Booked for Saturday. And the one after that.
Restaurants, hotels, charters, tours, rentals and clubs. We run Google Ads, Google Maps, SEO and AI search for hospitality businesses, built around the booking that matters most: the one that comes to you directly, with no commission taken.
- 7hospitality businesses
with their own playbook - Directbookings, not
third-party commissions - 3 daysfrom kickoff to
live campaigns
Sample bookings with made-up details, across restaurants, charters, stays, tours and rentals.
- Hospitality businesses we market
- 7
- Cheapest clicks from
- $1.80
- Priciest clicks up to
- $32
- Google rating
- 4.9★
- Google Premier Partner
- Top 3%
Every booking through a third party has a commission on it.
Booking sites and reservation platforms bring guests, and they take a share of every one. Hotel and tour commissions commonly run from about 15% to 25%. Move even some of those guests to your own site and the difference goes straight to your margin.
Enter your own numbers. Your commission rate depends on the platform and your contract.
- Commission per booking
- $72
- Commission a month
- $4,320
- Kept if a quarter moved direct, per year
- $12,960
An estimate for planning. Direct bookings still cost something to win; we track what each one cost you in ads so you can compare honestly.
Five places a guest picks you, or someone else.
Hospitality marketing isn’t one channel. It’s being the obvious choice everywhere someone looks in the minute they decide.
- Maps
Google Maps and the local pack
Photos, menu or rates, hours, reviews and a booking button. For locals, this is the whole decision.
- Things to Do
Things to Do and hotel listings
Tours, attractions and stays can appear in Google’s travel results with prices and a link to book direct.
- Search
Search ads for high-intent moments
“Sunset cruise tonight”, “brunch near me”, “inn with a pool”. Ads that send people to your own booking page.
- Reviews
Reviews across the platforms guests read
Google first, then the sites your guests trust. Fresh, recent and answered.
- AI
AI assistants
“Best seafood in St. Augustine” or “fun things to do this weekend”. Your site gives assistants the answers so they name you.
Find your business. Open its playbook.
Each has its own overview, Google Ads playbook and SEO playbook, with the searches travelers and locals make and what those clicks cost.
Fill tables without burning thin margins. Local SEO, Google Business Profile, and reviews that drive covers — plus paid ads for private dining, catering, and events.
Win more direct bookings and cut 15-25% OTA commissions. SEO, Google Hotel Ads, and metasearch for boutique hotels, inns, and bed & breakfasts.
Fill your charter calendar year-round. Bookings for fishing, deep-sea, inshore, sunset cruises, and private charters — with booking-engine tracking and seasonal pacing.
Sell more tickets and reduce OTA commissions. Direct bookings for ghost, walking, food, and eco tours plus attractions — built for "things to do" search.
Book out jet ski, kayak, paddleboard, and boat rentals every season. High-intent search + visual campaigns with weather-aware bidding and booking-engine tracking.
Grow membership and book more weddings, events, and golf outings for country clubs and private clubs. Prestige-safe marketing built for high-LTV members.
Fill your calendar with bounce house, tent, and event rental bookings. Dominate party rental searches year-round.
The cheapest clicks on Google. The fiercest competition for attention.
Most hospitality clicks cost a few dollars, far less than a plumber or a lawyer pays. The catch is that you compete with booking sites, review platforms and every other option within a mile.
So the work is less about bidding higher and more about showing up in the right places: Google Maps, Things to Do, hotel listings and the answers AI assistants give.
- Charters$3$32
- Party Rentals$5$16
- Private Clubs$4$15
- Restaurants$2$9
- Hotels & Inns$2$9
- Tours & Attractions$1.90$6.80
- Watersports & Rentals$1.80$6.50
Typical Google Ads cost per click from our 2026 CPC report, log scale. Your city and competition move these numbers.
What your budget puts on the books.
Pick your business, set a budget, and follow it from clicks to bookings to revenue, including our management fee. Then change the numbers to yours.
- Cost per lead
- $0
- Cost per booking
- $0
- Revenue from ads
- $0
- Management fee
- $0
An estimate for planning, not a promise. The management fee uses our published fee ladder; ad spend is paid to Google directly.
People decide where to go in about a minute.
Six things we set up in every hospitality account, because they decide whether a search turns into a booking with you.
- 01 · Maps first
Win the map, win the night
Google Business Profile with photos, menus, hours, booking links and fresh reviews, because most local hospitality decisions happen on the map.
- 02 · Direct booking
Keep the commission
Campaigns and landing pages that send guests to your own booking engine instead of a third-party site.
- 03 · Brand protection
Own your own name
When guests search your name, booking sites often bid on it too. We protect your brand searches without overpaying for them.
- 04 · Travelers
Reach people before they arrive
Campaigns for visitors searching from out of town, timed to when they plan trips, not just when they’re already here.
- 05 · Reviews
The stars that decide it
A steady review process and responses that show you care, on Google and the platforms your guests use.
- 06 · AI answers
Named in “best places to” answers
More travelers ask ChatGPT or Gemini where to eat, stay or book a tour. Your site answers them so assistants recommend you.
