What the auction actually charged versus what we planned, and the corrections.
- ↑“emergency ac repair” bid +15%, it was losing the top spot
- ↓“ac replacement cost” bid −10%, clicks ran above plan
- ✓All 4 conversion actions recording
Google Premier Partner 2026Top 3% of U.S. Google Partners
Google Ads management agency you can watch working.
We launch in three business days, track every call and form back to the keyword that paid for it, review your bids at 24, 48 and 72 hours, and send you reports you’ll actually read. Then you log in and watch the leads land.
- 3business days
to launch - 24·48·72hbid reviews,
shared with you - 24/7live lead
dashboard
Clarity, the dashboard every client gets. Shown with sample data.
- Campaigns managed
- 500+
- Ad spend managed
- $37M+
- Avg. return on ad spend
- 4.2x
- Qualified leads generated
- 12,400+
- Client retention
- 95%
The standard
What great Google Ads management actually takes.
Anyone can turn on a campaign. Getting a low cost per lead month after month takes eight disciplines done well, every week. This is how we run every account we manage.
01The right campaign typesSearch, Performance Max, Local Services Ads and more, chosen from your data.
02Structure built for controlOne intent per ad group, budgets split by service and margin.
03A fast, careful launchLive in three business days, with nothing skipped.
04Tracking you can trustEvery call, form and chat tied to the keyword that paid for it.
05Early bid reviews24, 48 and 72 hours after launch, each one sent to you.
06Relentless optimizationWeekly or every two weeks, depending on your plan.
07Reporting you’ll readUpdate emails, monthly reports and a live dashboard.
08Industry expertisePlaybooks and benchmarks for 70+ local service industries.
Campaign types
Every Google Ads campaign type, managed by specialists.
We don’t sell you a campaign type. We pick the mix your market and your data call for, then run each one the way it’s meant to be run.
The workhorse for local service businesses
Search campaigns
Text ads at the top of Google, shown the moment someone searches for exactly what you do. Search is where most of our clients’ leads come from, because the intent is already there: “emergency plumber”, “ac repair near me”, “car accident lawyer”.
What we manage
- Campaigns split by service, so budget follows margin
- Tight ad groups with exact and phrase match keywords
- Responsive search ads with every relevant asset: sitelinks, calls, callouts, structured snippets
- Search terms read line by line, negatives added every cycle
Best forEmergency servicesHigh-ticket jobsEvery local service business
One campaign across all of Google
Performance Max campaigns
Performance Max runs your ads across Search, YouTube, Maps, Gmail, Display and Discover from one campaign, with Google’s AI choosing where each dollar goes. It works well once your conversion tracking is clean, and badly without it. That’s why we launch it second, not first.
What we manage
- Asset groups built per service, with real photos and video
- Audience signals from your customer lists and site visitors
- Brand exclusions, so PMax doesn’t take credit for people already searching your name
- Placement and search-term insights reviewed every cycle
Best forScaling a proven accountBusinesses with strong creativeMulti-service companies
The very top of Google, paid per lead
Local Services Ads campaigns
Local Services Ads sit above everything else on the page, carry the Google Guaranteed or Google Screened badge, and charge per lead instead of per click. We handle the verification, the service area and job types, the budget and the lead disputes, so you only pay for real customers.
What we manage
- Verification, licensing and insurance paperwork handled for you
- Job types and service areas matched to what you want more of
- Review strategy, because reviews decide LSA ranking
- Invalid leads disputed so you get credited back
Best forHome servicesLegalAnyone who can earn the badge
Create demand before the search happens
Demand Gen campaigns
Image and video ads across YouTube, Discover and Gmail, aimed at people who look like your best customers. We use Demand Gen for seasonal pushes and bigger-ticket services, where someone needs to see you a few times before they call.
