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Estimate your monthly clicks, leads, customers, and revenue from Google Ads using real benchmark data from 500+ campaigns across 50+ industries. See your projected ROI before you spend a dollar.
Google Ads should be highly profitable for your business.
Real data from 500+ campaigns managed as Google Premier Partners across local service verticals.
Google Ads pricing varies significantly depending on your industry, location, competition level, and the keywords you're targeting. Unlike traditional advertising where you pay a flat rate, Google Ads operates on a pay-per-click (PPC) auction model — meaning you only pay when someone actually clicks your ad. This makes it one of the most efficient ways for local service businesses to generate leads and new customers.
For most local service businesses like HVAC companies, plumbers, dentists, and lawyers, the average cost per click ranges from $4 to $50+, with the most competitive industries like personal injury law seeing CPCs above $100 for top keywords. However, what matters most isn't the cost per click — it's the cost per lead and ultimately your return on investment (ROI).
Cost per click (CPC) is the amount you pay each time someone clicks your ad. Cost per lead (CPL) is the amount you pay for each qualified lead — typically a phone call, form submission, or booking. The relationship between these two metrics depends on your conversion rate, which is the percentage of clicks that turn into actual leads.
For example, if your average CPC is $10 and your landing page converts at 8%, your cost per lead would be approximately $125. A well-optimized campaign run by experienced Google Ads managers can significantly improve conversion rates, often reducing CPL by 40-60% compared to self-managed campaigns.
💡 Pro Tip: The businesses that see the highest ROI from Google Ads aren't necessarily the ones spending the most — they're the ones with the best-optimized campaigns, landing pages, and follow-up processes. A $1,500/month budget with expert management often outperforms a $5,000/month budget run by someone without PPC experience.
Running Google Ads in New York City or San Francisco can cost 40–80% more per click than running the same campaign in Jacksonville, FL or Memphis, TN. This is due to higher competition density, more advertisers bidding on the same keywords, and higher average deal sizes in major metros. Our keyword research tool above adjusts CPC estimates based on your market so you get a realistic picture of what you'll actually pay.
High-cost markets (NYC, LA, SF, Chicago, DC, Miami, Seattle, Boston) typically run 30–80% above the national average. Mid-cost markets (Dallas, Houston, Denver, Atlanta, Phoenix) run close to the national average. Lower-cost markets (Jacksonville, Memphis, San Antonio, Columbus, Nashville) run 15–35% below average — making them excellent ROI opportunities.
The formula for Google Ads ROI is straightforward: (Revenue from Ads − Cost of Ads) ÷ Cost of Ads × 100. If you spend $1,500 on ads and generate $6,000 in revenue from the leads those ads produce, your ROI is 300%. Most local service businesses managed by experienced PPC agencies see ROI between 200-600%.
Use the calculator above to estimate your specific ROI based on your industry, budget, job value, and close rate. The numbers are based on real performance data from 500+ campaigns we've managed as a Google Premier Partner agency.
Most so-called PPC tools stop at cost per click. This is a free PPC ROI calculator — it takes your budget all the way through to profit, so you see customers, revenue, and return before you spend a dollar. Whether you call it a PPC ROI calculator, a Google Ads ROI calculator, or a Google PPC calculator, the goal is the same: answer the only question that matters, which is whether the math works for your business. Enter your industry CPC, conversion rate, average job value, and close rate, and the tool projects your monthly leads, customers, revenue, and ROI percentage. It pairs naturally with our Google Ads cost calculator — start there to size your budget, then come here to see the profit that budget should return.
This tool gives you estimates. We'll give you a custom projection based on your exact market, keywords, competitors, and goals — for free.
Matched ad credit for new Google Ads accounts through our Premier Partner program.