Weekends, holidays and high season set the rhythm.
Hospitality demand moves by the week and by the season. We raise budgets before the rush, when people plan, and ease off in the quiet stretches.
Live on Google in three business days.
Then we watch the first 72 hours closely, and share every bid review with you.
- Day 0
Kickoff
A call about your services, your service area, your best jobs and what a good lead looks like to you.
- Day 1
Research and structure
Account audit, competitor and keyword research, the strategy, and a campaign structure built around how your revenue splits.
- Day 2
Tracking
Google Analytics and Tag Manager connected, goals set up, and every call and form imported into Google Ads as a conversion, then tested.
- Day 3
Launch
Campaigns go live, with bid reviews at 24, 48 and 72 hours shared with you, and the first full optimization a week after the 72-hour review.
Three ways to build organic search
Month-to-month, no long-term contract. Every plan includes technical SEO, on-page optimization, Google Business Profile management, and a named strategist. Ad spend is not required.
Essentials
- 3 blog posts per month
- 3 optimized pages per month
- 2 citations built per month
- 4 Google Business Profile posts per month
- Technical SEO & on-page optimization
- Monthly reporting
- Named strategist, direct access
Growth
- 6 blog posts per month
- 6 optimized pages per month
- 4 citations built per month
- 4 Google Business Profile posts per month
- Technical SEO & on-page optimization
- Biweekly reporting
- Named strategist, direct access
Authority
- 10 blog posts per month
- 10 optimized pages per month
- 6 citations built per month
- 8 Google Business Profile posts per month
- Technical SEO & on-page optimization
- Biweekly reporting
- Named strategist, direct access
All three plans are month-to-month. SEO compounds: meaningful movement typically takes 3 to 6 months, and we will tell you before you sign if your market needs longer.
Two plans, priced on your ad spend
The management fee is set by how much you spend on ads, not by which plan you pick. The plan sets how often we get into the account. Ad spend goes to Google directly and is never bundled into our fee.
Core
- Biweekly optimization cycles
- Search & Performance Max campaign build
- Local Services Ads setup where eligible
- Conversion & call tracking, duration-thresholded
- Negative keyword management
- Monthly reporting on cost per lead
- Named strategist, direct access
Priority
- Weekly optimization cycles
- Everything in Core
- Ad copy & landing page testing
- ZIP-level bid segmentation
- Seasonal budget pacing
- Biweekly reporting on cost per lead and per booked job
- Percentage rate drops at $30K, $50K and $100K spend
What would my management fee be?
Fees are driven by ad spend alone. Google Ads is billed by Google to your own card. We never mark it up or take a cut of it. Month-to-month, cancel any time.
What business owners say about us.
Real reviews from real business owners. 4.9 stars on Google.
Hospitality marketing, answered.
Which hospitality businesses do you work with?
Seven, each with its own playbook: restaurants, hotels, bed and breakfasts and inns, boat and fishing charters, tour operators and attractions, watersports rentals, private clubs, and party rentals.
How do you get more direct bookings instead of third-party bookings?
We send ad and search traffic to your own booking engine, protect your brand name when booking sites bid on it, and make your own site the easiest place to book, with clear availability, prices and policies. Every direct booking is tracked so you can see what it cost compared with the commission a third party would have taken.
What does a Google Ads click cost for a restaurant or hotel?
Usually a few dollars. Our 2026 report puts restaurant and hotel clicks at roughly $2 to $9, and tours and watersports rentals even lower. The challenge is competition for attention rather than cost, which is why Google Maps, reviews and AI answers matter so much in hospitality.
Do you manage Google Business Profile and reviews?
Yes. For most hospitality businesses the Google Business Profile is the most important page you have: photos, menu or rates, hours, booking links, posts and reviews. We manage it alongside your ads and website, and build a steady review process.
Can you reach travelers before they arrive?
Yes. We run campaigns for people searching from out of town and time budgets to when they plan, which is often weeks before they travel. That way you are in their plans before they land, not competing with everyone once they arrive.
How fast can we launch?
Google Ads campaigns go live three business days after kickoff, with booking tracking set up and tested on day two. We review bids at 24, 48 and 72 hours and share each review with you, and Google Business Profile and SEO work builds over the following months.
How much does hospitality marketing cost?
Google Ads management follows our published fee ladder: $400 a month for ad budgets under $1,000, $500 from $1,000 to $1,499, $600 from $1,500 to $1,999, $800 from $2,000 to $3,999, and $1,000 from $4,000 to $5,999, rising from there. SEO plans are listed in the pricing section. There are no long-term contracts, and ad spend is paid to Google directly.
Not in hospitality? We know seven more worlds.
Every category has its own playbook. Or see all 85 industries in one place.
Let’s fill your weekends.
Talk to a senior strategist about your business and your season. We’ll show you where guests are finding you now, what third-party bookings are costing you, and exactly how we’d set up your first month.
- No contracts
- Live in 3 business days
- You own everything