What we manage
- Lookalike audiences from your own customer list
- Seasonal creative: heat waves, storm season, open enrollment
- Frequency and placement watched so you don’t burn out an audience
- Measured on leads and cost per lead, never on views
Best forReplacements and remodelsSeasonal servicesNew locations
Your story in front of your market
YouTube campaigns
Short video ads on the second-biggest search engine in the world. A 15-second spot showing your trucks, your team and your reviews builds the trust that makes your search ads convert better. We help script and cut the video, then target it by zip code.
What we manage
- Scripts and edits for 6, 15 and 30-second spots
- Zip-code and audience targeting, never “everyone”
- Companion banners and calls to action that drive calls
- Views followed through to searches and leads
Best forBrand buildingPremium servicesCrowded markets
Win back the visitors who didn’t call
Display & remarketing campaigns
Most people visit a few sites before they pick one. Remarketing keeps you in front of the people who already visited yours, on sites and apps they use every day, until they’re ready to book. It’s usually the cheapest lead in the account.
What we manage
- Audiences by page visited: an AC repair visitor sees AC repair ads
- Frequency caps, so you stay visible without being annoying
- Converters excluded, so you never pay to re-advertise to a customer
- Placement reports cleaned of junk apps and sites
Best forAny site with steady trafficHigher-consideration jobsPromotions and offers
For the businesses that sell products too
Shopping campaigns
Product ads with photo, price and store name, straight from your catalog. For service businesses that also sell equipment, parts or supplies, Shopping turns product searches into orders and showroom visits.
What we manage
- Merchant Center setup and product feed cleanup
- Campaigns split by margin and best sellers
- Negative keywords to keep low-intent browsing out
- Local inventory ads for in-store pickup when it applies
Best forEquipment and partsPool and spa supplyRetail showrooms
We also run App campaigns and Microsoft Advertising (Bing) when they fit. Ad previews are illustrations for a sample business.
How we structure campaigns
Built like an engineer would build it.
Most accounts we audit have everything in one or two campaigns, so Google decides where the money goes. We build every account so each dollar has a job, each ad matches its search, and every result can be traced. Click through a sample HVAC account.
SHSample Heating & AirGoogle Ads account · 5 campaigns · 10 ad groups · 3 asset groupsPick a campaign, then an ad group
Campaigns
Ad groups
WhatInside the ad grouprsquo;s inside
Keywords
- ac repair near meExact
- air conditioner repair near meExact
- ac repairPhrase
- ac service near mePhrase
AC Repair Near You, Today | Same-Day AC Repair | 4.9★ | Licensed Techs, Upfront Pricing
Landing pagesampleheatingandair.com/ac-repair/Same promise as the ad
Keywords
- ac not coolingExact
- ac blowing warm airPhrase
- ac running but not coolingPhrase
- ac not turning onExact
AC Blowing Warm Air? We Fix It | Cool Again Today, Guaranteed | Book in 60 Seconds
Landing pagesampleheatingandair.com/ac-repair/not-cooling/Same promise as the ad
Keywords
- emergency ac repairExact
- 24 hour ac repairPhrase
- ac repair open nowPhrase
- after hours ac repairExact
24/7 Emergency AC Repair | No Overtime Fees, Ever | A Tech at Your Door Tonight
Landing pagesampleheatingandair.com/emergency-ac-repair/Same promise as the ad
Keywords
- ac repair jacksonvilleExact
- ac repair orange parkPhrase
- ac repair st augustinePhrase
- ac repair ponte vedraPhrase
Jacksonville AC Repair Experts | Local Techs, 20 Minutes Away | Serving Duval & St. Johns
Landing pagesampleheatingandair.com/ac-repair/jacksonville/Same promise as the ad
