Data-driven PPC engineered for ROI, not vanity metrics — run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Maps, reviews & reputation — bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles — just the three channels that grow your business.
We run Google Ads, Microsoft Ads, Meta, and Local Services Ads as one tracked system — not four separate experiments. Every dollar gets attributed to a lead, a call, or a job. Ad budgets from $1,500 to $100,000+ per month.
Most agencies sell impressions and clicks. We sell tracked leads and revenue, across every channel that actually moves the needle for local service businesses.
Every account starts with conversion tracking, call tracking, and form attribution. If we cannot tie an ad dollar to a lead, we will not scale that spend. Reports show cost-per-lead, not cost-per-click theater.
Google Search, Microsoft Bing, Meta, and Local Services Ads operate as a single funnel. Search captures intent. Meta retargets the ones who did not convert. LSAs scoop up the high-trust calls. One team, one strategy, one report.
Bids reviewed daily. Negative keywords pruned weekly. Ad copy tested monthly. Account audits quarterly. The work is the work — there is no shortcut, and most agencies do not put in the hours.
Google Ads, Microsoft Ads, Meta Business — you are the owner, we are a user. If you leave, you walk out with every campaign, every conversion record, every retargeting audience. No hostage data, no rebuild from zero.
HVAC, plumbing, roofing, dental, law firms, home services. Verticals where each lead is worth $200-$5,000 and the math supports paying $40-$200 to acquire it. We do not work in dropshipping or B2C ecommerce — the playbook is different.
No 12-month contracts. 30 days' notice to leave. If we are not generating profitable leads, we should not get to keep the account. That keeps us honest and keeps your options open.
One team, one report, one weekly call. No tag-team handoffs between PPC, social, and LSA shops.
The first dollar in for most service businesses. Buyer is already searching with intent. Exact and phrase match keywords, manual bidding by default, no PMax or Broad waste.
Bing has 20-30% of search volume in most service verticals — and CPCs that run 30-50% lower than Google. Older demographics, higher household income, often higher conversion rate.
Pay-per-lead at the top of search results, with the Google Guaranteed badge. The highest-trust paid placement in local service search. We handle verification, dispute calls, and bid management.
Where you fish for demand that has not searched yet. Best used for retargeting website visitors, promoting financing, seasonal pushes, and lead-form campaigns for high-frequency services.
For brands ready to invest in awareness before the search happens. Skippable in-stream ads, bumper ads, and Demand Gen formats. We script, edit, and traffic the creative.
Google Display Network and Meta retargeting layered to recapture site visitors who did not convert. Frequency capped. Excluded from anyone who converted in the last 30 days.
Eight things that happen every month on every account. No hand-waving, no "we'll get to it next quarter."
CallRail or equivalent installed on day one. Every form, every call, every chat session is tracked back to the ad that drove it. Without this, paid ads is gambling.
Exact and phrase match only. Negative keyword lists tuned weekly. We will not let Google auto-broaden your terms into garbage traffic.
Three to five ad variations per ad group, rotated, and the losers killed off every 14-30 days. Headlines built around the searcher's intent, not your brand voice.
One landing page per service line, built to convert. Single CTA, mobile-first, click-to-call above the fold. Most businesses see 3-5x conversion rate jump vs. their existing homepage.
One monthly report showing leads, cost-per-lead, and ROAS across every channel. No more pulling six dashboards and adding them up in a spreadsheet.
For accounts spending $20K+/mo we offer weekly 30-min strategy calls. Smaller accounts get bi-weekly. You always have a real human on the other end of the email.
You own the Google Ads ID, the Meta Business Manager, the Microsoft account. We are a managed user. If you ever leave, the data goes with you.
Every 90 days we sit down (Zoom or phone) and rebuild the priority list. What is working, what is wasting money, what is next quarter's bet. This is where bad accounts get fixed.
Every option has a use case. Here is how to choose.
| Media Spearhead | Big National Agencies | Cheap Freelancers | DIY In-House | |
|---|---|---|---|---|
| Monthly cost | $400-$10K (scales with spend) | $3K-$15K min retainer | $200-$800/mo | Staff salary + tools $6K+/mo |
| Channels covered | Google, Bing, Meta, LSAs, YouTube | Usually 1-2 channels | Google Ads only | Whatever you have time for |
| Conversion tracking | Set up day one, audited monthly | Yes, but often outsourced | Rarely set up correctly | 50/50 odds it works |
| Account ownership | You own it 100% | Sometimes contractual | Usually fine | You own it |
| Contract length | Month-to-month, 30-day notice | 12 months typical | Month-to-month | N/A |
| Daily account management | Daily bid + neg keyword review | Weekly to monthly | Whenever they remember | Whenever you have time |
| Service-business focus | 100% local service vertical | Generalists | Whoever pays | You know your business |
| Premier Partner status | Google Premier Partner | Often yes | Rarely | No |
Composite of typical HVAC engagements at the $8K-$15K/mo ad-spend range. Not a single named client.
Starting state. The business was running Google Ads through a national franchise-supplied agency. Search Partners network was enabled. PMax was on. Broad-match keywords. No call tracking. Reports showed "clicks" and "CTR" but no leads. Owner could not say what a lead actually cost.
What we changed in 30 days. Killed PMax. Turned off Search Partners. Migrated all keywords to phrase and exact match. Wrote a 200-line negative keyword list from search-term data. Built one landing page per service (install, repair, maintenance). Installed CallRail and set up conversion import. Layered Microsoft Bing at 20% of Google spend. Added LSAs and got the Google Guaranteed badge.
Why it worked. The problem was never the ad budget — it was unattributed spend. Once every click was tracked to a lead and the obvious waste (PMax, Broad, Search Partners) was cut, the same $12K/mo started producing real work orders. Most service businesses we onboard have a version of this story.
Fees scale with spend — that way the agency is incentivized to grow the account, not protect a flat retainer.
Real questions from real owners evaluating real agencies. Straight answers.
Explore more from Media Spearhead — our full services index, Google Ads management, SEO services, web design, or our Jacksonville FL home base.
Free 24-hour audit of your existing Google Ads, Meta, or Microsoft accounts. We will show you exactly where the waste is and what one or two changes will recover the most spend. No pitch, no contract, no obligation.
Call us direct · (904) 341-5986Matched ad credit for new Google Ads accounts through our Premier Partner program.