Attract tax preparation and bookkeeping clients. Build authority for accounting services online.
$12–$22per click
All industries
Professional services & retail marketing
Clients who trust you. Revenue you can trace.
Accountants, insurance agents, real estate agents, self storage and online stores. We run Google Ads, Shopping, SEO and AI search for businesses that sell on trust and expertise, and we report in the only numbers that matter: new clients and revenue.
- 5businesses with
their own playbook - Revenuetracked, not just
clicks and forms - 3 daysfrom kickoff to
live campaigns
Client reportLast 12 months
- New clients
- 155 ▲ 3.7× vs. month 1
- Cost per client
- $330 ▼ from $640
- Revenue tracked
- $387K Closings, policies, orders
New clients a monthCost per client
- Google Ads46%
- Google Maps22%
- Organic search19%
- AI answers8%
- Referral5%
Illustrative model, not client data. This is the report format every client gets.
- Businesses in this category
- 5
- Cheapest clicks from
- $0.75
- Priciest clicks up to
- $38
- Google rating
- 4.9★
- Google Premier Partner
- Top 3%
Five businesses
Find your business. Open its playbook.
Each has its own overview, Google Ads playbook and SEO playbook. Law firms have their own legal practice.
Generate auto, home, and life insurance quote leads. Dominate insurance agent searches in your market.
$14–$26per click
Get more buyer and seller leads. Dominate real estate agent searches in your local market.
$3–$22per click
Increase occupancy rates with targeted marketing for storage units, climate-controlled, and vehicle storage.
$11–$38per click
Drive online sales with Google Shopping, Performance Max, ecommerce SEO, and conversion optimization.
$0.75–$3.50per click
For online stores
Every step of checkout leaks a little money.
Buying more traffic doesn’t help if shoppers drop off before they pay. We work on the whole path, from the ad to the order confirmation, and fix the step that’s leaking most.
Shopping ads, search and SEO bring qualified shoppers, not just traffic.
- 48% drop
Titles, images and prices in the feed that match what people searched.
- 83% drop
Clear pricing, shipping and reviews on the product page.
- 47% drop
No surprise costs, guest checkout, and wallets like Apple Pay and Shop Pay.
- 50% drop
Every order and its value sent back to Google, so bidding learns what sells.
Illustrative store with made-up numbers: 10,000 visits and 240 orders is a 2.4% conversion rate.
Client math
What your budget turns into clients.
Pick your business, set a budget, and follow it from clicks to leads to clients and revenue, including our management fee. For online stores, set leads to your conversion rate and close to 100%.
Clicks0
Leads0
New clients0
- Cost per lead
- $0
- Cost per new client
- $0
- Revenue from ads
- $0
- Management fee
- $0
Return on total spend0×for every $1 of ad budget plus management fee
Get real numbers for your market
An estimate for planning, not a promise. The management fee uses our published fee ladder; ad spend is paid to Google directly.
What a click costs
A product click can be 75 cents. A storage unit can be $38.
Online stores live on cheap clicks and thin margins, so every cent of return on ad spend matters. Advisors and agents pay more per click, because one new client can be worth years of fees or a single large commission.
We set targets from your margins and client value, not from industry averages.
- Self Storage$11$38
- Insurance$14$26
- Accountants$12$22
- Real Estate$3$22
- Ecommerce$0.75$3.50
Typical Google Ads cost per click from our 2026 CPC report, log scale. Your city and competition move these numbers.
How we win in professional services
Trust is the product. Revenue is the proof.
Six things we set up in every professional services and ecommerce account.
- 01 · Credentials
Expertise people can check
Licenses, designations, reviews and case examples on the pages where prospects decide, marked up so search engines and AI can read them.
- 02 · Ad rules
Financial and housing ad policies
Insurance, lending and real estate ads have special rules in Google Ads, including limits on how housing ads can be targeted. We build campaigns that follow them.
- 03 · Shopping
Product feeds that sell
For stores: a clean Google Merchant Center feed, Shopping and Performance Max campaigns, and product pages built to convert.
- 04 · Revenue
Real revenue, not form fills
Orders, policies, closings and signed engagements sent back to Google Ads, so bidding learns what a real client looks like.
- 05 · Long cycles
Follow-up for long decisions
Advisors and agents often close weeks later. Remarketing and email capture keep you in front of people while they decide.
- 06 · AI answers
Named when people ask AI
More people ask ChatGPT or Gemini for a CPA, an insurance agent or where to buy. Your site answers them so assistants name you.
Plugs intoShopifyGoogle Merchant CenterHubSpotCallRailGoogle Analytics 4
Demand calendar
Tax day, moving season and Black Friday.
Every business here has a calendar its customers live by. We plan budgets around yours, so you’re loudest when people are ready to buy.
AccountantsTax season and extensionsPeak months: Jan, Feb, Mar, Apr
InsuranceOpen enrollment and renewalsPeak months: Jan, Oct, Nov, Dec
Real estateSpring and summer marketPeak months: Mar, Apr, May, Jun
Self storageMoving season and college movesPeak months: May, Jun, Jul, Aug
EcommerceBlack Friday through the holidaysPeak months: Nov, Dec
How we launch
Live on Google in three business days.
Then we watch the first 72 hours closely, and share every bid review with you.
- Day 0
Kickoff
A call about your services, your service area, your best jobs and what a good lead looks like to you.
- Day 1
Research and structure
Account audit, competitor and keyword research, the strategy, and a campaign structure built around how your revenue splits.