Keywords
- new ac unitExact
- ac replacementPhrase
- new air conditioner installedPhrase
- central air installationExact
New AC Installed This Week | 0% Financing for 60 Months | Free In-Home Estimate
Landing pagesampleheatingandair.com/ac-replacement/Same promise as the ad
Keywords
- ac replacement costExact
- cost of new ac unitPhrase
- how much is a new acPhrase
- ac unit price installedExact
See AC Prices Before We Visit | Upfront Quotes, No Surprises | Rebates Up to $2,000
Landing pagesampleheatingandair.com/ac-replacement/cost/Same promise as the ad
Keywords
- heat pump installationExact
- heat pump replacementPhrase
- new heat pumpPhrase
- heat pump installer near meExact
Heat Pump Installs, Done Right | Cut Energy Bills Up to 40% | Federal Tax Credit Help
Landing pagesampleheatingandair.com/heat-pumps/Same promise as the ad
Keywords
- furnace repairExact
- furnace not workingPhrase
- furnace repair near mePhrase
- gas furnace repairExact
Furnace Repair, Same Day | Warm Again Tonight | Licensed Heating Techs
Landing pagesampleheatingandair.com/furnace-repair/Same promise as the ad
Keywords
- heating repairExact
- heater not workingPhrase
- heat not turning onPhrase
- heating service near meExact
No Heat? We Fix It Today | Heating Repair Done Right | Upfront Pricing, No Overtime
Landing pagesampleheatingandair.com/heating-repair/Same promise as the ad
Keywords
- furnace tune upExact
- heating maintenancePhrase
- furnace inspectionPhrase
- hvac tune up near meExact
$89 Heating Tune-Up | Beat the First Cold Snap | Book Online in 60 Seconds
Landing pagesampleheatingandair.com/tune-up/Same promise as the ad
Signals
- ac repairSearch theme
- ac replacementSearch theme
- past customersAudience
- site visitors, 30 daysAudience
Cool Home, Same Day | Rated 4.9★ by Neighbors | Book Your AC Visit
Landing pagesampleheatingandair.com/ac-repair/Same promise as the ad
Signals
- furnace repairSearch theme
- heat pumpSearch theme
- homeowners 35+Audience
- customer list lookalikeAudience
Heat Fixed Before Dinner | Heating Repair & Installs | Upfront, Honest Pricing
Landing pagesampleheatingandair.com/heating-repair/Same promise as the ad
Signals
- hvac maintenance planSearch theme
- ac tune upSearch theme
- past customersAudience
- in-market, home servicesAudience
Two Tune-Ups a Year, One Price | Members Skip the Line | Priority Service Plan
Landing pagesampleheatingandair.com/maintenance-plan/Same promise as the ad
Targets
- AC repairJob type
- Heating repairJob type
- HVAC installationJob type
- Duct & vent repairJob type
Google Business Profile · reviews, photos, service area
Targets
- Duval CountyService area
- St. Johns CountyService area
- Clay CountyService area
- Nassau CountyService area
Google Business Profile · reviews, photos, service area
Shared negative keywords · ready before launch
−jobs−salary−training−school−diy−how to−free−manual−parts only−youtube−reddit−used−craigslist−lowes−home depot−cheap window unit
LocationsZip codes you serve, not whole metrosScheduleBids raised when your phones are staffedDevicesMobile bid adjustments for call-heavy services
One intent per ad group“AC not cooling” and “new AC unit” are different customers. They get different ads and different pages.
Budgets follow marginServices are split into their own campaigns, so a $9,000 replacement never fights a $89 tune-up for budget.
Negatives before launchHundreds of junk searches are blocked on day one, not discovered on your invoice.
Bidding that earns its autonomyWe start controlled, then hand bidding to Google’s AI once the conversion data is clean enough to steer it.
How we launch campaigns
Live in three business days.
The clock starts when your strategy call is done and your first payment is in. Three business days later your campaign is live, with every conversion tracked and tested. Fast, and nothing skipped.
