcy
Chapter 7 & 13, debt relief, foreclosure — empathy-led messaging that converts.
Employment
Wrongful termination, discrimination, wage & hour — contingency-style intake.
Business & Corporate
Formation, contracts, litigation, M&A — B2B trust signals and referral capture.
i. Personal Injury & Accidents
12 practice areasii. Criminal Defense
8 practice areasiii. Family Law
7 practice areasiv. Estate & Elder Law
6 practice areasvi. Bankruptcy & Debt
4 practice areasvii. Employment & Labor
6 practice areasviii. Business & Civil
7 practice areasix. Disability & Specialty
6 practice areasFour promises, in writing.
No lock-ins, no hostage accounts, no vanity dashboards. The structure of the engagement is the proof that we intend to keep earning it.
One firm per practice area per market
We take exactly one firm per practice area per market. Your competitors in your market cannot hire us to do the same thing against you — that is a standing commitment, not a limited-time offer.
Month to month
No long contracts and no cancellation gauntlet. We earn the relationship every thirty days — if we stop performing, you can walk, and everything leaves with you.
You own everything
Your ad accounts, your website, your data, your call records — all in your name, all portable. Nothing we build is held hostage to keep you paying.
Reporting in signed-case revenue
We report what a managing partner actually asks about — qualified leads, signed cases, cost per signed case, and revenue — not impressions, clicks, or other vanity metrics.
We speak Clio, Filevine & Lawmatics.
Marketing that isn't wired into intake and case management leaks cases. We integrate your campaigns with the platforms your firm already runs — so every lead lands where your team works.
Where your cases live
Clio, MyCase, Filevine, Litify, PracticePanther, Smokeball, CARET Legal, Rocket Matter — we route and track leads into the system your firm runs on.
Where leads become clients
Lawmatics, Clio Grow, Lead Docket, Law Ruler, Captorra — connected to your ads and forms so no potential client slips through follow-up.
Where the phone gets answered
CallRail, Smith.ai, Ruby, Alert Communications — every call tracked to its campaign, and answered fast, because speed-to-lead wins the case.
We track revenue, not clicks.
Most agencies report clicks and cost-per-lead. We report signed cases and cost-per-signed-case — and we feed real case value back into Google so the algorithm bids toward the clients who actually retain and pay.
Ad spend in
Every dollar deployed against a specific keyword
Call tracked
CallRail ties each call & form to its exact search
Lead tagged
Signed · qualified · unqualified · spam — real names, not "conversions"
Case signed
Fee value recorded per matter in WhatConverts
Value fed back
Offline conversion import teaches Google to bid toward retainers
Every call tracked to the keyword
Dynamic call tracking ties every phone call to the exact search, campaign, ad, and keyword that produced it — recorded and scored.
Real names, not "conversions"
Calls and forms captured with the caller's real name and details, routed to your intake team in minutes — not an anonymous number on a dashboard.
Real ROAS, reported monthly
Ad spend in, case value out, cost-per-signed-case — the only numbers that decide whether marketing works. No vanity metrics.
We build it the way the bar requires it.
Most agencies write law-firm copy that quietly violates advertising rules. We don't — and knowing the difference is exactly why firms trust us.
The Compliance Brief
No "specialist" or "expert" claims
Unless your firm holds a recognized board certification, we use compliant language like "focuses on," "concentrates in," and "extensive experience in."
No guarantees, proper disclaimers
We never promise outcomes and we add the required "prior results do not guarantee a similar outcome" disclaimers where applicable.
Truthful, non-misleading messaging
Every claim is supportable. Testimonials and results are handled per your state's rules, with the disclosures those rules require.
Google Screened & license verification
We run your firm through Local Services Ads verification so you earn the badge and qualify for the highest-converting legal ad placements.
Required disclaimers, built in
"Attorney Advertising" labeling where required, "legal information, not legal advice," and a clear "contacting us does not create an attorney-client relationship" notice — placed conspicuously, not buried in 8-point footer type.
Results & testimonials handled correctly
Where your state allows case results or client testimonials, we present them with the required disclaimer displayed prominently — adapted to state-specific rules on font size, proximity, and pre-approval.
From first call to signed cases.
Case-strategy call
We map your market, practice areas, case value, and current cost-per-case — 30 minutes, no obligation.
Build & comply
Landing pages, tracking, Google Screened verification, and bar-compliant copy go live.
Launch paid
Google Ads + LSAs capture high-intent searches for immediate cases.
Optimize intake
Speed-to-lead and 24/7 intake turn calls into retained clients.
Compound SEO
Content and rankings grow the durable channel month over month.
Built for firm growth, priced for case value.
Management fees below; your ad budget is separate and set to your market. Month to month — you own everything.
Solo & Small Firm
- Google Business Profile optimization
- One Google Search campaign or Local Services Ads
- Professional, bar-compliant landing page
- Call & form tracking with real names
- Monthly reporting
Growth Firm
- Everything in Solo, plus:
- Google Search + Local Services Ads
- SEO + research-backed practice content
- WhatConverts revenue & real-ROAS tracking
- Clio / Filevine / Lawmatics integration
- Bi-weekly strategy
Market Leader
- Full paid + organic + LSA program
- Multi-location & multi-practice
- Dedicated legal strategist
- Offline-conversion ROAS bidding
- Creative & landing-page testing
Management fee is separate from your advertising budget. As your investment grows, your percentage drops. Month to month — you own your ad accounts, website, content, data, and call records.
What a tightly-run PI campaign looks like
A representative model for a single-market personal-injury firm — illustrative of the approach and math, not a specific client. Real numbers vary by market, budget, and intake discipline.
Straight answers, counsel to counsel.
Let's talk about your caseload.
A 30-minute case-strategy call: your market, your numbers, and exactly where the next signed cases come from. No obligation.