Attract lawn care, hardscaping, and design clients. Year-round lead generation for landscaping companies.
$5–$42per click
All industries
Property & outdoor services marketing
Every yard on the street. On your route.
Lawns, pools, trees, pests, moves and haul-aways. We run Google Ads, Local Services Ads, SEO and the map pack for property service companies, built around what grows your business: recurring customers, packed close together.
- 17property services with
their own playbook - Recurringcustomers, not
one-time jobs - 3 daysfrom kickoff to
live campaigns
- Property services we market
- 17
- Cheapest clicks from
- $1
- Priciest clicks up to
- $60
- Google rating
- 4.9★
- Google Premier Partner
- Top 3%
The route
New customers on streets you already drive.
In property services, profit lives in drive time. Ten customers on one street beat ten customers across the county. So we don’t just buy leads; we buy them where your trucks already are.
- Radius and ZIP targetingAds concentrated around your best neighborhoods, with far-off areas excluded.
- Neighbor offersLanding pages and ads for “we’re already on your street” moments.
- Map pack in every service areaCity and neighborhood pages so you rank where you want to grow.
Seventeen services
Find your service. Open its playbook.
Each has its own overview, Google Ads playbook and SEO playbook. The trades that work inside the house, like HVAC, plumbing and roofing, live in home services.
Turn one-time mows into recurring lawn care contracts across the neighborhoods you already serve.
$4–$9per click
Generate tree removal, trimming, and stump grinding leads. Capture emergency storm damage calls.
$15–$55per click
Attract pool cleaning, repair, and maintenance clients. Dominate pool service searches locally.
$6–$60per click
High-intent leads for pool leak detection specialists. Find-it-fast searches from worried pool owners.
Playbook ready
Capture urgent exterminator calls and monthly contracts. Dominate pest control searches in your area.
$3–$52per click
Midnight panic searches convert. Position heat treatment as the one-and-done premium solution.
Playbook ready
Capture emergency raccoon, bat, snake, and squirrel removal calls. Rank for wildlife control searches.
$12–$24per click
Get more booking leads for local and long-distance moves. Dominate mover searches in your city.
$2–$54per click
Generate same-day pickup and cleanout jobs. Rank for junk removal and hauling searches nearby.
$7–$30per click
Generate roll-off dumpster rental leads for construction, cleanouts, and demolition projects.
$10–$38per click
Generate construction site, event, and emergency portable restroom rental leads year-round.
$6–$12per click
Get more inspection bookings from real estate agents and homebuyers. Build referral-driving authority.
$8–$28per click
Capture emergency lockout and rekeying calls 24/7. Dominate locksmith searches in your service zone.
$7–$50per click
Capture urgent refrigerator, washer, and oven repair calls. Same-day leads from homeowners in need.
$1–$24per click
Book more TV mounting, home theater setup, and commercial display installation jobs.
$4–$10per click
Attract phone repair, computer repair, and electronics service customers. Dominate local repair searches.
$2–$52per click
What a click costs
A mow is a $4 click. A move can be $54.
Property services range from cheap, frequent visits to big one-time jobs. A lawn customer who stays three years is worth far more than their first click suggests; a move is worth a lot once.
We price every campaign by what a customer is worth over time, not by the first invoice.
- Pool Services$6$60
- Tree Service$15$55
- Moving Companies$2$54
- Pest Control$3$52
- Electronics Repair$2$52
- Locksmiths$7$50
- Landscaping$5$42
- Dumpster Rental$10$38
- Junk Removal$7$30
- Home Inspection$8$28
- Wildlife Removal$12$24
- Appliance Repair$1$24
- Porta Potty Rental$6$12
- TV Installation$4$10
- Lawn Maintenance$4$9
Typical Google Ads cost per click from our 2026 CPC report, log scale. Your city and competition move these numbers.
Customer math
What your budget adds to the route.
Pick your service, set a budget, and follow it from clicks to new customers to first-year value, including our management fee. Then change the numbers to yours.