-
Day0
Kickoff
- Strategy call
- First payment received
- Access to your accounts
- The 3-day clock starts
-
Day1
Research & strategy
- Full account audit
- Competitor research
- Keyword research
- Strategy built to your cost-per-lead target
- Campaign structure, built right
-
Day2The step most agencies skip
Tracking
- Google Analytics and Tag Manager connected
- Conversion goals created
- Conversions imported into Google Ads
- Every conversion tested
-
Day3Live
Launch
- Campaigns go live
- Every lead reports to the right conversion from the first click
- Your Clarity dashboard switches on
How we track
Tracked to the keyword. Tested before launch.
If tracking is wrong, every decision after it is wrong too, and Google’s bidding AI learns from bad data. So we build tracking before we spend a dollar, and we prove it works.
Ad clickClick ID captured
Landing pageTag Manager fires
Call, form or chatTracking numbers on every ad
GA4 key eventGoal created per action
Google Ads conversionImported, so bidding learns
Your lead inboxWith keyword, campaign and page
What we test before a single ad runs
- Google Analytics 4 and Tag Manager connectedOne clean container, no duplicate tags double-counting leads.
- A conversion goal for every way to reach youCalls, forms, chats and online bookings, each counted once.
- Conversions imported into Google AdsSo Smart Bidding optimizes for leads, not clicks.
- A real test call and a real test formPlaced through the tracking number and matched to its keyword.
- Every conversion action verifiedNothing launches until Google Ads shows it recording.
- Jobs won, with their valueMark a lead as won in your dashboard and we can see which keywords make money, not just leads.
The bid reviews
24, 48 and 72 hours. Every one sent to you.
The first three days of a new campaign tell us more than the next three weeks. So we don’t launch and wait. We review bids three times in the first 72 hours, and you get a short note after each one explaining what we changed and why.
Every search term read one by one. Anything irrelevant becomes a negative keyword.
- −214 search terms reviewed, 23 negatives added
- −Blocked “ac repair school”, “free ac inspection”
- +2 new exact-match keywords from real searches
Enough data to shift budget toward whatever is converting.
- →$15/day moved from Heating to AC Repair
- ✓AC Repair: 9 of the first 12 leads
- ✓Cost per lead on track for the target
One week after the 72-hour review, with a full week of data: search terms, bids, budgets, ads and landing pages. From here on, optimizations follow your plan’s cadence.
See what an optimization includesSample bid review notes for a sample account. Your notes use your account’s real numbers.
How we optimize
Every week or every two weeks. Never on autopilot.
An optimization isn’t a glance at the dashboard. It’s the same eight-part checklist, worked through by a senior strategist, on the cadence your plan sets.
- Search terms & negativesEvery term that cost money, read line by line. Junk blocked, winners promoted to keywords.
- Bids & bid strategyTargets adjusted to the cost per lead you can afford, not to what Google suggests.
- Budget pacingSpend moved to the campaigns and hours producing leads, so nothing runs dry by the 20th.
- Ads & assetsHeadlines tested against each other; losers replaced, winners pinned.
- Landing pagesConversion rate by page, with fixes we make or hand to your web team.
- Keyword expansionNew services, new cities and new searches your customers started using.
- Locations, schedule & devicesZip codes, hours and devices that under-deliver get less; the best get more.
- Tracking healthEvery conversion action checked, so the data steering the bids is still true.
Core plan
Every two weeks
Full optimization and an update email with the PDF report, twice a month. For ad budgets up to $4,000 a month.
Priority plan
Every week
Full optimization and an update email with the PDF report, every week. For ad budgets of $4,000 a month and up.
Both plans include24/48/72-hour bid reviewsMonthly performance reportClarity dashboard, 24/7A dedicated strategist
Good morning Dana. Hope everything’s going well over there.
A quick update on how your Google Ads are doing for September 2026.
Where things landed in September:
- 186 leads at $36.63 per lead, down from $43.97
- 2,318 clicks, $6,812.40 spent
- 23 jobs marked won so far, worth $55,800
What we changed:
- Added 31 negative keywords from the search terms report
- Moved budget toward heat pump searches as heating season starts
- Started a financing-first ad test on AC Replacement
The full detail is in the attached PDF: campaigns, keywords, search terms and every change we made. Happy to jump on a call if anything looks worth a closer look.
