Data-driven PPC engineered for ROI, not vanity metrics, run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Get named by ChatGPT, Gemini & AI Overviews, in AI and SI
Maps, reviews & reputation. Bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles, just the channels that grow your business.
Every reservation that comes through Booking.com or Expedia hands away 15–25% in commission. We build the ads, the hotel SEO, and the booking-engine experience that win the guest directly — lifting occupancy and RevPAR for boutique hotels, inns, and bed-and-breakfasts while keeping that commission in your pocket.
Steep OTA commissions, seasonal demand swings, and review-driven decisions mean independent lodging needs smart, direct-booking-focused marketing.
Booking.com, Expedia, and Airbnb take a 15–25% cut on every reservation they send you. On a $200 room night, that's $30–$50 gone before housekeeping. Over a year, the commissions can equal a full-time salary you never see.
When someone searches "hotels in [city]" or "where to stay in [city]," the OTAs dominate page one with massive ad budgets. Your own property is buried — so even your future repeat guests find you on a platform that charges you to reach them.
Weekends and peak season sell out while shoulder months and midweek nights sit empty. Without demand-shaping campaigns, your RevPAR craters in the off-season and you discount on the OTAs just to fill rooms.
Travelers compare your Google and TripAdvisor rating against every nearby property before they ever click "book." A handful of stale or unanswered reviews can quietly cost you bookings you never knew existed.
If your site is slow, the room photos are weak, or the booking widget feels less trustworthy than Booking.com, guests bounce back to the OTA. A friction-filled booking flow hands the commission straight to the platforms.
Room blocks for weddings, reunions, and local events are high-value, repeat-driving business. Without targeted campaigns and a clear "book a block" path, those guests book a chain hotel down the road instead of your property.
High-intent paid campaigns + organic discovery and reputation = a calendar full of commission-free reservations from guests who book direct.
Search, brand-defense, and Google Hotel Ads campaigns that intercept "hotels in [city]" demand and win the booking before the OTAs do.
Local and organic SEO that ranks you for "bed and breakfast [city]" and "where to stay in [city]" so guests find — and book — you directly.
Demand-shaping that keeps your calendar full and your RevPAR strong all year.
Weddings, reunions, and event room blocks drive demand. We push package and "book a block" campaigns to capture high-value, repeat-driving stays.
Peak SeasonHighest leisure demand. We defend your brand searches against OTAs, max metasearch, and steer travelers to direct rates over Booking.com.
High DemandDemand softens. We run midweek offers, getaway packages, and retargeting to past guests to keep occupancy and RevPAR from dipping.
Fill the GapsHoliday getaways, gift certificates, and event-driven stays. We keep steady direct-booking spend and lock in repeat guests for the year ahead.
SteadyMeasurable impact on occupancy, RevPAR, and your direct-booking share.
The difference between generic marketing and hospitality-focused, direct-booking expertise.
We build every campaign around one goal: shifting reservations off the OTAs and onto your own booking engine so you keep the commission.
We measure success in RevPAR, occupancy, and direct revenue — not vanity clicks. Budgets shift with seasonal and event-driven demand.
We understand booking engines, rate parity, and metasearch. Your direct rate stays competitive and the path to "book direct" stays frictionless.
OTAs like Booking.com and Expedia charge 15–25% on every reservation. We build campaigns and a website that win the direct booking instead — through brand-defense ads, Google Hotel Ads, hotel SEO, and a fast booking engine — so the commission stays in your pocket on every room night we shift direct.
Yes. Independent properties live and die by occupancy and direct revenue. A single direct booking that would have come through an OTA saves you 15–25% in commission, and repeat guests booked direct cost almost nothing to win again. For small inns, this is often the highest-ROI marketing you can run.
Google Ads and metasearch can start producing direct bookings within the first week of launch. Hotel SEO for terms like "bed and breakfast [city]" and "where to stay in [city]" typically takes 4–8 months to mature, but it compounds into commission-free bookings for years.
Yes. Off-season fill is a core part of our strategy. We run shoulder-season packages, midweek offers, event-and-wedding room-block campaigns, and retargeting to past guests so your calendar stays full when demand naturally dips.
Let's discuss how we can lift occupancy, grow RevPAR, and recapture the commission you're handing to the OTAs.
Tourism, hospitality & membership businesses we help grow.
Every hotels client gets the same core services: Google Ads management, SEO services and answer engine optimization (AEO). Use the keywords by industry list to plan your budget.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
