Data-driven PPC engineered for ROI, not vanity metrics — run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Maps, reviews & reputation — bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles — just the three channels that grow your business.
In 2017, Richard Lacayo and Robert Samayoa left a Fortune 5000 digital marketing firm with one conviction: local service businesses deserved better. Better results, better transparency, and a partner who actually picks up the phone. That conviction became Media Spearhead.
Working at a large digital marketing firm, Richard and Robert watched the same story play out hundreds of times: a local plumber, roofer, or attorney would sign a 12-month contract, get locked into cookie-cutter campaigns, and never speak to the person managing their account. Results were mediocre. Transparency was non-existent. And when the contract ended, the business owned nothing.
We knew there was a better way. Both holding Master's degrees in Marketing and Administration, and both Google Ads certified since the platform's early days, we had the expertise to build something different. An agency where the founders still run campaigns. Where clients own their data. Where there are no long-term contracts — because results should earn loyalty, not paperwork.
We started with three clients, a shared laptop, and a relentless focus on one metric: return on ad spend. Within 18 months, word of mouth had grown our client base to over 50 businesses across 12 states.
Today we also run Media Spearhead AI, our sister company helping service businesses put artificial intelligence to work — where we publish free AI tools for service businesses with no signup required.
Two industry veterans who still manage campaigns, answer client calls, and obsess over every dollar of ad spend.
Richard combines academic depth with hands-on execution across every campaign he touches. With a Master's degree in Marketing and Administration, he leads client strategy and business development — transforming complex data into clear, profitable growth plans for local service businesses.
Before founding Media Spearhead, Richard spent years at a Fortune 5000 digital marketing company where he managed six-figure monthly ad budgets for national brands. That enterprise-level experience now powers campaigns for businesses of every size.
Robert is the operational engine behind Media Spearhead. Also holding a Master's degree in Marketing and Administration, his strategic acumen spans PPC, SEO, and web development. Robert oversees campaign execution and optimization — ensuring every dollar spent delivers maximum return.
His bilingual capabilities (English and Spanish) have been instrumental in expanding Media Spearhead's reach into international markets, allowing the agency to serve clients across language barriers and geographic boundaries with native-level fluency.
No vanity metrics. Every milestone represents real growth — earned through client results, not marketing spend.
These aren't corporate buzzwords on a wall. They're decisions we make every day in how we serve clients.
We don't sell dreams — we deliver data. Every recommendation is backed by performance metrics, and every campaign is measured against real business outcomes.
You own your accounts, your data, and your campaigns. No proprietary logins, no hidden fees, no gatekeeping. If we part ways, you keep everything we built.
We don't wait for quarterly reviews to make changes. When data shows an opportunity or a problem, we act within hours — not weeks.
We don't try to be everything to everyone. We focus exclusively on local service businesses because deep industry knowledge creates better results than broad generalizations.
Our results earn your loyalty — not a 12-month agreement. If we're not delivering value, you should be free to leave. That keeps us sharp.
A bilingual team serving clients across borders and cultures. Our multicultural approach brings fresh perspectives and opens markets that monolingual agencies simply can't reach.
97% retention rate. Our clients stay because results speak louder than contracts.
No contracts, no commitments. Book a free strategy session and we'll audit your current campaigns, identify quick wins, and show you exactly what's possible.
Matched ad credit for new Google Ads accounts through our Premier Partner program.