PDFGoogle-Ads-Update-Sep-2026.pdfCampaigns · keywords · search terms · change log
An update you can read in one minute.
Every optimization ends with a short email in plain English: how the account is doing, what we changed and why. The full report is attached for anyone who wants the detail, in English or Spanish.
Sample update email for a sample account.
Reports & dashboards
Your numbers, live. Every lead, every dollar.
Every client gets Clarity, our lead dashboard. Log in any time, on any device, and see exactly what your Google Ads produced: who called, what they searched, what it cost and which jobs you won. Take the 70-second Clarity tour →
The whole period on one screen.Leads, spend and cost per lead against the previous period, a plain-English summary of what went well and what we do next, and how you compare with similar businesses.
Every call, form and chat, source-stamped.Each lead arrives with the channel and campaign that produced it. Mark it contacted, qualified or won, and your cost per job calculates itself.
Hear the call. See the search behind it.Call recordings, the customer’s message, the exact search term, landing page and device, and how many times they visited before calling.
Which channel and campaign actually pays.Leads, spend, cost per lead, conversion rate, jobs won and return on ad spend, for every channel and every Google Ads campaign.
A report worth forwarding to your partner.A designed performance report for any period you pick. Download it as a PDF, share a private link, or have it emailed on a schedule.
Beyond the ads.Google Maps ranking heat maps, organic search and whether AI assistants recommend you, next to your paid results.
In your pocket.The same dashboard on your phone. Check today’s leads from the truck, listen to a call between jobs, and get alerts when something needs you.
Real screens from Clarity, shown with sample data for a sample business.
Communication
You’ll always know what we did, and why.
The most common reason business owners leave an agency isn’t results. It’s silence. Here’s what you hear from us, and when.
- Launch weekThree bid reviewsAt 24, 48 and 72 hours, each with what we changed.
- Every week or twoUpdate email + PDFResults, changes and next steps after every optimization.
- Every monthPerformance reportThe designed report: leads, cost per lead, jobs won, return on ad spend.
- Any timeYour live dashboardEvery lead as it arrives, with alerts when something needs a look.
- AlwaysA dedicated strategistA senior person who knows your account, not a ticket queue.
Industry expertise
Google Ads for 70+ industries. A playbook for each.
A roofer’s best month is a dentist’s slowest. A personal injury click can cost eight times a plumber’s. We don’t reuse one campaign for everyone; each industry gets its own keywords, ads, seasonality and cost-per-lead targets.
Home services · Google Ads playbook
HVAC
$38–65 average cost per lead · 9.2x peak ROAS
- Top click cost
- $78
- Avg. conversion
- 12%
- Busiest months
- Jun–Aug
- 01Heat-wave and cold-snap bid rules, so budget follows the weather
- 02Separate campaigns for repair, replacement and maintenance plans
- 03Map-pack pages for every zip code you serve
Home services · Google Ads playbook
Plumbing
$42 average cost per lead · 6.8% click-through rate
- Top click cost
- $60
- Avg. conversion
- 12%
- Busiest months
- Dec–Feb
- 0124/7 emergency campaigns, with call-only ads after hours
- 02Water-heater and repipe campaigns for the high-ticket jobs
- 03Negative keyword lists that block DIY and job-seeker searches
Home services · Google Ads playbook
Roofing
$85 average cost per lead · storm-season targeting
- Top click cost
- $130
- Avg. conversion
- 10%
- Busiest months
- Apr–Jun
- 01Storm-response campaigns that switch on after hail and wind events
