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Google Premier Partner · Top 3% Clutch 5.0 Month-to-month · No contracts
4.9 on Google Google Premier Partner · Top 3%
All industries Hospitality & tourism marketing

Booked for Saturday. And the one after that.

Restaurants, hotels, charters, tours, rentals and clubs. We run Google Ads, Google Maps, SEO and AI search for hospitality businesses, built around the booking that matters most: the one that comes to you directly, with no commission taken.

  • 7hospitality businesses
    with their own playbook
  • Directbookings, not
    third-party commissions
  • 3 daysfrom kickoff to
    live campaigns
Reserve Table for 4 Saturday · 7:30 PM Patio, anniversary
R-2048 Booked viaGoogle Maps Confirmed
Charter Sunset charter Saturday · 6:00 PM Party of 6, 2 hours
C-0612 Booked viaGoogle Ads Confirmed
Stay Garden suite, 2 nights Fri – Sun 2 adults, late checkout
S-1127 Booked viaDirect booking Confirmed
Tour Kayak tour, 4 guests Sunday · 9:00 AM Mangrove route
T-0431 Booked viaThings to Do Confirmed
Event Tent & tables rental Saturday · Delivery 10 AM 80 guests, backyard wedding
E-0907 Booked viaChatGPT answer Confirmed

Sample bookings with made-up details, across restaurants, charters, stays, tours and rentals.

Hospitality businesses we market
7
Cheapest clicks from
$1.80
Priciest clicks up to
$32
Google rating
4.9★
Google Premier Partner
Top 3%
Direct vs. third-party

Every booking through a third party has a commission on it.

Booking sites and reservation platforms bring guests, and they take a share of every one. Hotel and tour commissions commonly run from about 15% to 25%. Move even some of those guests to your own site and the difference goes straight to your margin.

Enter your own numbers. Your commission rate depends on the platform and your contract.

Commission per booking
$72
Commission a month
$4,320
Kept if a quarter moved direct, per year
$12,960

An estimate for planning. Direct bookings still cost something to win; we track what each one cost you in ads so you can compare honestly.

Where guests decide

Five places a guest picks you, or someone else.

Hospitality marketing isn’t one channel. It’s being the obvious choice everywhere someone looks in the minute they decide.

  1. Maps

    Google Maps and the local pack

    Photos, menu or rates, hours, reviews and a booking button. For locals, this is the whole decision.

  2. Things to Do

    Things to Do and hotel listings

    Tours, attractions and stays can appear in Google’s travel results with prices and a link to book direct.

  3. Search

    Search ads for high-intent moments

    “Sunset cruise tonight”, “brunch near me”, “inn with a pool”. Ads that send people to your own booking page.

  4. Reviews

    Reviews across the platforms guests read

    Google first, then the sites your guests trust. Fresh, recent and answered.

  5. AI

    AI assistants

    “Best seafood in St. Augustine” or “fun things to do this weekend”. Your site gives assistants the answers so they name you.

Seven businesses

Find your business. Open its playbook.

Each has its own overview, Google Ads playbook and SEO playbook, with the searches travelers and locals make and what those clicks cost.

Fill tables without burning thin margins. Local SEO, Google Business Profile, and reviews that drive covers — plus paid ads for private dining, catering, and events.

$2–$9per click

Win more direct bookings and cut 15-25% OTA commissions. SEO, Google Hotel Ads, and metasearch for boutique hotels, inns, and bed & breakfasts.

$2–$9per click

Fill your charter calendar year-round. Bookings for fishing, deep-sea, inshore, sunset cruises, and private charters — with booking-engine tracking and seasonal pacing.

$3–$32per click

Book out jet ski, kayak, paddleboard, and boat rentals every season. High-intent search + visual campaigns with weather-aware bidding and booking-engine tracking.

$1.80–$6.50per click

Grow membership and book more weddings, events, and golf outings for country clubs and private clubs. Prestige-safe marketing built for high-LTV members.

$4–$15per click
What a click costs

The cheapest clicks on Google. The fiercest competition for attention.

Most hospitality clicks cost a few dollars, far less than a plumber or a lawyer pays. The catch is that you compete with booking sites, review platforms and every other option within a mile.

So the work is less about bidding higher and more about showing up in the right places: Google Maps, Things to Do, hotel listings and the answers AI assistants give.

