Route 01
Cleaning Services
$25 avg CPC · recurring contracts
House, maid, deep-clean, commercial janitorial — the volume vertical, won on recurring accounts and reviews.
SEOGoogle AdsEnter the world
Data-driven PPC engineered for ROI, not vanity metrics — run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Maps, reviews & reputation — bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles — just the three channels that grow your business.
Somebody's basement is flooding at 3am, and somebody else is comparing weekly cleaning quotes over coffee — two completely different buyers, one industry. We are the dedicated cleaning & restoration team of a Google Premier Partner (top 3% worldwide): Google Ads, SEO, and call tracking built around emergency response math and recurring-contract value.
Most cleaning and restoration companies inherit a Google Ads account that looks like the “before” photo. Here is what the same budget looks like once it's been through our process — an illustrative model at a $25 average cleaning-services CPC.
Illustrative model, not a promise of results: $25 ÷ 2% = $1,250 per lead vs. $25 ÷ 10% = $250 per lead — same click price, five times the leads. Real numbers vary by market, service line, and budget.
Cleaning & restoration spans the widest click-price range in home services — and the widest job-value range. Getting the budget math right per service line is the whole game.
This industry runs on two opposite clocks — and blending them into one campaign wastes money on both. We build a separate lane for each, budgeted by its own math.
Water, fire, sewage, mold — the buyer is panicking, insurance is often paying, and the first company to answer the phone usually gets the job.
House cleaning, janitorial, pool routes, window contracts — the buyer compares quotes calmly, and one signed contract keeps paying for months or years.
An illustrative restoration model at a $50 average CPC — the highest-stakes lane in the group. Every stage below is a lever we actively manage, and where most companies leak jobs.
Illustrative benchmark model, not a promise of results. 240 clicks × $50 = $12,000; a lead always costs more than a click (CPL = CPC ÷ conversion rate). Real numbers vary by market, service line, budget, and how fast your team answers the phone.
The urgency curve, the insurance angle, the recurring-contract math, and the phone-first buyer are unlike any other vertical. Here's what changes when your marketing team does this all day.
A one-time deep clean, a termite contract, and an insurance-paid flood job are three different tickets. We optimize to cost per booked job against what the work is actually worth — not vanity clicks.
Flood cleanup at 3am and a weekly cleaning route booked two weeks out need opposite campaign structures. We build both lanes and budget each by its own math.
Most jobs in this industry are booked by phone, not form. CallRail tracks every call to the exact keyword and campaign, so you know which ads book jobs — and which just make noise.
“Cleaning service near me” and “exterminator near me” are decided in the map pack. Categories, service areas, photos, review velocity — we run your Google Business Profile like a second storefront.
“How to remove mold,” “carpet cleaner rental,” “bug spray” — this industry's search results are flooded with people who will never book. Our negative lists keep every dollar on real customers.
Water extraction, termite treatment, move-out cleaning, green-pool rescue — a page for every service and city you cover, compounding into rankings you stop renting.
Each service line gets its own dedicated playbook — its own keywords, CPCs, buyer behavior, and landing pages. Explore yours, including its SEO and Google Ads breakdowns.
House, maid, deep-clean, commercial janitorial — the volume vertical, won on recurring accounts and reviews.
SEOGoogle AdsExterminators, termites, bed bugs, rodents — urgency-tinged demand plus quarterly-contract retention math.
SEOGoogle AdsFlood, sewage, fire — the group's priciest clicks and biggest tickets, decided by 24/7 answer speed.
SEOGoogle AdsTesting, removal, post-flood remediation — health-driven urgency where authority content wins the call.
SEOGoogle AdsSteam, upholstery, area rugs — cheaper clicks and repeat-customer economics that reward retention marketing.
SEOGoogle AdsDriveways, house wash, commercial flatwork — curb-appeal demand that spikes with the seasons.
SEOGoogle AdsResidential and commercial storefront routes — recurring accounts that compound like a subscription business.
SEOGoogle AdsCleanouts, hauling, debris — same-day intent where the first truck to quote usually wins the load.
SEOGoogle AdsCleaning, maintenance, repair, green-pool rescue — weekly-route economics with a strong seasonal curve.
SEOGoogle AdsChimney sweeps, duct cleaning, or something else that leaves things cleaner than it found them? Browse the full industry atlas.
Your service lines, your ticket sizes, your metro, your current cost per job — 30 minutes, no obligation.
Landing pages, CallRail call tracking, and conversion tracking go live — so every dollar is accounted for from day one.
Google Ads captures high-intent searches — emergency and recurring lanes built separately, negatives loaded.
We optimize to cost per booked job and contract value, not clicks — shifting budget to the keywords that actually fill routes.
Service pages, Google Business Profile, and reviews grow the durable channel month over month.
No packages hiding the math. A management fee that starts low and scales with spend — your ad budget is separate and always yours.
Smaller ad budgets pay a flat monthly management fee starting at $400/mo — covering strategy, campaign builds, landing pages, optimization, and reporting.
As your ad budget grows, management moves to a percentage of spend — and the percentage declines as budgets rise. At $100K+/mo in ad spend, management runs 8–10%.
Your ad spend goes straight to Google in your own account. We never mark up media, and every dollar is auditable by you at any time.
No long contracts. You own your ad accounts, your website, your data, and your call recordings — nothing is held hostage.
We size the budget from your metro's CPCs and the 8–10 clicks-per-day minimum, then quote the management fee on a free strategy call. Book yours →
A representative model for a single-metro pest control company at a $7,200/mo ad budget — illustrative of the approach and the math, not a specific client. Real numbers vary by market, budget, and how your front desk answers.
A 30-minute strategy call: your metro's CPCs, your cost-per-job math, and exactly where the next booked jobs come from. No obligation, no pressure.
Matched ad credit for new Google Ads accounts through our Premier Partner program.