- 02Insurance-claim and replacement keywords split from repairs
- 03Project galleries and reviews on every city page
Home services · Google Ads playbook
Electricians
$45 average cost per lead · same-day leads
- Top click cost
- $62
- Avg. conversion
- 13%
- Busiest months
- Jun–Aug
- 01Panel-upgrade, EV-charger and generator campaigns
- 02Same-day service ads scheduled to your dispatch hours
- 03License and warranty proof on every landing page
Law firms · Google Ads playbook
Personal Injury
Clicks up to $480, so every lead is tracked to a signed case
- Top click cost
- $480
- Avg. conversion
- 9%
- Busiest months
- All year
- 01Intake-call tracking that separates signed cases from shoppers
- 02Case-type campaigns: auto accidents, trucking, slip and fall
- 03Bar-compliant ad copy and landing pages
Health & beauty · Google Ads playbook
Dental
3x new-patient bookings
- Top click cost
- $78
- Avg. conversion
- 12%
- Busiest months
- Nov–Jan
- 01New-patient campaigns split by implants, Invisalign and emergencies
- 02Insurance-accepted and “near me” pages for each office
- 03Online bookings tracked back to the keyword that drove them
Health & beauty · Google Ads playbook
Med Spas
Treatment-level campaigns, from Botox to body contouring
- Top click cost
- $65
- Avg. conversion
- 11%
- Busiest months
- Apr–Jun
- 01A campaign per treatment: Botox, filler, laser, body contouring
- 02Before-and-after galleries that follow Google’s ad policies
- 03Membership and package offers timed to the busy seasons
Automotive · Google Ads playbook
Auto Repair
Local 3-Pack dominance
- Top click cost
- $35
- Avg. conversion
- 12%
- Busiest months
- May–Jul
- 01Map pack first: Google Business Profile, reviews and service areas
- 02Campaigns by job type: brakes, transmission, diagnostics
- 03Call tracking tied to booked bays, not just rings
Click costs and conversion rates come from our 2026 Google Ads CPC Report. Demand bars show the typical U.S. search pattern by month, not a single client’s data.
Google Ads benchmarks for 74 industries
Click-cost ranges and conversion rates from our 2026 Google Ads CPC Report. Pick yours to see how we run Google Ads for it.
- Roofing10% conv.Clicks $5–$130
- Kitchen & Bath Remodeling10% conv.Clicks $14–$95
- HVAC12% conv.Clicks $5–$78
- Electricians13% conv.Clicks $4–$62
- Plumbing12% conv.Clicks $5–$60
- Pool Services12% conv.Clicks $6–$60
- Tree ServiceClicks $15–$55
- Moving Companies12% conv.Clicks $2–$54
- Pest Control12% conv.Clicks $3–$52
- Foundation RepairClicks $26–$50
- Locksmiths14% conv.Clicks $7–$50
- Windows & DoorsClicks $25–$45
- FlooringClicks $25–$42
- Landscaping14% conv.Clicks $5–$42
- SolarClicks $22–$42
- General ContractorsClicks $28–$40
- Paving & AsphaltClicks $12–$40
- Dumpster Rental13% conv.Clicks $10–$38
- Concrete & MasonryClicks $12–$32
- Junk Removal16% conv.Clicks $7–$30
- GuttersClicks $9–$28
- Home InspectionClicks $8–$28
- PaintingClicks $16–$28
- Pressure WashingClicks $8–$28
- Appliance RepairClicks $1–$24
- Wildlife RemovalClicks $12–$24
- FencingClicks $10–$22
- Garage DoorsClicks $10–$22
- Septic ServicesClicks $9–$20
- HandymanClicks $7–$18
- Window CleaningClicks $6–$18
- Porta Potty RentalClicks $6–$12
- TV InstallationClicks $4–$10
- Lawn MaintenanceClicks $4–$9
- Personal Injury9% conv.Clicks $4–$480
- DUI Lawyers9% conv.Clicks $48–$450
- Criminal Defense10% conv.Clicks $42–$320
- Family Law11% conv.Clicks $22–$320
- Bankruptcy LawyersClicks $40–$70
- Employment LawyersClicks $20–$45
- Business LawyersClicks $16–$38
- Immigration LawyersClicks $15–$35
- Estate Planning LawyersClicks $15–$28
- Dentists12% conv.Clicks $4–$78
- Med Spas11% conv.Clicks $2–$65
- Senior CareClicks $15–$38
- ChiropractorsClicks $12–$20
- Physical TherapyClicks $8–$18
- VeterinariansClicks $8–$16
