Bay 01
Auto Repair
$25 avg CPC · $18–$30 range
Brakes, transmissions, diagnostics, AC — the highest-volume auto vertical, won on “near me” and the map pack.
SEOGoogle AdsEnter the world
A Dedicated Auto Marketing Team
Marketing tuned for auto shops. Redline results.
Every empty bay is a driver who searched “auto repair near me” and called someone else. We are the dedicated auto & transport practice of a Google Premier Partner (top 3% worldwide) — Google Ads, SEO, and call tracking built around cost-per-lead math for repair shops, body shops, detailers, EV specialists, and towing companies.
Credentials & garage-grade tooling
◆ Google Premier Partner — Top 3%
Clutch 5.0
CallRail call tracking
Works with your shop-management stack
Month to month — no lock-ins
The gauge cluster
The three numbers we tune to.
Cost per click, conversion rate, cost per lead. Everything else on this page is downstream of these three dials — benchmarks below are for competitive U.S. metros.
$25
Blended CPC · Auto
Typical range $18–$30 per click
8–12%
Target Conversion Rate
Landing page, clicks → leads
$208–$313
Cost Per Lead Band
$25 ÷ 12% = $208 · $25 ÷ 8% = $313
CPL is always CPC divided by conversion rate — a lead can never cost less than a click. Any agency quoting auto “leads” below click price is selling you clicks. Benchmarks, not promises: your metro and service mix set your exact numbers.
The auto economics
What a click costs when a bay is empty.
Auto clicks are cheaper than lawyers and pricier than pizza — and the spread between a $12 EV click and a $45 emergency tow click is exactly why one campaign template fails all five shop types.
$25
Blended average CPC across competitive auto repair keywords
$38–$45
What emergency towing clicks cost — “24 hour towing,” 2am urgency
8–12%
Conversion rate a well-built auto landing page should hit
$6K–$7.5K
Typical starting monthly budget: 8–10 clicks/day × $25 × 30 days
What a click costs, by shop type
Avg competitive CPCs · U.S. metrosAverages from our industry CPC benchmark data; towing’s emergency terms (“emergency towing,” “24 hour towing”) spike to $38–$45 while its research terms sit near $15. At a 10% conversion rate that means leads of roughly $30 ÷ 10% = $300 for towing, $25 ÷ 10% = $250 for repair and body, $15 ÷ 10% = $150 for detailing. Check live numbers for your city with our free CPC checker.
Benchmark model · illustrative
From click to booked job — the math we manage.
An illustrative month for an auto repair shop at a $25 average CPC and a $6,000 ad budget. Every stage is a lever we actively tune — and where most shops leak jobs.
0
Clicks
$6,000 ÷ $25 CPC
0
Leads
10% page conversion
$250
Cost per lead
$6,000 ÷ 24 leads
0
Booked jobs
50% of leads book
Cost per booked job: $6,000 ÷ 12 = $500 — against transmission jobs worth $3K+, insurance-paid collision work, and customers who come back for years
Tuned, not lucky.
Illustrative benchmark model, not a promise of results. Real numbers vary by metro, shop type, budget, and how fast your front desk answers the phone.
Two buyers, two campaigns
The 2am breakdown and the booked Saturday.
Auto & transport is really two markets wearing one name. Build one campaign for both and you overpay for one buyer while missing the other.
2:07 AM · SHOULDER OF I-95
The emergency lane
Towing, roadside, breakdown repair. This buyer doesn’t compare five websites — they tap the first result that answers. Clicks run $38–$45 because the intent is absolute.
- 24/7 ad scheduling — the campaign is awake when the phone must ring
- Call-focused campaigns; the click-to-call IS the conversion
- Tight service-area targeting so you never tow a click you can’t reach
- Speed-to-answer tracking — a missed 2am call is a competitor’s job
SATURDAY 9:00 AM · BOOKED BAY
The scheduled lane
Detailing, ceramic coating, body work, EV service, planned repairs. This buyer researches for days, reads reviews, and books ahead — clicks are cheaper, trust does the selling.
- Review velocity and Google Business Profile as the closing argument
- Before/after galleries and service pages that rank and persuade
- Online booking wired to the calendar your shop already runs
- Remarketing-free discipline — budget goes to high-intent search only
Why a dedicated auto team
A generalist agency markets everyone. We know shops.
The buyer, the ticket size, the urgency curve, and the phone-first behavior in auto are unlike any other industry. Here’s what changes when your marketing team does this all day.
01 · Economics
Built around repair-order value
A brake job, a transmission rebuild, and an insurance-paid collision repair are three different tickets. We optimize to cost per booked job against what the job is actually worth — not vanity clicks.
02 · Urgency
Emergency and scheduled, separated
Towing at 2am and ceramic coating booked two Saturdays out need opposite campaign structures. We build both lanes and budget each by its own math.
03 · Calls
The phone is the funnel
Most auto jobs are booked by phone, not form. CallRail tracks every call to the exact keyword and campaign, so you know which ads fill bays — and which just burn gas.
04 · The map pack
Own “near me”
“Mechanic near me” is decided in the map pack. Categories, service areas, photos, review velocity — we run your Google Business Profile like a second storefront.
05 · Negative keywords
No DIY, no parts shoppers
“How to fix brakes,” “AutoZone,” “transmission for sale” — auto search is flooded with people who will never book a bay. Our negative keyword lists keep every dollar on real customers.
06 · Compounding SEO
Service pages that rank
Brake repair, check-engine diagnostics, PPF, EV battery service — a page for every service and city you cover, compounding into rankings you stop renting.
