Data-driven PPC engineered for ROI, not vanity metrics, run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Get named by ChatGPT, Gemini & AI Overviews, in AI and SI
Maps, reviews & reputation. Bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles, just the channels that grow your business.
Hotel SEO ranks your property for "hotels in [city]," "bed and breakfast [city]," and "where to stay in [city]" so travelers discover and book you directly — keeping the 15–25% you'd otherwise hand to Booking.com and Expedia. Build the organic authority that fills rooms commission-free.
High-intent keywords travelers search when they're choosing where to stay — the exact moment you want to win the direct booking, not pay an OTA for it. We use Ahrefs to find opportunities your competitors and the OTAs are leaving on the table.
| Keyword | Monthly Volume | Keyword Difficulty | Intent |
|---|---|---|---|
| hotels in [city] | 27,100 | High KD | Local |
| bed and breakfast [city] | 9,900 | Medium | Local |
| where to stay in [city] | 14,800 | Medium | Informational |
| boutique hotel [city] | 6,600 | Medium | Commercial |
| [city] inn | 5,400 | Low KD | Local |
| [city] hotel near [attraction] | 4,200 | Low KD | Local |
| pet friendly hotels [city] | 8,100 | Medium | Commercial |
| romantic getaway [city] | 3,600 | Low KD | Commercial |
| hotels with pool [city] | 7,300 | Medium | Commercial |
| wedding venue hotel [city] | 2,900 | Low KD | Commercial |
| best hotels in [city] downtown | 6,100 | High KD | Local |
| weekend getaway near [city] | 5,800 | Medium | Informational |
A 4-phase SEO strategy covering technical foundation, content, local dominance, and authority building. Every step is built to shift bookings off the OTAs and onto your own booking engine.
Fix the infrastructure before building content. A broken foundation means wasted effort — and lost bookings.
We crawl your entire website with Screaming Frog and Ahrefs to find broken links, redirect chains, duplicate room pages, missing meta tags, slow galleries, and crawl errors. Every issue is documented and prioritized so the booking engine and key pages stay healthy.
Screaming Frog + Ahrefs Site AuditHeavy room photos kill conversions. We test with GTmetrix and PageSpeed Insights, optimize images, and get your site under 3 seconds. A fast site beats a sluggish OTA listing and earns more direct bookings on mobile.
GTmetrix + PageSpeed Insights + WP RocketWe add Hotel, LodgingBusiness, Service, Review, and FAQ schema to your homepage, room pages, and offers. Structured data earns rich snippets, star ratings, and price details right in search — making your listing stand out against generic OTA results.
Schema: Hotel, LodgingBusiness, Review, FAQPageInstall Google Analytics 4 and GTM with conversion tracking for booking-engine completions, availability searches, phone calls, and inquiry forms. You see which keywords and pages drive actual room nights, not just traffic.
Google Analytics 4 + Google Tag ManagerAdd security headers (HSTS, CSP, X-Frame-Options), install reCAPTCHA plus honeypot on inquiry forms, and ensure HTTPS everywhere. Guests trust a secure site with their card details — and security signals help rankings.
Security headers + reCAPTCHA + HoneypotVerify robots.txt, create and submit an XML sitemap, and set up Google Search Console and Bing Webmaster Tools. We monitor indexing weekly so every room and offer page gets found — not buried behind your booking engine.
Google Search Console + Bing WebmasterInstall and configure Rank Math with title templates, meta descriptions, Open Graph tags, and Twitter cards. Set up breadcrumbs, 404 monitoring, and redirect management for room types, offers, and location pages.
Rank Math ProTrack every change to your site — rate updates, content edits, plugin updates, login attempts. Essential for security, accountability, and knowing exactly what changed and when across your team.
WP Activity LogResearch-driven content that matches how travelers actually search for a place to stay.
We use Ahrefs to map every opportunity — "hotels in [city]," "bed and breakfast [city]," "[city] hotel near [attraction]," "romantic getaway [city]." Each keyword maps to a page so there's no cannibalization and every page targets unique intent.
Ahrefs Keywords ExplorerWe identify the nearby properties and travel guides ranking above you using Ahrefs. We analyze their top pages, content depth, backlinks, and keyword gaps — then build a plan to outrank them and the OTAs for high-intent local terms.
Ahrefs + Competitor Gap AnalysisWe plan your structure: room-type pages, offers and packages, a "things to do nearby" guide, weddings/events, and a strong "where to stay in [city]" hub. Each gets its own optimized page with internal links pointing toward the booking engine.
Direct-booking-first architectureWe audit and build a strategic internal link plan. The "things to do" guide links to room pages, room pages link to offers, and every page routes guests to "check availability." Authority flows to the pages that drive direct bookings.
Ahrefs Internal Links ReportDominate the map pack and "hotels near me" results where most lodging searches happen.
We create or claim your GBP, optimize every field (lodging category, amenities, description, hours, photos), enable the booking link, respond to reviews, and post offers weekly. Your GBP is often the first thing a traveler sees — and a direct path to book.
Google Business Profile ManagerReviews decide the booking. We display them prominently with schema, then set up a review-generation system across Google and TripAdvisor. A 4.7+ rating with steady fresh reviews lifts map-pack rankings and direct-booking rates dramatically.
Review generation + Review schemaWe ensure Instagram, Facebook, Pinterest, and YouTube profiles are consistent and linked from your site. Visual platforms are where travelers fall in love with a property — and social signals reinforce authority with Google.
