Data-driven PPC engineered for ROI, not vanity metrics — run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Maps, reviews & reputation — bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles — just the three channels that grow your business.
Your next patient is searching right now — and the click costs $4–$9 whether it converts or not. We are the medical specialty practice of a Google Premier Partner (top 3% worldwide): Google Ads, SEO, and HIPAA-aware tracking engineered around patient value, household-income targeting, and the two economies every practice actually lives in.
Most practices don't have a demand problem — they have three quiet leaks between the search and the kept appointment. We find them, seal them, and measure the difference.
Research consistently shows the large majority of patients — 82–89% — research a provider online before booking, and roughly half avoid providers with incomplete profiles. If you're invisible in the map pack, the best patients never see your name.
The five-minute rule is unforgiving in medicine: practices that respond to a new-patient inquiry within five minutes convert at multiples of those that answer in hours. The phone is where most bookings happen — and unanswered calls are invisible acquisition cost.
Industry research puts no-show rates anywhere from 5% to 30%, and lead-to-show rates for new inquiries at 20–55%. Follow-up failure costs more than any CPC — you already paid for that patient once.
Insurance-driven and cash-pay patients search differently, decide differently, and pay differently. Marketing that treats them as one audience wastes money on both. We build for each — deliberately.
Google Ads knows the household-income bracket of the searcher's location, in six layers. Meta knows it by ZIP code, in four tiers. For cash-pay specialties, layering that signal is the difference between buying clicks and buying patients.
Google's six household-income brackets sit under Demographics on Search campaigns: bid up the layers that convert, exclude the ones that can't. Performance Max gained household-income exclusions in 2025–2026 — the signal is expanding, not retiring.
We build cash-pay ZIP lists per metro from Census ACS and IRS data — e.g., a suburb at $119K median household income versus a $79K metro median gets its own bid geography.
Meta targets household income by ZIP in four tiers — top 5%, top 10%, 10–25%, 25–50%. After Meta removed detailed targeting exclusions in June 2025, income-tier + ZIP selection is the primary affluence filter left.
Healthcare search averages a $5.64 cost per click, but the spread between specialties is the whole story: dermatology converts at thirteen times the rate of mental health. Specialty-level data is not trivia — it is the budget.
Set your specialty, monthly budget, and average patient value. The model applies that specialty's verified conversion rate and a 60% lead-to-kept-appointment rate — the two levers we manage hardest.
An illustrative model at plastic-surgery medians: a $5.75 CPC and an 8.5% conversion rate. Every stage below is a lever we actively manage — and where most practices leak patients.
Illustrative model — not client data. Real numbers vary by market, specialty, budget, and intake discipline.
Medical marketing is not one big lever — it is a handful that genuinely move appointments, sequenced so patients book this month while the durable channel builds underneath.
Someone searching "dermatologist near me accepting Cigna" or "best plastic surgeon in [city]" needs you this week. Tightly managed Search — disciplined negatives, income layering where relevant — puts you in front of ready-to-book patients within days.
For local medical searches the map pack is often the first thing a patient taps — and roughly half avoid providers with incomplete profiles. We optimize categories, services, photos, Q&A, and review velocity so your practice shows up where the calls start.
Condition, procedure, and "cost of" pages that keep earning patients month after month without paying for every click — durable growth underneath the paid engine, built while paid runs.
Patients judge a practice in seconds. Fast, modern, mobile sites with insurance-verification CTAs for Economy A and consult-booking or financing CTAs for Economy B — the foundation every other channel points back to.
Deep, genuinely useful procedure and condition content written to medical-journal standards — the kind Google rewards and anxious patients trust. We publish like the real deal because we are.
Google prohibits remarketing on health conditions, symptoms, or treatments. We work around it the compliant way: first-party audiences built from your own scheduling data, on-platform lead forms, and Smart Bidding signals — no PHI, no policy risk.
We lead with the channels that produce kept appointments — and we won't burn your budget on tactics that can't survive a compliance review.
The patient, the payor mix, the compliance rules, and the buyer's mindset in medicine are unlike any other industry. Here is what changes when your marketing team does this all day.
No PHI in any ad platform or pixel, ever. Server-side tracking, first-party data, and call tracking built so the strictest reading of the rules is the one we satisfy — compliance is built in, not bolted on.
One IVF cycle is worth $12,000–$25,000; one concierge retainer $2,000–$5,000 a year. We optimize to cost per kept appointment and cost per new patient — not CPL theater padded with branded clicks.
The phone is where most medical bookings happen, and unanswered calls are invisible acquisition cost. We wire call tracking, response-time workflows, and show-rate tracking so inquiries become kept appointments.
Six Google household-income brackets, Meta's ZIP income tiers, and Census-based ZIP selection — cash-pay spend concentrated on households that can actually afford the procedure.
We plan from the LocaliQ healthcare dataset — 3,542 US campaigns across 16 specialties — so your budget is sized to your specialty's real CPC, conversion rate, and cost per lead, not industry averages.
