Data-driven PPC engineered for ROI, not vanity metrics — run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Maps, reviews & reputation — bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles — just the three channels that grow your business.
500+ campaigns managed. 95% client retention. We help service businesses across the US turn Google Ads and SEO into predictable revenue. No contracts, just results.
Media Spearhead was founded in 2017 by Google Ads experts Richard Lacayo and Robert Samayoa. We specialize in Google Ads management and SEO for local service businesses, helping them get more leads, lower their cost per acquisition, and dominate Google search in their market.
Select a service and see real performance data from our campaigns.
95% of our revenue comes from Google Ads and SEO. The other 5% comes from building websites that convert that traffic into customers. That's not a limitation. It's our specialty.
We've been running Google Ads since before Performance Max existed. We know when to use it, and when not to. Every campaign is built around one question: what's a qualified lead actually costing you?
We rank local service businesses for the keywords that actually drive phone calls. Every ranking we earn is defensible, built on technical SEO, content that answers real questions, and citations Google trusts.
A beautiful website that doesn't convert is just an expensive brochure. We build sites engineered from the click down. Every headline, every form, every pixel tested against real traffic to move your cost-per-lead in the right direction.
Jacksonville-based Google Premier Partner serving local service businesses in 30+ states coast to coast.
We run SEO, Google Ads, and websites for clients nationwide, but our home market is Jacksonville. It's where we've accumulated the deepest zip-level data, the richest local relationships, and where we know every competitive angle by heart. It's also the first city where we've built a dedicated local landing page; the rest are being added deliberately, one by one.
Explore all locationsGoogle Premier Partner serving Duval, Clay, St. Johns, and Nassau counties, plus every major Jax neighborhood by zip code.
Same Premier Partner team, same CPL-first playbook — run out of our Jacksonville HQ, 40 minutes up the road.
CPC, conversion-rate, and cost-per-lead benchmarks for 74 industries — from $0.75 ecommerce clicks to $480 personal injury keywords. Sortable table, downloadable CSV, embeddable charts.
Not vanity impressions. Not branded traffic. Not dashboard soup. These are the numbers our clients email us about at 7am on a Tuesday.
"They dropped our cost-per-lead 60% in the first 90 days. I went from one tech sitting around in the summer to hiring two more. That's real."
"Four law firms pitched me. Only Media Spearhead actually asked about my case types before quoting. Three months later we're ranking #1 for 'personal injury lawyer [city].'"
"I had given up on Google Ads after being burned by two agencies. Richard's team rebuilt everything from scratch, and now new-patient bookings are up 3x. Best ROI decision I've made."
62+ local service verticals. Different CPCs. Different buyer psychology. Different seasonality. We don't run a plumber's campaign the same way we run a personal injury attorney's, and that's exactly why the results look different too.
$38–65 avg CPL · 9.2x peak ROAS
$42 avg CPL · 6.8% CTR
$85 avg CPL · Storm-season targeting
Top 3 for [city] PI lawyer
3x new-patient bookings
$45 avg CPL · Same-day leads
Local 3-Pack dominance
Browse all verticals
Deep-dive microsites for the verticals we know cold, each with its own playbooks, pricing, and proof.
Signed-case pipelines for attorneys, from local 3-pack to high-intent PPC.
Enter → 02Bay-filling campaigns for repair shops, detailers, and dealerships.
Enter → 03Booked jobs for HVAC, plumbing, roofing, electrical, and beyond.
Enter → 04Emergency-call engines for restoration, remediation, and cleaning pros.
Enter → 05Appointment books filled for med spas, clinics, and wellness brands.
Enter → 06Main-street visibility for every local business that runs on referrals.
Enter →Four steps, two weeks, and your first new leads land before we've finished introducing ourselves. No six-month discovery phase. No hundred-slide onboarding deck. Just clarity, speed, and the numbers you hired us for.
We audit your Google Ads, SEO health, site speed, and GBP. We show you what's leaking money before we ask for a dime.
Keyword research, ad copy, conversion tracking, landing page plan, all built against your actual margins and your actual CPL target. Not a template.
Campaigns go live across Search, PMax, LSA, and organic. We watch search terms daily, prune junk, and A/B test creative until the numbers settle.
We scale what's winning, cut what isn't, and send you a plain-English report every month. You see leads, calls, CPL, and ROAS, not impression vanity.
One of the cornerstones of effective digital marketing is the ability to track and measure Return on Investment. At Media Spearhead, we implement robust tracking mechanisms to monitor the performance of every Google Ads campaign and SEO strategy we manage.