Instagram, Facebook, Pinterest, YouTubeWe submit your property to travel and local directories (TripAdvisor, Yelp, local visitor bureaus, "best B&B" lists) with consistent NAP data. Inconsistent citations hurt local rankings — we fix every one and pursue high-value travel listings.
TripAdvisor, Yelp, Visitor BureausBuild the backlink profile and domain authority that pushes you past competitors — and the OTAs.
We analyze your backlink profile and your competitors' using Ahrefs. We target high-authority opportunities — travel blogs, "best places to stay" roundups, local tourism sites, event partners — and build a white-hat outreach plan.
Ahrefs Backlink ExplorerWe create linkable assets — local travel guides, seasonal event calendars, "best things to do in [city]" content — that earn natural backlinks. We pitch your property to travel writers and local media; unique inns are highly story-worthy.
Outreach + Travel content marketingWe set up Ahrefs projects for your domain and top competitors. Rank tracking for all target keywords, backlink alerts, and domain rating growth monitored monthly. Data drives every decision about where to invest next.
Ahrefs Site Explorer + Rank TrackerEvery month you get a clear report: keyword rankings, organic traffic, direct bookings and inquiries, backlinks acquired, and next month's action items. We double down on what works and pivot from what doesn't — always toward direct revenue.
GA4 + GSC + Ahrefs monthly reportsEach booking driver gets its own content strategy. Browse the content plans we build to maximize organic rankings and commission-free direct bookings.
"Where to Stay in [City]" and "Hotels in [City] Downtown" — the main ranking pages that intercept travelers before they hit the OTAs. Covers neighborhood, what's nearby, why book direct, and a prominent "check availability" CTA.
Individual room-type pages (suites, king rooms, the signature room) plus a "Direct Booking Offers" page. Each shows real photos, amenities, the best-rate guarantee, and why booking direct beats the OTA — with a one-click path to check availability.
"Wedding Room Blocks in [City]" and "Group & Event Bookings" — high-value pages that capture couples, planners, and reunion organizers. Covers block pricing, perks, nearby venues, and a simple "request a block" form that drives qualified leads.
"Things to Do in [City]" and "[City] Travel Guide" — magnet content that earns backlinks, ranks for trip-planning searches, and positions your property as the local expert. Every guide funnels readers to "check availability."
Both drive direct bookings. Together they're unstoppable. Here's how they compare for lodging marketing.
Real data from real hotel and B&B SEO campaigns. Averages across our lodging client portfolio — not cherry-picked outliers.
We don't hand your SEO campaign to junior account managers. Senior strategists who understand the direct-booking economics of independent lodging manage every aspect of your organic growth.
Only 3% of agencies worldwide earn this. We have direct Google support, proven performance across hundreds of accounts, and a deep understanding of how Google evaluates lodging and travel websites.
No PBNs, no link farms, no keyword stuffing. We build sustainable organic authority with ethical strategies that won't get your site penalized. Results that last, not shortcuts that crash.
Your website, content, backlinks, and analytics — everything we build belongs to you. If you ever leave, you walk away with a fully optimized site and content library. No hostage situations.
Monthly reports with real data: keyword rankings, traffic growth, direct bookings, conversions, and backlinks. We don't hide behind vanity metrics. You always know exactly what we're doing and why.
Month-to-month. Cancel anytime. Our 96% client retention rate proves our results keep clients — not paperwork. We recommend a 6-month commitment for SEO results, but you're never locked in.
SEO, Google Ads, website & booking-engine design, and Google Business Profile under one roof. One team, one strategy: more direct bookings for your property.
Expect 3–6 months for meaningful ranking improvements and 4–8 months to reach page 1 for competitive terms like "hotels in [city]" or "bed and breakfast [city]." Long-tail terms such as "[city] hotel near [attraction]" can rank faster. SEO compounds — every commission-free direct booking it earns becomes pure margin.
Yes. When your property ranks organically for "where to stay in [city]" and guests find you directly, you keep the 15–25% you'd otherwise pay Booking.com or Expedia. Hotel SEO also strengthens your brand search, so travelers who discover you on an OTA come back to book direct next time.
If you need direct bookings immediately, start with Google Ads and metasearch for hotels for instant demand while building your SEO foundation in parallel. Google Ads produces bookings within days; hotel SEO takes months but the bookings it earns are essentially commission-free for years. The best strategy uses both.
Reviews are a major factor for both rankings and conversions. A strong, recent Google and TripAdvisor profile lifts your map-pack position and dramatically raises booking rates. We display reviews with schema markup and build a review-generation system so your rating keeps climbing.
A professional toolkit: Ahrefs (keyword research, backlink analysis, rank tracking, site audits), Screaming Frog (technical crawling), Google Search Console and GA4 (performance monitoring), GTmetrix and PageSpeed Insights (speed testing), Rank Math (on-page optimization), and Google Business Profile Manager (local SEO and reviews).
No ethical SEO agency can guarantee specific rankings — Google's algorithm has over 200 ranking factors that change constantly. What we guarantee is our proven process, transparent reporting, and consistent effort, focused on the direct-booking and occupancy metrics that actually grow your revenue.
Get a free SEO audit for your hotel, inn, or B&B. We'll analyze your current rankings, technical health, reviews, and competitors — then show you exactly how to win the bookings the OTAs are charging you for.
This is how we apply our SEO services to hotels. To get named in ChatGPT and Google AI answers as well, see answer engine optimization (AEO). Want calls this week? Start with Google Ads management.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
