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Every week: what changed in ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Copilot — and what it means for a business that wants to be recommended. Sourced, dated and in plain English.
Elon Musk said his SpaceXAI company will change its name to SpaceXSI after the White House adopted "Super Intelligence" as its term for AI. Nvidia's Jensen Huang has also started saying SI, while most AI labs haven't renamed their products.
A day after the federal order renaming AI "Super Intelligence," California Governor Gavin Newsom signed an executive order telling state agencies to keep using "artificial intelligence" and "AI." A YouGov poll found 53% prefer "artificial intelligence" to 9% for "super intelligence."
A September 29 executive order tells federal agencies to say "Super Intelligence" (SI) instead of "artificial intelligence" in official documents and communications. It doesn't apply to private companies, and a 60-day review will propose a formal legal definition.
Google updated its Google Posts guidelines to say it may remove posts with unverified contact information, including phone numbers, email addresses and social media handles. Posts with a phone number in the description might be rejected if the number cannot be verified as connected to the business.
The Search Console performance report now splits web results into text-based and multimodal, where multimodal covers searches that start with an image, photo or screenshot, such as Google Lens and Circle to Search. Google said this is new data not previously in the counts, and the queries dimension is not available for it.
Google Business Profile is testing a feature that lets owners describe their hours in plain text and has AI convert them into structured hours. The hours then show on the business's profile in Search and Maps.
Google's updated help document says that after you are notified of a suggested edit, you have 4 days to accept or reject it, after which Google may publish it if it matches public information such as your website. Google also says it may apply some user edits without prior review.
Google is emailing Business Profile owners when it detects a spike in spam reviews, telling them it removed the reviews so they do not affect the rating. New ratings and reviews are paused temporarily, typically for a few days, and owners can ask for review of legitimate reviews removed by mistake.
Google is scaling an "AI contribution" pilot that pays publishers when their content meaningfully contributes to answers in Gemini, AI Overviews and other Google AI products. Earnings show in a Search Console widget; Google hasn't explained how contribution is calculated.
Google released Gemini 3.8 Flash and made it available to Google AI Pro and Ultra subscribers in the Gemini app and in AI Mode in Google Search, two weeks after Gemini 3.7 Flash reached AI Mode.
Google is testing AI Overviews that open to the full response with the "Ask anything" box by default, removing the "Show more" click. Google says the overview expands only for topics where its systems judge it most useful.
Google acknowledged a bug where reviews disappear when a suspended Google Business Profile is reinstated. It says a fix is in progress but gave no timeline.
The spam update ran from August 18 to August 21, 2026, across all languages. Industry reports say it hit sites mass-publishing AI-generated content to manipulate rankings, and Google warned that recovery can take many months.
Google is testing a new Q&A button in the Business Profile dashboard with a flow that asks owners yes-or-no questions tailored to their business. It may feed Google's Ask Maps experience with more structured business facts.
Local AI Overview answers were spotted citing low-quality, self-promotional "best of" listicles instead of business websites, including a case where one law firm's own listicle was the source for every firm listed.
Google's new Search Console report shows impressions, pages, countries and devices for content appearing in AI features, but not clicks or queries. Google's John Mueller said it isn't on every domain yet and appears only where there's enough data.
Microsoft added Intents, Topics, Citation Share and Compare to the AI Performance report in Bing Webmaster Tools, showing where your content is cited in Copilot and Bing AI answers, in what context and how often versus the past.
OpenAI launched optional, off-by-default precise location sharing in ChatGPT on iOS and web, with Android to follow, so answers to local questions can be more precisely localized.
BrightLocal's 2026 Local Consumer Review Survey found 45% of consumers use AI tools for local business recommendations, up from 6% the year before. ChatGPT was the most-used tool, followed by Google AI Mode.
The AI search changes that matter for local businesses — ChatGPT, Google AI Overviews, Gemini, Perplexity — and exactly what to do about them. One email a week. Free.
We run answer engine optimization for local service businesses: we fix the sources AI engines read, publish answer-ready content and track your share of AI answers every month. Month-to-month, and the co-founder answers the phone.
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