- Day 2
Tracking
Google Analytics and Tag Manager connected, goals set up, and every call and form imported into Google Ads as a conversion, then tested.
- Day 3
Launch
Campaigns go live, with bid reviews at 24, 48 and 72 hours shared with you, and the first full optimization a week after the 72-hour review.
SEO Packages
Three ways to build organic search
Month-to-month, no long-term contract. Every plan includes technical SEO, on-page optimization, Google Business Profile management, and a named strategist. Ad spend is not required.
Essentials
Single-location businesses building a local footprint.
$1,000 /mo
Month-to-month · no setup fee
- 3 blog posts per month
- 3 optimized pages per month
- 2 citations built per month
- 4 Google Business Profile posts per month
- Technical SEO & on-page optimization
- Monthly reporting
- Named strategist, direct access
Most Popular
Growth
Multi-service or multi-ZIP businesses ready to compete harder.
$2,000 /mo
Month-to-month · no setup fee
- 6 blog posts per month
- 6 optimized pages per month
- 4 citations built per month
- 4 Google Business Profile posts per month
- Technical SEO & on-page optimization
- Biweekly reporting
- Named strategist, direct access
Authority
Multi-location or competitive metros where volume decides it.
$3,500 /mo
Month-to-month · no setup fee
- 10 blog posts per month
- 10 optimized pages per month
- 6 citations built per month
- 8 Google Business Profile posts per month
- Technical SEO & on-page optimization
- Biweekly reporting
- Named strategist, direct access
All three plans are month-to-month. SEO compounds: meaningful movement typically takes 3 to 6 months, and we will tell you before you sign if your market needs longer.
Google Ads Management
Two plans, priced on your ad spend
The management fee is set by how much you spend on ads, not by which plan you pick. The plan sets how often we get into the account. Ad spend goes to Google directly and is never bundled into our fee.
Core
Ad spend under $4,000 per month.
$400–$800 /mo
Management fee, set by ad spend · month-to-month
- Biweekly optimization cycles
- Search & Performance Max campaign build
- Local Services Ads setup where eligible
- Conversion & call tracking, duration-thresholded
- Negative keyword management
- Monthly reporting on cost per lead
- Named strategist, direct access
Weekly Cadence
Priority
Ad spend of $4,000 per month and up.
$1,000+ /mo
Flat to $10K spend, then a percentage that tapers as you scale
- Weekly optimization cycles
- Everything in Core
- Ad copy & landing page testing
- ZIP-level bid segmentation
- Seasonal budget pacing
- Biweekly reporting on cost per lead and per booked job
- Percentage rate drops at $30K, $50K and $100K spend
What would my management fee be?
Move the slider to your monthly Google Ads budget. This is our actual fee ladder, not an estimate.
Ad spend
$3,000
paid to Google
Our fee
$800
paid to us
Effective rate
27%
fee ÷ spend
Total monthly
$3,800
spend + fee
Fees are driven by ad spend alone. Google Ads is billed by Google to your own card. We never mark it up or take a cut of it. Month-to-month, cancel any time.
Reviews
What business owners say about us.
Real reviews from real business owners. 4.9 stars on Google.
FAQ
Professional services marketing, answered.
Which businesses are in this category?
Five, each with its own playbook: accountants and CPAs, insurance agents, real estate agents, self storage facilities and ecommerce stores. Law firms have their own dedicated practice.
Are there special Google Ads rules for insurance and real estate?
Yes. Google has extra requirements for financial services ads, and in the United States housing ads cannot be targeted by age, gender, parental status or ZIP code. We build campaigns, audiences and landing pages that follow these rules while still reaching the right buyers.
Do you run Google Shopping for online stores?
Yes. We clean up and manage your Google Merchant Center product feed, run Shopping and Performance Max campaigns, and set targets from your real margins so the account chases profitable orders, not just revenue.
How do you track clients when the sale happens weeks later?
We track the first call or form, then import the later outcome, such as a signed engagement, a bound policy, a closing or an order, back into Google Ads. That way bidding learns from the leads that became clients instead of every inquiry.
What does a lead cost for an accountant or insurance agent?
Our 2026 report puts accountant clicks at roughly $12 to $22 and insurance clicks at $14 to $26, with leads from about $140 to $260. Because one client can be worth years of fees or renewals, we judge the account by the clients it produces, not the cost of a single lead.
How fast can we launch?
Google Ads campaigns go live three business days after kickoff, with tracking set up and tested on day two. We review bids at 24, 48 and 72 hours and share each review with you. Shopping campaigns follow once the product feed is approved, and SEO builds over the following months.
How much does this cost?
Google Ads management follows our published fee ladder: $400 a month for ad budgets under $1,000, $500 from $1,000 to $1,499, $600 from $1,500 to $1,999, $800 from $2,000 to $3,999, and $1,000 from $4,000 to $5,999, rising from there. SEO plans are listed in the pricing section. There are no long-term contracts, and ad spend is paid to Google directly.
Other industries
Not in professional services? We know seven more worlds.
Every category has its own playbook. Or see all 85 industries in one place.
Free strategy call
Let’s turn searches into clients.
Talk to a senior strategist about your business and your market. We’ll show you what clicks cost, who is winning your clients on Google and in AI answers, and exactly how we’d set up your first month.
Book your free strategy call
or call (904) 341-5986
- No contracts
- Live in 3 business days
- You own everything