No. I
Dentists
Implants, emergency, Invisalign — $35 clicks against $10K+ patient lifetimes.
The Health & Beauty Marketing Practice
Health & beauty marketing that books patients for life.
A dental patient is worth $10,000+ over a lifetime. A med-spa member spends $3,000–$5,000 a year. Yet most practices buy clicks as if they were selling one appointment. We are the dedicated health & beauty team of a Google Premier Partner (top 3% worldwide) — Google Ads, SEO, and review-driven local presence engineered around trust, booking friction, and lifetime value for dentists, med spas, chiropractors, vets, groomers, salons, and senior care.
Credentials & infrastructure
✦ Google Premier Partner — Top 3%
Clutch 5.0
CallRail call tracking
HIPAA-conscious tracking
Month to month · no contracts
The health & beauty economics
A trust vertical with annuity math.
Health & beauty clicks are not cheap — but no other vertical turns one good first visit into years of recurring revenue. That changes what a click is worth, and how a campaign should be run.
$35–$50
What high-intent dental clicks cost — emergency and implant searches
$10K+
Benchmark lifetime value of a loyal dental patient
$3K–$5K
What a med-spa member typically spends per year
8–12%
Landing-page conversion rate a well-built health & beauty page should hit
What a click costs, by practice
Typical high-end CPCs · competitive metrosBenchmark ranges from our keyword-by-industry CPC data; peaks run higher — emergency dentistry to $50, Botox $35, emergency vet $35, 24-hour senior care $35–$40+. Your market and keyword mix determine your exact costs.
Benchmark model · illustrative
From click to booked patient — the math we manage.
An illustrative model at a $30 average CPC with the booking discipline we build to. Every stage below is a lever we actively manage — and where most practices leak patients.
0
Clicks
$9,000 ad spend
0
Leads
10% page conversion
0
Booked patients
60% lead-to-booked
$500
Per booked patient
$9,000 ÷ 18
Cost per booked patient: $9,000 ÷ 18 = $500 — against a $10,000+ benchmark dental-patient lifetime, that is $10,000 ÷ $500 = 20x
The math works.
Illustrative benchmark model, not a promise of results. Cost per lead runs $30 ÷ 12% = $250 to $30 ÷ 8% = $375 at these benchmarks — a lead always costs more than a click. Real numbers vary by market, vertical, budget, and booking discipline.
The insight that runs every campaign
People are choosing who touches what they love most.
Their teeth. Their skin. Their pets. Their parents. In health & beauty, reviews and booking friction decide everything — so that is exactly what our campaigns are instructed to win.
i
Review velocity
Prospects read your reviews before they ever see your website. Recent, plentiful, well-answered reviews win the click — so we build a steady review engine into every campaign, not a one-time blast.
ii
Booking friction
Every extra step loses a patient to the next search result. Online booking, tap-to-call, and five-minute callbacks are wired in before a dollar of ad spend goes live.
iii
Proof, where compliant
Before/after galleries and treatment pages on your own site — built within ad-platform policy and your practice's compliance requirements, because proof converts when it is presented honestly.
$10K+
dental patient, lifetime
$3K–$5K/yr
med-spa member
$3K–$15K/mo
senior-care client, recurring
Every 4–8 wks
grooming & salon rebooking
Why a dedicated practice
A generalist agency markets everyone. We market trust.
The patient, the lifetime value, the ad-policy rules, and the buyer's mindset in health & beauty are unlike any other industry. Here is what changes when your marketing team does this all day.
I · Trust
Reviews are the campaign
We treat your review profile as media: velocity targets, response cadence, and review-generation flows — because in this vertical the practice with the best recent reviews wins the click.
II · Economics
Built around lifetime value
A dental patient is worth $10,000+ over a lifetime; a med-spa member $3,000–$5,000 a year. We optimize to cost per booked patient against LTV — not to vanity clicks.
III · Booking
Friction-free scheduling
Online booking, tap-to-call, and speed-to-lead workflows — because a prospect who can't book in under a minute books with the next result instead.
IV · Privacy
HIPAA-conscious tracking
No protected health information in ad platforms — conversion tracking built on non-identifying events like calls and booking clicks, with CallRail configured conservatively.
V · Ad policy
Healthcare-policy fluent
Google and Meta restrict aesthetic and healthcare ads — before/after imagery, drug terms, personalized-health targeting. We build campaigns that pass review the first time.
VI · Local
Own the map pack
For “dentist near me” and every search like it, the map pack is where the calls start. Categories, service areas, photos, posts, and review signals — managed continuously.
§
A note on honesty
We make no outcome claims — clinical or marketing. Benchmarks are presented as benchmarks, illustrative models are labeled, and campaigns respect healthcare advertising policies and the privacy posture your practice sets. In a vertical built on trust, your marketing has to be as honest as your care.
Seven practices · a doorway for each
Pick your practice. Step through its door.
Every health & beauty vertical gets its own dedicated approach — different patients, price points, keywords, and rebooking rhythms. Each doorway below opens to a full guide with its own SEO and Google Ads playbooks.
No. II
Med Spas
Botox, fillers, laser — membership economics and policy-safe aesthetic campaigns.