  1. Charters$3$32
  2. Party Rentals$5$16
  3. Private Clubs$4$15
  4. Restaurants$2$9
  5. Hotels & Inns$2$9
  6. Tours & Attractions$1.90$6.80
  7. Watersports & Rentals$1.80$6.50

Typical Google Ads cost per click from our 2026 CPC report, log scale. Your city and competition move these numbers.

Booking math

What your budget puts on the books.

Pick your business, set a budget, and follow it from clicks to bookings to revenue, including our management fee. Then change the numbers to yours.

Cost per click and conversion rate start at typical values for the business you pick. Change any number to match your business.

Clicks0
Leads0
Bookings0
Cost per lead
$0
Cost per booking
$0
Revenue from ads
$0
Management fee
$0
Return on total spend0×for every $1 of ad budget plus management fee
Get real numbers for your market

An estimate for planning, not a promise. The management fee uses our published fee ladder; ad spend is paid to Google directly.

How we win in hospitality

People decide where to go in about a minute.

Six things we set up in every hospitality account, because they decide whether a search turns into a booking with you.

  1. 01 · Maps first

    Win the map, win the night

    Google Business Profile with photos, menus, hours, booking links and fresh reviews, because most local hospitality decisions happen on the map.

  2. 02 · Direct booking

    Keep the commission

    Campaigns and landing pages that send guests to your own booking engine instead of a third-party site.

  3. 03 · Brand protection

    Own your own name

    When guests search your name, booking sites often bid on it too. We protect your brand searches without overpaying for them.

  4. 04 · Travelers

    Reach people before they arrive

    Campaigns for visitors searching from out of town, timed to when they plan trips, not just when they’re already here.

  5. 05 · Reviews

    The stars that decide it

    A steady review process and responses that show you care, on Google and the platforms your guests use.

  6. 06 · AI answers

    Named in “best places to” answers

    More travelers ask ChatGPT or Gemini where to eat, stay or book a tour. Your site answers them so assistants recommend you.

Plugs intoOpenTableResyFareHarborGoogle Business ProfileGoogle Analytics 4
Demand calendar

Weekends, holidays and high season set the rhythm.

Hospitality demand moves by the week and by the season. We raise budgets before the rush, when people plan, and ease off in the quiet stretches.

RestaurantsValentine’s, Mother’s Day and the holidaysPeak months: Feb, May, Nov, Dec
Hotels & innsSpring break, summer and holidaysPeak months: Mar, Apr, Jun, Jul, Aug, Oct, Dec
ChartersWarm months and school breaksPeak months: Apr, May, Jun, Jul, Aug
Tours & attractionsSpring break and summerPeak months: Mar, Apr, Jun, Jul, Aug
WatersportsSummerPeak months: Apr, May, Jun, Jul, Aug
Party rentalsGraduations, fall events, holidaysPeak months: Apr, May, Jun, Oct, Dec
How we launch

Live on Google in three business days.

Then we watch the first 72 hours closely, and share every bid review with you.

  1. Day 0

    Kickoff

    A call about your services, your service area, your best jobs and what a good lead looks like to you.

  2. Day 1

    Research and structure

    Account audit, competitor and keyword research, the strategy, and a campaign structure built around how your revenue splits.

  3. Day 2

    Tracking

    Google Analytics and Tag Manager connected, goals set up, and every call and form imported into Google Ads as a conversion, then tested.

  4. Day 3

    Launch

    Campaigns go live, with bid reviews at 24, 48 and 72 hours shared with you, and the first full optimization a week after the 72-hour review.

SEO Packages

Three ways to build organic search

Month-to-month, no long-term contract. Every plan includes technical SEO, on-page optimization, Google Business Profile management, and a named strategist. Ad spend is not required.

Essentials

Single-location businesses building a local footprint.
$1,000 /mo
Month-to-month · no setup fee
  • 3 blog posts per month
  • 3 optimized pages per month
  • 2 citations built per month
  • 4 Google Business Profile posts per month
  • Technical SEO & on-page optimization
  • Monthly reporting
  • Named strategist, direct access
Start with Essentials
Most Popular

Growth

Multi-service or multi-ZIP businesses ready to compete harder.
$2,000 /mo
Month-to-month · no setup fee
  • 6 blog posts per month
  • 6 optimized pages per month
  • 4 citations built per month
  • 4 Google Business Profile posts per month
  • Technical SEO & on-page optimization
  • Biweekly reporting
  • Named strategist, direct access
Start with Growth

Authority

Multi-location or competitive metros where volume decides it.
$3,500 /mo
Month-to-month · no setup fee
  • 10 blog posts per month
  • 10 optimized pages per month
  • 6 citations built per month
  • 8 Google Business Profile posts per month
  • Technical SEO & on-page optimization
  • Biweekly reporting
  • Named strategist, direct access
Start with Authority

All three plans are month-to-month. SEO compounds: meaningful movement typically takes 3 to 6 months, and we will tell you before you sign if your market needs longer.

