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00Division home 01How it works 02Results 03Industries 04Verification 05Pricing 06The Audit 07Franchise marketing 08PE platforms (904) 341-5986

How multi-location marketing works when one team runs the board.

Every location on the same metrics. One legal-name standard, one offer library, one landing-page system. A board pack on the third business day that three different people can read and each find their own numbers. Here is the system, step by step.

The operating rhythm
Onboarding, audit to live4 weeks
Board pack shipsDay 3, monthly
Budget pacing by marketWeekly
GM scorecardsMonthly
Business review with the roadmapQuarterly
Same-week kickoff after the audit working session
The system

Six parts. Every location runs through all of them.

Marketing for 300 locations is not 300 marketing plans. It is one system with a row for every location. Each part below is built once and applied everywhere; the board pack is what falls out the end.

1 · RosterOne source of truthLegal names, addresses, phones, licenses, GMs, entities. Every other part reads from it.
2 · PresenceProfiles, listings, pagesBusiness Profile, listings, reviews and a location page per location, on one standard.
3 · MediaAds per marketGoogle Ads and Local Services Ads built per market from one offer library, paced weekly.
4 · TrackingCalls, forms, jobsCall tracking per location, forms tagged, CRM or field-service software wired back to Google.
5 · VerificationNothing goes darkAdvanced Verification and LSA status tracked per entity; rebrands scheduled, not discovered.
6 · The boardThree readersMarketing director, operating partner, GM. Same data, their own page, third business day.
Onboarding

Four weeks, on a checklist. Then every location is live.

Onboarding starts the week after the Revenue Audit working session. The roadmap from the audit becomes the scope; the checklist below becomes the calendar.

Week 1

Accounts & tracking

  • Ad accounts and Business Profiles confirmed in your ownership
  • Call tracking numbers per location; GA4 and Tag Manager wired
  • CRM or field-service export mapped for offline conversion import
  • Roster locked: names, addresses, licenses, GMs
Week 2

Presence

  • Business Profiles corrected to the legal-name standard
  • Listings cleaned across the major directories
  • Location pages built or rebuilt on one system, compliant in verified trades
  • Review playbook handed to every GM
Week 3

Campaigns

  • Google Ads built per market from the offer library
  • Local Services Ads per location where a category exists
  • Verification filed for every entity that needs it
  • Budgets set by market from the audit's unit economics
Week 4

Launch

  • Campaigns live; pacing reviewed daily for the first two weeks
  • First GM scorecards issued
  • First board pack on the third business day of the next month
  • Quarterly review scheduled
The board pack

One report. Three readers. Their own numbers.

A marketing director, an operating partner and a location GM open the same board and each find what they answer for. Switch readers below. The figures are illustrative, the format is exactly what ships.

reports.mediaspearhead.com/network/northline-sample/augustSample · illustrative

Rendering of our reporting format with illustrative figures, not client data. Named client results publish on the Results page only after screenshot verification and written permission.

The operating rhythm

What happens every week, every month, every quarter.

CadenceWhat shipsWhy it exists
Daily, first two weeksPacing checksNew markets are watched daily until cost per lead settles into the network range.
WeeklyBudget pacing by marketSpend moves toward the markets producing booked jobs at the lowest cost, within the plan you approved.
Monthly · day 3The board packSpend, leads, cost per lead and revenue by location; changes made and why; next month's plan; verification status.
MonthlyGM scorecardsOne page per location, their market only, leads routed to their phones.
QuarterlyBusiness reviewThe roadmap re-argued in dollars: what worked, what to stop, what to fund next quarter.
On every changeVerification deskNew location, new hire in an urgent trade, license renewal, rebrand: it enters the queue before it can lapse.
Who does what

A named team, not a rotating pod.

You meet everyone in onboarding. One person owns the relationship and the board pack; the rest own their part of the system.

Media Spearhead

Senior strategist

Owns the roadmap, the board pack and the quarterly review. Your single point of contact.

Media Spearhead

Paid-media specialist

Runs Google Ads and Local Services Ads across every market; paces budgets weekly.

