Data-driven PPC engineered for ROI, not vanity metrics — run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Maps, reviews & reputation — bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles — just the three channels that grow your business.
Type any keyword and instantly see its estimated cost-per-click, monthly search volume, competition level, and commercial intent — plus what you'd really pay per click and per lead. No login, no Keyword Planner account, no spreadsheet.
Google runs a live auction for every search. Your CPC is set by competition, commercial intent, and Quality Score — not a fixed price list. Here's what moves the number.
Keywords where the searcher is ready to hire or buy — "personal injury lawyer," "emergency ac repair near me" — cost the most because every advertiser wants that click. Research terms ("how to," "diy," "free") cost a fraction.
The higher the lifetime value of a customer, the higher the CPC. Legal, insurance, and home-services keywords run $15–$60+ because one client is worth thousands. Restaurants or salons run a few dollars.
More advertisers bidding pushes CPC up; a strong Quality Score (relevant ad + fast landing page) pulls it back down. Two businesses can pay wildly different CPCs for the exact same keyword.
US benchmark ranges from live Premier Partner accounts. Your keyword's CPC depends on the exact phrase and location — use the checker above for a specific estimate, or our keywords by industry tool for full lists.
| Industry | Typical CPC | Competition | Intent |
|---|---|---|---|
| Personal injury / legal | $25–$90 | Very High | ★★★★★ |
| Insurance | $18–$55 | Very High | ★★★★★ |
| Water damage / restoration | $30–$120 | High | ★★★★★ |
| Roofing | $15–$45 | High | ★★★★☆ |
| HVAC | $12–$36 | High | ★★★★☆ |
| Plumbing | $11–$34 | High | ★★★★☆ |
| Dental / implants | $6–$30 | Medium-High | ★★★★☆ |
| Med spa / aesthetics | $5–$20 | Medium | ★★★☆☆ |
| Locksmith | $10–$40 | High | ★★★★★ |
| Real estate | $2–$12 | Medium | ★★★☆☆ |
You can't control the auction, but you control Quality Score, targeting, and waste. These are the levers we pull for clients.
Exact and phrase match plus an aggressive negative-keyword list stop you paying for "jobs," "diy," and "free" searches that never convert — often 18–32% of wasted spend.
A tightly themed ad group, a relevant headline, and a fast landing page that matches the search can cut CPC 20–50% for the same position. Google rewards relevance.
For service businesses, LSAs charge per lead instead of per click and carry the Google Guaranteed badge — usually the lowest effective cost-per-lead available.
We'll pull real Keyword Planner data for your keywords and location, show you what your competitors are paying, and map a plan to win those clicks for less. Free, no obligation.
Matched ad credit for new Google Ads accounts through our Premier Partner program.