No. III
Chiropractors
Pain is urgent. “Chiropractor near me” clicks run $38 — and convert on the first call.
No. IV
Veterinarians
New-pet registrations and $35 emergency clicks — trust decides which clinic gets the call.
No. V
Dog Groomers
$15 clicks and recurring appointments — win the first groom, own the rebook.
No. VI
Salons & Barbershops
Rebooking culture, $4–$15 clicks, and bridal keywords that convert at 14–18%.
No. VII
Senior Care
Families choosing care for a parent — $45 clicks against $3K–$15K/month recurring clients.
How we work
From first call to a full book.
Strategy consult
We map your market, verticals, lifetime value, and current cost per booked patient — 30 minutes, no obligation.
Build the foundation
Landing pages, HIPAA-conscious tracking, online booking paths, and the review engine go live before ad spend does.
Launch paid
Google Ads captures high-intent searches — emergency, treatment, and “near me” keywords — for immediate bookings.
Optimize bookings
Speed-to-lead, review velocity, and booking friction get tuned weekly — the levers that turn clicks into patients.
Compound SEO
Treatment pages, local presence, and content grow the durable channel month over month while paid fills the book.
Straight pricing
Priced like a treatment plan.
No packages hiding the math. A management fee that starts low and scales with spend — your ad budget is separate and always yours.
Media Spearhead Health & Beauty · Plan of Care
The Treatment Plan
i
Management floor — from $400/mo
Smaller ad budgets pay a flat monthly management fee starting at $400/mo — covering strategy, campaign builds, landing pages, optimization, and reporting.
ii
Scales with spend, rate drops as you grow
As your ad budget grows, management moves to a percentage of spend — and the percentage declines as budgets rise. At $100K+/mo in ad spend, management runs 8–10%.
iii
Ad budget: separate, and 100% yours
Your ad spend goes straight to Google in your own account. We never mark up media, and every dollar is auditable by you at any time.
iv
Month to month
No long contracts. You own your ad accounts, your website, your data, and your call recordings — nothing is held hostage.
v
Your exact quote
We size the budget from your vertical's CPCs and the 8–10 clicks-per-day minimum — at a $35 dental CPC that's roughly $8,400–$10,500/mo in ad spend; at a $15 salon CPC, about $3,600/mo — then quote the management fee on a free strategy call. Book yours →
Illustrative scenario
What a tightly-run dental campaign looks like
A representative model for a single-location dental practice — illustrative of the approach and the math, not a specific client. At a $30 blended CPC: 300 clicks → 30 leads → 18 booked patients, and every one of them enters a recall-and-review flywheel.
$9,000
Monthly ad spend
18
Booked patients / month
$500
Cost per booked patient
20x
LTV to acquisition cost ($10,000 ÷ $500)
Questions practices ask
Straight answers, bedside manner included.
Management starts at $400/mo for smaller budgets and scales with your ad spend, with the rate declining as you grow — at $100K+/mo in spend, management runs 8-10%. Your ad budget is separate and goes straight to Google. Month to month, no long contracts, and you own your accounts, your website, and your data.
We size budgets from click math, not guesswork. A campaign needs 8-10 clicks per day to learn and convert, and competitive dental clicks average about $35. That works out to roughly $8,400-$10,500 per month in ad spend for most metros (8 clicks × $35 × 30 days = $8,400). Med spas and chiropractors run a little lower; salons and groomers far lower — 8 clicks × $15 × 30 days = $3,600.
Cost per lead is cost per click divided by your landing page conversion rate. At a $30 average CPC and the 8-12% conversion rate a well-built health and beauty landing page should hit, a lead costs about $250-$375 ($30 ÷ 12% = $250, $30 ÷ 8% = $375). A lead always costs more than a click — anyone quoting you a $30 'patient' is quoting you a click.
Yes. We build tracking with healthcare privacy in mind: no protected health information is sent to ad platforms, call tracking is configured conservatively, and conversion data is limited to non-identifying events like calls and booking clicks. We are a marketing team, not your compliance counsel — we work within the privacy posture your practice sets.
No — and in healthcare, guaranteed-outcome claims are exactly the kind of marketing that erodes trust. We commit to transparent tracking (calls, bookings, cost per booked patient) and to campaigns that consistently beat health and beauty benchmarks. We show the math; we don't promise outcomes.
Because this is a trust vertical: people are choosing who touches their teeth, their skin, their pets, or their parents. Prospects read reviews before they ever see your website, and the practice with recent, plentiful, well-answered reviews wins the click. We build review velocity into every campaign — steady new reviews, not a one-time blast.
Yes — med spas are one of our seven core health and beauty verticals. Google and Meta restrict certain aesthetic and healthcare ads (before/after imagery, prescription-drug terms, personalized-health targeting), and campaigns that ignore those policies get disapproved. We build campaigns that pass review the first time, and use before/after galleries on your own site where policy and your compliance requirements allow.
No. We earn the relationship month to month. You own your ad accounts, your website, your data, and your call recordings — nothing is held hostage if you ever leave.
Let’s fill your book.
A 30-minute strategy call: your vertical’s CPCs, your cost-per-booked-patient math, and exactly where the next patients come from. No obligation, no pressure.