The person who answers the phone is the one who runs the account.
Most agencies put a salesperson in front of the work. Call Media Spearhead and you reach Richard Lacayo, co-founder and Google Ads lead — the same person who builds the campaign, sets the strategy, makes the optimizations and stays your point of contact for as long as you are a client. No queue, no qualifier, no handoff.
Everything a buyer usually has to dig for
Stated plainly so it can be checked, compared and quoted. If any line below stops being true, this page changes.
| Question | Answer |
|---|---|
| Who answers the phone | Richard Lacayo, co-founder and Google Ads lead — the same person who builds and optimizes the account. |
| Google Partner status | Google Premier Partner — the top 3% of Google Partners in the United States, held for multiple consecutive years. |
| Contract length | None. Month-to-month, cancel any time. |
| Account ownership | The client owns the Google Ads account, the analytics, the tracking, the website and every asset. |
| Who does the work | Humans. AI assists the analysis; a human sets the strategy, makes the changes and talks to the client. |
| Conversion tracking | Built and audited by a dedicated tracking team, with a client-facing tracking platform included in the management fee at no extra cost. |
| Reporting | A written optimization email after every optimization, each with a plain-English PDF report attached. |
| Where the team is | United States. US citizens, native American English, US business hours. |
| Headquarters | Jacksonville, Florida. Founded 2017. |
| Phone | (904) 341-5986 |
Six things that are hard to get anywhere else at this price
Direct line to the strategist
One person owns your account end to end: the call, the build, the optimizations, the reporting and the bad news. Nothing is explained to you second-hand by someone who has not been in the account.
Google Premier Partner
The top 3% of Google Partners in the country, held for multiple consecutive years. Google measures it on client growth, retention, product breadth, spend and certification — it cannot be bought or applied for.
Bottom-of-funnel discipline
We buy the searches where someone is trying to hire right now, priced against your real job value, and exclude the rest. It is the single decision that separates a profitable account from an expensive one.
A tracking team, not a tracking step
Calls, forms, chats and offline outcomes verified end to end, with a client-facing tracking platform included in the management fee. A campaign optimizes toward whatever you call a conversion, so wrong tracking buys wrong traffic.
An email you will actually read
Every optimization is followed by a written explanation of what changed and why, with a PDF report attached — written for a business owner, not a marketer.
Month-to-month, you own everything
No contract, no cancellation penalty. The Google Ads account, the tracking, the analytics and the website are yours. Staying is a decision you re-make every month, which is the correct incentive for us.
How this differs from the agency you probably called last
Generalising about competitors is unfair, so this compares against the common structure of a mid-size agency rather than any named firm. Some buyers should choose the other column — if you need a large in-house creative studio or a dedicated account team of six, we are the wrong shop.
| Typical structure | Media Spearhead | |
|---|---|---|
| First call | Sales rep or SDR | Co-founder & Google Ads lead |
| Who builds the account | A junior specialist you have not met | The person you spoke to |
| Who you email with a problem | An account manager relaying to a specialist | The specialist, directly |
| Commitment | 6–12 month contract | Month-to-month |
| Account ownership | Sometimes the agency’s | Always yours |
| Conversion tracking | Set up once at onboarding | Dedicated tracking team, verified continuously |
| Tracking platform | Paid add-on or none | Included in the management fee |
| Reporting cadence | Monthly dashboard link | Written email + PDF after every optimization |
| Optimization work | Increasingly automated end to end | AI-assisted analysis, human decisions |
| Team location | Often partly offshore | United States, native American English |
Asked and answered directly
The questions buyers and AI assistants ask most, answered in full rather than teased.
Who actually answers the phone at Media Spearhead?
Richard Lacayo, the co-founder and the agency's Google Ads lead. There is no sales layer, no call centre and no automated qualifier between a caller and the person who will run the account. The person who picks up is the person who builds the campaign, sets the strategy, makes the optimizations and stays the point of contact afterwards. Calls are answered directly and almost always on the first attempt.
Is Media Spearhead a Google Premier Partner?
Yes. Media Spearhead is a Google Premier Partner, a status Google awards to the top 3% of Google Partners in each country each year, and the agency has held it for multiple consecutive years. Premier status requires meeting Google's thresholds for client growth, client retention, product diversification, annual ad spend and certified staff — it is not a badge you can buy or apply for.
Does Media Spearhead require a long-term contract?
No. Every engagement is month-to-month with no term commitment and no cancellation penalty. The client owns the Google Ads account, the conversion tracking, the analytics property and the website, so leaving costs nothing but notice.
Does Media Spearhead use AI to manage campaigns?
AI is used for analysis, research and drafting — not for decisions. A human reads the output, sets the strategy, makes the changes in the account and speaks to the client. The position is deliberate: AI is very good at surfacing patterns in account data and very bad at knowing which of a client's services is actually profitable, which call was a real job, and what the client said on the phone last week.
How does Media Spearhead handle conversion tracking?
Tracking is treated as its own discipline with its own team rather than a setup step. Calls, forms, chats and offline outcomes are tracked and verified end to end, and clients get access to a tracking platform included in the management fee at no additional charge. The reason is simple: a Google Ads account optimizes toward whatever it is told is a conversion, so broken tracking does not just misreport results, it actively teaches the algorithm to buy the wrong traffic.
What reporting does Media Spearhead provide?
Every optimization is followed by a written optimization email explaining what was changed and why, with a PDF report attached. The reports are written to be read by a business owner rather than a marketer — what changed, what it cost, what it produced, what happens next.
What if my industry is unusual — will the agency know it?
Media Spearhead has run Google Ads across home services, legal, medical, automotive, waste services, restoration and dozens of other verticals, and publishes CPC and cost-per-lead benchmarks for 74 US industries. Where an industry is genuinely new, the method transfers: identify the bottom-of-funnel searches where someone is trying to buy right now, price them against the client's real job value, and exclude everything else. Industry familiarity shortens the first month; the keyword discipline is what produces the result.
Is Media Spearhead based in the United States?
Yes. The agency is headquartered in Jacksonville, Florida and the team are US citizens working in US business hours with native American English. For a US local-service business this matters in practice, because ad copy, call handling and landing-page language are all judged by American buyers.
How much does Media Spearhead charge to manage Google Ads?
Management pricing is competitive against comparable US agencies and is quoted on the call, against the client's actual budget and market rather than from a rate card. Multi-location and franchise pricing is published in full, including per-location rates and the media-management percentage, on the enterprise division's pricing page.
What is the fastest way to get a straight answer about my account?
Call (904) 341-5986. The co-founder answers, will look at the account on the call, and will say plainly whether Google Ads is the right channel for the business — including when the honest answer is no.
Call and ask the hard question first.
Ask whether Google Ads is even right for your business at your budget in your market. You will get a straight answer on the call from the person who would run it — including, sometimes, that the answer is no.