Clicks0
Leads0
New customers0
- Cost per lead
- $0
- Cost per new customer
- $0
- Revenue from ads
- $0
- Management fee
- $0
Return on total spend0×for every $1 of ad budget plus management fee
Get real numbers for your market
An estimate for planning, not a promise. The management fee uses our published fee ladder; ad spend is paid to Google directly.
How we win in property services
Route density wins. We market for it.
Six things we set up in every property services account, because they decide whether ad spend turns into a profitable route.
- 01 · Service areas
Ads for the streets you want
Targeting by ZIP code and radius around your best neighborhoods, so new customers land near the ones you already serve.
- 02 · Recurring
Priced to lifetime value
Weekly lawns, monthly pools and quarterly pest plans are worth years of revenue. Bids reflect it, and so does the landing page offer.
- 03 · Seasons
Budgets that follow the season
Spring lawns, summer pools, fall leaves, moving season. Budgets rise before the rush and ease off after it.
- 04 · Local Services Ads
Google Guaranteed, done for you
For lawn, pest, pool, moving and more, Local Services Ads sit above everything and charge per lead. We handle setup and disputes.
- 05 · Quotes
Instant quotes and booking
Short quote forms, service-area checks and online booking, because property customers compare three companies in five minutes.
- 06 · AI answers
Named when homeowners ask AI
More homeowners ask ChatGPT or Gemini who to hire for the yard or the move. Your site answers them so assistants name you.
Plugs intoJobberHousecall ProCallRailGoogle Business ProfileLocal Services Ads
Demand calendar
Your year runs on the seasons.
Spring green-up, pool openings, summer bugs, the moving rush and the fall clean-out. We plan budgets a season ahead so you’re fully visible when the phones start.
Lawn & landscapingSpring green-up and fall clean-upPeak months: Mar, Apr, May, Oct
Pool servicesOpenings and summerPeak months: Apr, May, Jun, Jul
Pest controlWarm monthsPeak months: Apr, May, Jun, Jul, Aug
Tree serviceStorms and the dormant seasonPeak months: Mar, Apr, Sep, Oct
MovingSummer moving seasonPeak months: May, Jun, Jul, Aug
Junk & dumpstersSpring cleaning and projectsPeak months: Apr, May, Jun
How we launch
Live on Google in three business days.
Then we watch the first 72 hours closely, and share every bid review with you.
- Day 0
Kickoff
A call about your services, your service area, your best jobs and what a good lead looks like to you.
- Day 1
Research and structure
Account audit, competitor and keyword research, the strategy, and a campaign structure built around how your revenue splits.
- Day 2
Tracking
Google Analytics and Tag Manager connected, goals set up, and every call and form imported into Google Ads as a conversion, then tested.
- Day 3
Launch
Campaigns go live, with bid reviews at 24, 48 and 72 hours shared with you, and the first full optimization a week after the 72-hour review.
SEO Packages
Three ways to build organic search
Month-to-month, no long-term contract. Every plan includes technical SEO, on-page optimization, Google Business Profile management, and a named strategist. Ad spend is not required.
Essentials
Single-location businesses building a local footprint.
$1,000 /mo
Month-to-month · no setup fee
- 3 blog posts per month
- 3 optimized pages per month
- 2 citations built per month
- 4 Google Business Profile posts per month
- Technical SEO & on-page optimization
- Monthly reporting
- Named strategist, direct access
Most Popular
Growth
Multi-service or multi-ZIP businesses ready to compete harder.
$2,000 /mo
Month-to-month · no setup fee
- 6 blog posts per month
- 6 optimized pages per month
- 4 citations built per month
- 4 Google Business Profile posts per month
- Technical SEO & on-page optimization
- Biweekly reporting
- Named strategist, direct access
Authority
Multi-location or competitive metros where volume decides it.
$3,500 /mo
Month-to-month · no setup fee
- 10 blog posts per month
- 10 optimized pages per month
- 6 citations built per month
- 8 Google Business Profile posts per month
- Technical SEO & on-page optimization
- Biweekly reporting
- Named strategist, direct access
All three plans are month-to-month. SEO compounds: meaningful movement typically takes 3 to 6 months, and we will tell you before you sign if your market needs longer.
