Data-driven PPC engineered for ROI, not vanity metrics — run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Maps, reviews & reputation — bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles — just the three channels that grow your business.
Travelers decide what to do in a new city on their phone, often the same day. They search "things to do," read TripAdvisor and Google reviews, and book the tour that shows up first and looks trustworthy. We make that tour yours — with direct-booking campaigns that cut your reliance on Viator, GetYourGuide, and TripAdvisor commissions.
Seasonal demand, last-minute booking behavior, brutal OTA commissions, and review-driven decisions make tour and attraction marketing uniquely challenging.
Viator, GetYourGuide, and TripAdvisor Experiences charge 20–30% per booking. On a $45 ghost tour ticket that is $9–$13 gone before you cover guides and insurance. The bookings feel "free" until you add up a whole season of commission checks.
Search "ghost tours St. Augustine" and the first page is Viator, TripAdvisor, and aggregators — selling YOUR experience and taking a cut. Travelers rarely scroll to find your direct site, so you pay commission on demand you actually created.
Peak weeks sell out while shoulder and off-season weeks run half-empty. Without paced campaigns and an off-season retargeting plan, you overspend when you are already full and go dark exactly when you need bookings most.
A family decides at 2pm what to do at 6pm. If your tour is hard to find on mobile, slow to load, or buried under OTA listings, they book whatever is fastest to check out. Speed and visibility win the last-minute booking.
Tour buyers trust TripAdvisor and Google reviews more than any ad. The operator with 600 reviews at 4.9 stars wins over the one with 80 at 4.6 — even at a higher price. Without a review system, you lose bookings on social proof alone.
Your highest-value bookings — private charters, group food tours, corporate team outings — rarely come from OTAs. Without targeted campaigns and inquiry forms for these high-ticket bookings, they go to whoever answers first.
High-intent Google Ads + "things to do" discovery SEO = a full booking calendar you own, with less commission paid to the OTAs.
Search, Performance Max, and retargeting campaigns that capture travelers the moment they decide what to do — and send them straight to your booking engine, not an OTA.
Rank for "things to do in [city]" and high-intent tour-type keywords so travelers find and book you directly — building free, commission-free demand season after season.
Strategic budget pacing so you capture peak demand and stay booked through the shoulder seasons.
Spring break, school groups, and warm-weather travelers ramp up "things to do" searches. We scale ad spend into walking, food, and boat tours and lock in early group bookings.
Ramping UpFamily vacations and tourist peak. Maximum search demand and last-minute mobile bookings. We run full budget across all tour types and push retargeting to fill remaining seats.
Peak Seasonand history tours spike around Halloween; food tours peak in cooler weather. We launch dedicated seasonal campaigns to own "ghost tours [city]" demand.
Seasonal SpikeHoliday light trolley tours, gift cards, and indoor attractions like escape rooms and museums. We keep retargeting and SEO working to fill slower weeks and warm up next season.
Steady / Off-PeakMeasurable impact on direct bookings and your bottom line.
The difference between generic marketing and tour-and-attraction-focused expertise.
We understand booking engines, OTA economics, seasonality, and "things to do" intent — not just generic lead gen. Your campaigns are built around how travelers actually book.
We tie every campaign to completed bookings in FareHarbor, Rezdy, or Xola, so you see real revenue and cost per booking — not vanity clicks.
Our north star is shifting bookings from commission-heavy OTAs to your own site, so more of every ticket stays in your pocket.
It depends on your goals and season. Management starts at $400/month and scales with the number of tour products and campaign scope. Most tour operators run an ad budget of $1,500–$6,000/month, weighted toward peak season.
Yes. The whole point of building direct demand through Google Ads, SEO, and your own booking engine is to win the booking before the OTA does. Every direct booking we generate keeps the 20–30% commission you would otherwise pay Viator, TripAdvisor, or GetYourGuide.
Google Ads can drive ticket bookings within days of launch. SEO for "things to do in [city]" and tour-type keywords typically builds over 3–6 months. We usually run both so you capture peak-season demand immediately while building free organic bookings.
Seasonality is the core of how we plan. We pace ad spend up into your peak weeks and holidays, scale back in the off-season, and use SEO and retargeting to keep your funnel warm year-round so you are not starting from zero every spring.
We integrate conversion tracking with FareHarbor, Rezdy, Xola, and most major booking engines so every campaign is measured by completed bookings and revenue, not just clicks. We optimize the path from ad or search result all the way to a confirmed ticket.
Let's discuss how we can drive more direct bookings for your tours and attractions — and keep more of every ticket. Call (904) 341-5986.
Tourism, hospitality & membership businesses we help grow.
Matched ad credit for new Google Ads accounts through our Premier Partner program.