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Maps, reviews & reputation. Bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles, just the channels that grow your business.
For operating partners and Group VPs of Marketing running home-services platforms: per-brand execution, CAC by location, one rollup report, and booked-revenue ROAS wired through offline conversion import. Rebrands are verification-managed so acquisitions never go dark. Every add-on follows the same 100-day integration plan.
Four failures show up in nearly every platform we audit. Each one is an operating problem before it is a marketing problem, and each has a fix that belongs in the integration plan.
Each brand arrives with its own agency, its own dashboard and its own definition of a lead. The platform marketing review becomes an argument about whose numbers are real. The fix: one measurement system, every location on the same metrics, one rollup.
Agencies report clicks and calls. The P&L reports booked jobs. Nothing connects them, so marketing spend is defended with anecdotes in front of an IC that underwrites everything else. The fix: offline conversion import, booked revenue back into the ad platforms and the report.
Rebrand a garage-door or locksmith acquisition and Google re-verification can keep it off ads for 6 to 8 weeks, longer on a rejected first pass, in the exact quarter the deal model assumes growth. The fix: verification filed before close, scheduled like any other integration workstream.
Legacy vendors hold the accounts, the data and sometimes the websites of the brands you just bought. The fix: platform-owned accounts from day one, vendors consolidated as contracts allow, everything in writing.
Every add-on follows the same plan, so the fifth acquisition looks like the first: no improvisation, no dark weeks, a baseline in the board pack from month one. Timelines below are the standard plan; verified trades start their filings before day 0.
Verification timelines follow Google’s published typical ranges and our case history; Google sets the actual clock. The rest of the plan is ours to schedule, and we do.
The operating partner opens the portfolio view; the brand president opens the brand view; the GM opens their own row. All three come from the same measurement system, so nobody argues about whose numbers are real. This is the actual reporting format, rendered with illustrative figures.
The board above is a rendering of our reporting format with illustrative figures, not client data. The portfolio tab shows three brands the way a platform sees them: spend, CAC, booked revenue and ROAS per brand, with verification state on the row. Full walkthrough on the how-it-works page.
The single highest-leverage change in a platform’s marketing is wiring booked outcomes back to the ad platforms. Bidding sharpens, and the board pack starts reporting the number the IC actually underwrites.
Call tracking sits on every location number. Form fills are tagged. The field-service software holds the job, the ticket and the outcome. Offline conversion import sends booked jobs and revenue back to Google Ads, so Smart Bidding optimizes to the outcome that pays, and the rollup reports CAC and ROAS per location in dollars.
Where a brand runs on ServiceTitan, Jobber, Housecall Pro or another system, the wiring differs but the destination is the same: marketing numbers that reconcile to the P&L closely enough to survive diligence.
Attribution engineering is a one-time setup scoped per platform, from $2,500 per brand on the published add-on table.
In verified trades, a change to business name, address or license can re-trigger verification, and ads stop serving until it clears. Advanced Verification for garage door and locksmith brands typically runs 6 to 8 weeks; a rejected first pass adds 6 to 8 more. That is a full quarter of lost demand in the exact period the deal model underwrites growth.
The fix is scheduling, not luck: entities, licenses and DBAs prepared before close; the acquired site rebuilt to pass Google’s content review before the rename goes live; the application filed the day the rebrand is legal; the video call booked with a briefed owner. Approval lands around the rebrand date, and the brand never leaves the board pack.
The full playbook, including the dark-window calculator and the 15-point site compliance sweep, lives on the Verification Desk.
Filed after the rebrand goes live: the acquired brand sits off Google Ads for the full review. A rejected first pass doubles it.
Filed before close with a site prepared to pass: approval lands around the rebrand date. The gap becomes a scheduling detail.
Six to nine dark weeks is 12 to 17% of a year’s Google-sourced demand for that brand, lost in the integration quarter.
Acquired brands show their verification state on their row from month one, so the status is a line item, not a surprise.
Platform pricing is the same published schedule the whole division runs on: brand leadership per brand, presence per location, media management on spend, with the rate falling as you scale. Additional brands add $1,500 a month of brand leadership each.
Each brand keeps its identity, its offers and its campaigns, run on the platform playbook by a senior team that knows the trades.
Every location on the same metrics, so capital allocation debates happen on one table, not five dashboards.
A monthly pack that starts at the portfolio line and drills to the location row, built to be forwarded upstairs without edits.
The Multi-Location Revenue Audit: every brand, every location, one set of numbers, a 12-month roadmap your investment committee can underwrite. Two weeks. Credited in full when we go to work.
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