Google Ads Management

Two plans, priced on your ad spend

The management fee is set by how much you spend on ads, not by which plan you pick. The plan sets how often we get into the account. Ad spend goes to Google directly and is never bundled into our fee.

Core

Ad spend under $4,000 per month.
$400–$800 /mo
Management fee, set by ad spend · month-to-month
  • Biweekly optimization cycles
  • Search & Performance Max campaign build
  • Local Services Ads setup where eligible
  • Conversion & call tracking, duration-thresholded
  • Negative keyword management
  • Monthly reporting on cost per lead
  • Named strategist, direct access
Talk about Core
Weekly Cadence

Priority

Ad spend of $4,000 per month and up.
$1,000+ /mo
Flat to $10K spend, then a percentage that tapers as you scale
  • Weekly optimization cycles
  • Everything in Core
  • Ad copy & landing page testing
  • ZIP-level bid segmentation
  • Seasonal budget pacing
  • Biweekly reporting on cost per lead and per booked job
  • Percentage rate drops at $30K, $50K and $100K spend
Talk about Priority

What would my management fee be?

Move the slider to your monthly Google Ads budget. This is our actual fee ladder, not an estimate.
Ad spend
$3,000
paid to Google
Our fee
$800
paid to us
Effective rate
27%
fee ÷ spend
Total monthly
$3,800
spend + fee

Fees are driven by ad spend alone. Google Ads is billed by Google to your own card. We never mark it up or take a cut of it. Month-to-month, cancel any time.

Reviews

What business owners say about us.

Real reviews from real business owners. 4.9 stars on Google.

FAQ

Hospitality marketing, answered.

Which hospitality businesses do you work with?

Seven, each with its own playbook: restaurants, hotels, bed and breakfasts and inns, boat and fishing charters, tour operators and attractions, watersports rentals, private clubs, and party rentals.

How do you get more direct bookings instead of third-party bookings?

We send ad and search traffic to your own booking engine, protect your brand name when booking sites bid on it, and make your own site the easiest place to book, with clear availability, prices and policies. Every direct booking is tracked so you can see what it cost compared with the commission a third party would have taken.

What does a Google Ads click cost for a restaurant or hotel?

Usually a few dollars. Our 2026 report puts restaurant and hotel clicks at roughly $2 to $9, and tours and watersports rentals even lower. The challenge is competition for attention rather than cost, which is why Google Maps, reviews and AI answers matter so much in hospitality.

Do you manage Google Business Profile and reviews?

Yes. For most hospitality businesses the Google Business Profile is the most important page you have: photos, menu or rates, hours, booking links, posts and reviews. We manage it alongside your ads and website, and build a steady review process.

Can you reach travelers before they arrive?

Yes. We run campaigns for people searching from out of town and time budgets to when they plan, which is often weeks before they travel. That way you are in their plans before they land, not competing with everyone once they arrive.

How fast can we launch?

Google Ads campaigns go live three business days after kickoff, with booking tracking set up and tested on day two. We review bids at 24, 48 and 72 hours and share each review with you, and Google Business Profile and SEO work builds over the following months.

How much does hospitality marketing cost?

Google Ads management follows our published fee ladder: $400 a month for ad budgets under $1,000, $500 from $1,000 to $1,499, $600 from $1,500 to $1,999, $800 from $2,000 to $3,999, and $1,000 from $4,000 to $5,999, rising from there. SEO plans are listed in the pricing section. There are no long-term contracts, and ad spend is paid to Google directly.

Free strategy call

Let’s fill your weekends.

Talk to a senior strategist about your business and your season. We’ll show you where guests are finding you now, what third-party bookings are costing you, and exactly how we’d set up your first month.

Book your free strategy call or call (904) 341-5986
  • No contracts
  • Live in 3 business days
  • You own everything
Free strategy call
Google Ads Offer

New to Google Ads? Get up to $1,000 in ad credit

This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.

Spend $350 → get $350 · Spend $2K → get $1,000
Claim My Free Ad Credit
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