Google Ads Management
Two plans, priced on your ad spend
The management fee is set by how much you spend on ads, not by which plan you pick. The plan sets how often we get into the account. Ad spend goes to Google directly and is never bundled into our fee.
Core
Ad spend under $4,000 per month.
$400–$800 /mo
Management fee, set by ad spend · month-to-month
- Biweekly optimization cycles
- Search & Performance Max campaign build
- Local Services Ads setup where eligible
- Conversion & call tracking, duration-thresholded
- Negative keyword management
- Monthly reporting on cost per lead
- Named strategist, direct access
Weekly Cadence
Priority
Ad spend of $4,000 per month and up.
$1,000+ /mo
Flat to $10K spend, then a percentage that tapers as you scale
- Weekly optimization cycles
- Everything in Core
- Ad copy & landing page testing
- ZIP-level bid segmentation
- Seasonal budget pacing
- Biweekly reporting on cost per lead and per booked job
- Percentage rate drops at $30K, $50K and $100K spend
What would my management fee be?
Move the slider to your monthly Google Ads budget. This is our actual fee ladder, not an estimate.
Ad spend
$3,000
paid to Google
Our fee
$800
paid to us
Effective rate
27%
fee ÷ spend
Total monthly
$3,800
spend + fee
Fees are driven by ad spend alone. Google Ads is billed by Google to your own card. We never mark it up or take a cut of it. Month-to-month, cancel any time.
Reviews
What business owners say about us.
Real reviews from real business owners. 4.9 stars on Google.
FAQ
Property services marketing, answered.
Which property services do you work with?
Seventeen, each with its own playbook: landscaping, lawn maintenance, tree service, pool services, pool leak detection, pest control, bed bug treatment, wildlife removal, moving companies, junk removal, dumpster rental, porta potty rental, home inspection, locksmiths, appliance repair, TV installation and electronics repair.
How do you target the neighborhoods we actually want?
We target ads by ZIP code and radius around the areas you serve best, raise bids where you already have customers so new ones land on your existing routes, and exclude areas that are too far or not worth the drive. City and service-area pages do the same job for SEO and the map pack.
How do you value recurring customers like lawn, pool and pest plans?
By what they are worth over a year or more, not by the first visit. We track which leads become recurring customers and send that value back to Google Ads, so bidding goes after the customers who stay rather than the cheapest one-time jobs.
Do you run Local Services Ads for property services?
Yes. For many property services, including lawn care, pest control, pool, moving and junk removal, Local Services Ads appear above everything else and charge per lead instead of per click. We handle setup and screening, keep your profile and reviews in shape, and dispute leads that should not count.
What does a lead cost in property services?
Cost per lead is your cost per click divided by your conversion rate. Our 2026 report shows ranges from about $20 a lead for pest control and TV installation up to several hundred dollars for tree work and landscaping projects. The calculator on this page shows what a budget buys once you enter your own close rate and customer value.
How fast can we launch?
Google Ads campaigns go live three business days after kickoff, with tracking set up and tested on day two. We review bids at 24, 48 and 72 hours and share each review with you. Local Services Ads follow once Google finishes screening, and SEO builds over the following months.
How much does property services marketing cost?
Google Ads management follows our published fee ladder: $400 a month for ad budgets under $1,000, $500 from $1,000 to $1,499, $600 from $1,500 to $1,999, $800 from $2,000 to $3,999, and $1,000 from $4,000 to $5,999, rising from there. SEO plans are listed in the pricing section. There are no long-term contracts, and ad spend is paid to Google directly.
Other industries
Not in property services? We know seven more worlds.
Every category has its own playbook. Or see all 85 industries in one place.
Free strategy call
Let’s fill your route.
Talk to a senior strategist about your services and the neighborhoods you want. We’ll show you what clicks cost there, who is winning your customers, and exactly how we’d set up your first month.
Book your free strategy call
or call (904) 341-5986
- No contracts
- Live in 3 business days
- You own everything