We set up comprehensive conversion tracking across your entire digital ecosystem, including call tracking, form submissions, e-commerce transactions, and offline conversion imports. By analyzing user behavior through tools like Google Analytics 4 and Google Tag Manager, we gain granular insights into the full customer journey.
By measuring key performance indicators such as click-through rates, conversion rates, customer acquisition costs, and lifetime value, we identify exactly what drives revenue and what needs refinement, ensuring maximum ROI across every dollar invested.
46% of Google searches have local intent. 76% of "near me" searchers visit a business within 24 hours. We own that window: Local 3-Pack, Maps, GBP, and the zip codes that actually drive phone calls.
We target the ranks that turn into phone calls, not the ones that look good in screenshots.
Automated review funnels built into your customer journey. More stars, faster. The #1 local ranking factor.
Real content for every service area you want to dominate. Not thin doorway pages, but real pages Google actually ranks.
Weekly posts, review responses, photo updates, and Q&A management, so your profile stays alive between visits.
Get answers to the most common questions about working with a Google Premier Partner agency.
Google Premier Partner is the highest certification Google awards to digital advertising agencies. It means Media Spearhead has demonstrated advanced expertise in Google Ads, consistently delivers strong client results, and meets Google's strict performance and spend requirements. Only the top 3% of Google Partners earn Premier status.
With Google Ads, you can start seeing leads within the first week of campaign launch. Optimal performance typically develops over 30 to 90 days as we gather conversion data, refine targeting, test ad variations, and optimize bidding strategies.
SEO typically begins showing measurable improvements within 3 to 6 months. Local SEO often moves faster, especially Google Business Profile optimization, which can impact your local rankings within weeks.
Absolutely. 100% ownership is yours. Unlike many agencies that hold your assets hostage, Media Spearhead sets up all accounts, content, and tracking under your ownership. Everything we built for you stays with you.
For most local service businesses, we recommend starting with $1,500 to $3,000 per month in ad spend. Use our free Google Ads cost calculator to estimate your budget by industry, or book a free consultation where we analyze your specific market to provide a custom recommendation.
We specialize in local service businesses including HVAC, plumbing, electrical, roofing, auto repair, law firms, medical practices, towing, construction, and home service providers across the United States. See all 30+ industries we serve.
Three things: Google Premier Partner status (top 3%), zero contracts and cancellation fees, and exclusive specialization in local service businesses. Our 95% client retention rate proves our model works.
We don't need contracts to keep clients. Our performance speaks for itself.
We believe in earning your trust through results, not restrictions. No long-term contracts, no cancellation fees, no hidden surprises. Our 95% client retention rate speaks for itself.
You'll enjoy full ownership of all assets including Google Ads accounts, SEO content, and everything else. We let our performance do the talking.
We provide full access to your accounts, campaigns, and data. Our team is just a call or email away, with no automated responses or gatekeepers. You work directly with the experts driving your results.
Clear, actionable reporting breaks down key metrics like lead generation, ROI, and traffic sources in easy-to-understand formats empowering informed decisions.
Real reviews from real business owners. See why service companies across the US trust Media Spearhead with their growth.
Media Spearhead transformed our business. We were spending thousands on Google Ads with almost no return. Within 60 days of working with Richard's team, our cost per lead dropped 52% and our call volume tripled. Best agency decision we've ever made.
Finally an agency that understands local service businesses. Our roofing company ranks #1 in the 3-Pack for every major keyword in our market, and our new website converts at 4× our old one. Completely transparent reporting, we always know what we're paying for.
I've worked with four agencies before Media Spearhead. They're the only one that actually picks up the phone, explains strategy in plain English, and hits the numbers they promise. Our plumbing leads are up 187% year over year.
Richard and the team rebuilt our website and launched Google Ads in less than 3 weeks. Our Cost Per Acquisition dropped from $140 to $38 in the first month. They treat our business like it's their own.
The level of expertise is unmatched. They understand the local service business niche deeply and build campaigns that actually drive phone calls, not just clicks. We've been with them for 3+ years. Zero contracts, zero pressure, just results.
As a law firm, we had tried three digital agencies with disappointing results. Media Spearhead brought in 40+ qualified case leads within 90 days. Their team is responsive, strategic, and transparent. Highly recommended.
Book a free strategy call with our Google Premier Partner team. We'll audit your Google Ads, SEO, and online presence, then show you exactly how to get more leads at a lower cost.
Matched ad credit for new Google Ads accounts through our Premier Partner program.