Media Spearhead

Local-presence specialist

Owns Business Profiles, listings, reviews and location pages for every location.

Media Spearhead

Analyst

Keeps attribution honest: call tracking, CRM wiring, offline conversion import, the numbers in the pack.

Your side

Marketing lead

Owns strategy, brand and internal relationships. Gets a board pack they can defend. If the seat is empty, our strategist fills it until you hire.

Two special cases

Franchise governance. Acquisition integration.

Most systems have one or both. The board handles each without becoming a different product.

Franchise systems: brand fund to franchisee

The brand fund usually pays Brand Leadership and the shared media program. Franchisees pay Location Presence for their own units at the published per-location rate. Every dollar is reported per unit, so the fund can show franchisees exactly what it bought them, and franchise development marketing stays separate from consumer marketing.

New units launch on an onboarding kit: profile, page, tracking, campaigns and review playbook, on a checklist, in the first two weeks. Co-op administration and franchisee access to their own scorecards are scoped into the system, not bolted on.

Before close

Prepare the entity

  • Entity, licenses and DBA aligned to what Google will check
  • Acquired site rebuilt to pass the content review
  • Verification filed the day the rebrand is legal
Days 1–30

Migrate without going dark

  • Listings and Business Profiles moved to the standard
  • Campaigns rebuilt inside your account structure
  • Call tracking and CRM wired to the board
Days 31–100

Integrate

  • First full board pack for the new brand
  • Offers aligned; review velocity program started
  • Revenue per location on the portfolio view
Due diligence

Questions boards ask. Answers in writing.

Four weeks from the audit working session to every location live on the board. Week 1: accounts, access and tracking. Week 2: listings, Business Profiles and location pages. Week 3: campaigns built per market, verification filed where the trade requires it. Week 4: launch, first scorecards, and the first board pack lands on the third business day of the next month.
A named senior strategist who owns the roadmap and the board pack, a paid-media specialist who runs Google Ads and Local Services Ads across your markets, a local-presence specialist who owns Business Profiles, listings and reviews for every location, and an analyst who keeps attribution honest. You meet all of them in onboarding. The strategist is your single point of contact.
Spend, leads, cost per lead and, where your CRM allows offline conversion import, booked revenue by location, all on identical metrics so the outliers show. Every change we made that month with a one-line reason. Next month's plan with a budget line. Verification status for every entity in verified trades. It ships on the third business day and is written to be forwarded upstairs without edits.
Yes. Every location gets a one-page scorecard: calls, forms, reviews, map-pack presence and cost per lead for their market only. Leads route to their phones. They see their row and nothing else, so corporate reporting stays clean and franchisees stop calling to ask what they are getting.
One legal-name standard, one offer library, one landing-page system and one review playbook, applied to every location from a shared roster. Changes are made once and pushed everywhere. In verified trades that consistency is not cosmetic: a mismatched name or an unguaranteed claim on one location page can stop ads across the brand.
It enters the 100-day plan. Before close: entity, license and DBA prepared, site rebuilt to pass Google's review, verification filed the day the rebrand is legal. Days 1 to 30: listings migrated, campaigns rebuilt in your account structure, call tracking and CRM wired. Days 31 to 100: first full board pack for the new brand, offers aligned, review velocity program started. The acquisition never goes revenue-dark.
The brand fund typically pays Brand Leadership and the shared media program; franchisees pay Location Presence for their own units on the published per-location rate. Every dollar is reported per unit so franchisees can see what the fund bought them, and franchise development marketing stays separate from consumer marketing.
Good. Most enterprise clients do. Your marketing lead owns strategy, brand and the internal relationships; we run paid media, local presence, attribution and reporting, and hand them a board pack they can defend. Where there is no in-house lead, our senior strategist fills the seat until you hire one, and helps you hire.

See it on your locations. Start with the audit.

The Multi-Location Revenue Audit: every location scored, wasted spend quantified, a 12-month roadmap your board can underwrite. Two weeks. Credited in full when we go to work.

(904) 341-5986