Access-and-convenience campaigns for in-network volume; credential-and-outcome campaigns for elective and direct-pay. One practice, two architectures — built deliberately, measured separately.
Every specialty gets its own dedicated marketing approach — different patients, economics, keywords, and compliance rules. Explore the worlds below; more roll out continuously.
Elective, research-heavy, income-qualified — the highest-value consult calendar in medicine.
Medical and cosmetic under one roof — a 25.3% conversion rate, the best in healthcare search.
The model growing 83% in five years — retainer economics and affluent-ZIP targeting.
Long-consideration, sensitivity-first marketing for therapy and psychiatry practices.
$12K–$25K per IVF cycle — extreme patient value meets extreme emotional stakes.
Competing with hospital systems for the same joints — direct acquisition as the referral hedge.
Urban auctions against Zocdoc and the directories — authority content plus disciplined Search.
Panel growth on access and convenience — the volume engine of the insurance economy.
"Open now" intent at the cheapest CPCs in medicine — map-pack dominance wins the day.
Exams on insurance, LASIK and lenses on cash — the two-economy playbook in one practice.
General, implant, and emergency dentistry — Google Screened LSA eligible.
Injectables and device treatments in a $17B industry — retail economics, dense metros.
Condition-segmented campaigns and LSA leads — care-plan LTV drives the math.
The best CPL economics in specialty care — direct access done right.
Plastic surgery, dermatology, and concierge medicine now have dedicated city guides — Miami, Tampa, Orlando, Jacksonville, and Atlanta — each with local search economics, income maps, and the market-specific playbook.
City guides for Miami · Tampa · Orlando · Jacksonville · Atlanta — the cash-pay playbook per metro.
City guides for Miami · Tampa · Orlando · Jacksonville · Atlanta — the two-economy mix per metro.
City guides for Miami · Tampa · Orlando · Jacksonville · Atlanta — retainer economics per metro.
No lock-ins, no hostage accounts, no vanity dashboards. The structure of the engagement is the proof that we intend to keep earning it.
We take exactly one practice per specialty per market. Your competitors in your market cannot hire us to do the same thing against you — that is a standing commitment, not a limited-time offer.
No long contracts and no cancellation gauntlet. We earn the relationship every thirty days — if we stop performing, you can walk, and everything leaves with you.
Your ad accounts, your website, your data, your call records — all in your name, all portable. Nothing we build is held hostage to keep you paying.
We report what a physician actually asks about — kept appointments, cost per new patient, and revenue-to-spend — not impressions, clicks, or other vanity metrics.
Most agencies run medical campaigns that quietly violate platform policy — or worse, privacy law. We don't — and knowing the difference is exactly why practices trust us.
Server-side tracking and first-party data, architected so patient information never enters Google or Meta's systems. Not "HIPAA-certified" (no such thing exists) — HIPAA-aware, by design.
AHA v. Becerra (June 2024) vacated part of the HHS pixel guidance and HHS declined to appeal — but the $12.2M Advocate Aurora and $6.6M Novant settlements prove liability is now lawsuit-driven. We build as if the strictest reading applies, so a court ruling is never your marketing plan.
No remarketing or audience-building on pages about health conditions, symptoms, or treatments. Restricted prescription and speculative-treatment terms handled correctly. Policy is a design constraint, not a surprise.
Meta now classifies health advertisers into Core, Mid-Restricted, and Full-Restricted tiers, limiting lower-funnel optimization events. We plan event strategy and campaign structure around your tier instead of discovering it in a disapproval email.
Online pharmacies, prescribing telemedicine, addiction treatment — and often med spas — need LegitScript certification before Google will run their ads. We guide your practice through the certification you hold; we don't lend you ours.
Truthful, non-misleading messaging; specialty claims matched to board certification; responsible-physician identification; state-specific disclosures where required. Treated as a per-state checklist, not a footnote.
We map your specialty, market, payor mix, and current cost per patient — 30 minutes, no obligation.
Server-side tracking with zero PHI, call tracking, landing pages, and policy checks go live before a dollar is spent.
Google Search plus the map pack capture high-intent patients — income-layered where your specialty calls for it.
Speed-to-lead, booking workflows, and show-rate tracking turn inquiries into kept appointments.
Condition, procedure, and cost content grows the durable channel month over month.
Management fees below; your ad budget is separate, paid to Google directly, and set to your market. Month to month — you own everything.
The fee is driven by ad spend alone; the package sets the optimization cadence. SEO and website engagements are scoped separately on the strategy call. No long contracts — ever.
A representative model for a single-market dermatology practice at verified LocaliQ medians — illustrative of the approach and the math, not a specific client. Real numbers vary by market, budget, and intake discipline.
A 30-minute practice-strategy call: your specialty, your market, your two economies — and exactly where the next kept appointments come from. No obligation.
Matched ad credit for new Google Ads accounts through our Premier Partner program.