Five shop types · a world for each
Pick your garage. Enter its world.
Each vertical gets its own dedicated playbook — its own keywords, CPCs, buyer behavior, and landing pages. Explore yours, including its SEO and Google Ads breakdowns.
Bay 02
Auto Body
$25 avg CPC · insurance-paid jobs
Collision, dent, paint — big-ticket insurance work where the shop that answers first writes the estimate.
SEOGoogle AdsEnter the world
Bay 03
Auto Detailing
$15 avg CPC · spring peak
Ceramic coating, PPF, mobile detailing — scheduled buyers sold by reviews and before/after galleries.
SEOGoogle AdsEnter the world
Bay 04
EV Repair
$6–$12 CPC · early-mover market
Battery, drivetrain, charging diagnostics — an emerging niche with cheap clicks and almost no competition. Yet.
SEOGoogle AdsEnter the world
Bay 05
Towing
$30 avg CPC · emergency $38–$45
24/7 urgency, call-first buyers, zero patience — the auto vertical where ad scheduling and answer speed decide everything.
SEOGoogle AdsEnter the world
The Atlas
Every Industry
70+ industries · one atlas
Fleet ops, dealers-adjacent services, or something else on wheels? Browse the full industry atlas.
Open the atlas
How we work
From first call to full bays.
Shop walk-through call
Your services, your ticket sizes, your metro, your current cost per job — 30 minutes, no obligation.
Build & wire tracking
Landing pages, CallRail call tracking, and conversion tracking go live — so every dollar is accounted for from day one.
Launch paid
Google Ads captures high-intent searches — emergency and scheduled lanes built separately, negatives loaded.
Tune to booked jobs
We optimize to cost per booked job, not clicks — shifting budget to the keywords that actually fill bays.
Compound SEO
Service pages, Google Business Profile, and reviews grow the durable channel month over month.
Straight pricing
Priced like a work order.
No packages hiding the math. A management fee that starts low and scales with spend — your ad budget is separate and always yours.
Media Spearhead Auto · Estimate No. 001
The Marketing Work Order
01
Management floor — from $400/mo
Smaller ad budgets pay a flat monthly management fee starting at $400/mo — covering strategy, campaign builds, landing pages, optimization, and reporting.
02
Scales with spend, rate drops as you grow
As your ad budget grows, management moves to a percentage of spend — and the percentage declines as budgets rise. At $100K+/mo in ad spend, management runs 8–10%.
03
Ad budget: separate, and 100% yours
Your ad spend goes straight to Google in your own account. We never mark up media, and every dollar is auditable by you at any time.
04
Month to month
No long contracts. You own your ad accounts, your website, your data, and your call recordings — nothing is held hostage.
05
Your exact quote
We size the budget from your metro’s CPCs and the 8–10 clicks-per-day minimum, then quote the management fee on a free strategy call. Book yours →
Illustrative scenario
What a tuned auto repair campaign looks like
A representative model for a single-metro repair shop at a $6,000/mo ad budget — illustrative of the approach and the math, not a specific client. Real numbers vary by market, budget, and how your front desk answers.
240
Clicks per month at $25 CPC
$250
Cost per lead at 10% conversion
12
Booked jobs at a 50% booking rate
$500
Cost per booked job
Questions shops ask
Straight answers, no upsell.
Management starts at $400/mo for smaller budgets and scales with your ad spend, with the rate declining as you grow; at $100K+/mo in spend, management runs 8-10%. Your ad budget is separate and goes straight to Google. Month to month, no long contracts, and you own your accounts, your website, and your data.
We size budgets from click math, not guesswork. A campaign needs 8-10 clicks per day to learn and convert, and competitive auto repair clicks average about $25. That works out to roughly $6,000-$7,500 per month in ad spend for most metros (8 clicks × $25 × 30 days = $6,000). Towing runs higher because emergency clicks cost $38-$45; detailing and EV repair run lower.
Cost per lead is cost per click divided by your landing page conversion rate. At a $25 average CPC and the 8-12% conversion rate a well-built auto landing page should hit, a lead costs about $208-$313 ($25 ÷ 12% = $208, $25 ÷ 8% = $313). A lead always costs more than a click — anyone quoting you a $25 'lead' is quoting you a click.
Yes — towing is one of our five core auto verticals, and it plays by different rules. Emergency searches like '24 hour towing' cost $38-$45 per click and convert on the first phone call, so we run 24/7 ad scheduling, call-focused campaigns, and tight service-area targeting. If your phone has to ring at 2am, your campaign has to be awake at 2am.
We integrate with the shop-management tools you already run — no rip-and-replace. We wire CallRail call tracking to the exact keyword and campaign that made your phone ring, so you can see which ads produce booked repair orders, not just clicks.
Google Ads can launch within days once your account, landing pages, and call tracking are in place — towing and emergency campaigns are usually the fastest to show results. SEO builds durable rankings over months. Most shops run paid for immediate cars in bays while organic compounds in the background.
No. We earn the relationship month to month. You own your ad accounts, your website, your data, and your call recordings — nothing is held hostage if you ever leave.
Both, in sequence. Google Ads captures drivers searching 'brake repair near me' today and starts filling bays within weeks. SEO — service pages, Google Business Profile, and reviews — compounds over months into rankings you stop renting. Paid buys the demand now; organic makes every future lead cheaper.
Let’s fill your bays.
A 30-minute strategy call: your metro’s CPCs, your cost-per-job math, and exactly where the next booked jobs come from. No obligation, no pressure.