- Salons & BarbershopsClicks $4–$15
- Dog GroomersClicks $7–$14
- Towing12% conv.Clicks $4–$78
- Auto Repair12% conv.Clicks $2–$35
- Auto BodyClicks $10–$16
- Limo ServicesClicks $5–$15
- EV RepairClicks $4–$14
- Auto DetailingClicks $3.9–$9.4
- Water Damage Restoration11% conv.Clicks $18–$190
- Mold RemediationClicks $18–$48
- Cleaning Services25% conv.Clicks $2–$28
- Carpet CleaningClicks $10–$22
- Electronics10% conv.Clicks $2–$52
- Self StorageClicks $11–$38
- Boat Charters11% conv.Clicks $3–$32
- InsuranceClicks $14–$26
- AccountantsClicks $12–$22
- Real Estate25% conv.Clicks $3–$22
- Party RentalsClicks $5–$16
- Private ClubsClicks $4–$15
- HotelsClicks $2–$9
- Restaurants10% conv.Clicks $2–$9
- Tour OperatorsClicks $1.9–$6.8
- Watersports RentalsClicks $1.8–$6.5
- EcommerceClicks $0.75–$3.5
No match. We probably still run it: ask us about your industry.
Google Ads, explained
What a Google Ads management company should do for you.
What does Google Ads management include?
Google Ads management (also called PPC management) is the ongoing work of building, running and improving your Google advertising: keyword research, campaign structure, ad copy, bidding, budgets, conversion tracking, landing page feedback and reporting. A good Google Ads agency does that work every week, not just at launch.
With Media Spearhead it also includes a dedicated strategist, bid reviews in your first 72 hours, weekly or biweekly optimization, and a live lead dashboard.
Why Quality Score decides what you pay
Google grades every keyword on expected click-through rate, ad relevance and landing page experience. A higher Quality Score gets you a better position for a lower cost per click. That’s why tight ad groups, ads written for each search and fast, focused landing pages matter as much as the bid itself.
Google Ads or SEO?
Google Ads puts you at the top of Google today and you pay per click. SEO builds rankings you don’t pay for per click, but takes months. Most of our clients run both: Google Ads for immediate leads, SEO and Google Business Profile to lower the blended cost per lead over time, and answer engine optimization so AI assistants recommend them too.
How much should I spend on Google Ads?
It depends on your click costs, your close rate and how many jobs you want. Most local service businesses start between $1,500 and $3,000 a month in ad spend. Our free Google Ads cost calculator estimates a budget for your industry and city, and the ROI calculator shows what it could return.
Choosing an agency
How to choose a Google Ads agency that actually performs.
Choose a Google Ads agency that tests its conversion tracking before launch, lets you own the account, shows you every change it makes and doesn’t lock you into a contract. Google Premier Partner status, which you can check on Google’s own site, is the fastest way to see whether an agency’s results hold up.
What should a Google Ads agency show you before you hire it?
Ask for four things: a real report from a current client (with the name hidden), how they track calls and forms back to the keyword, who will manage your account day to day, and how often they optimize. A good agency answers all four on the first call.
We send every client the full change log after each optimization, so you never have to ask what we did.
How do I check if an agency is a Google Partner?
Google lists every Partner agency in its own Google Partners directory. Premier Partner is the top tier: it goes to the top 3% of Google Partner agencies in each country, based on client performance and growth. Media Spearhead is a 2026 Premier Partner.
What are the red flags when hiring a PPC agency?
An agency that keeps the Google Ads account in its own name, marks up your ad spend, launches without tested conversion tracking, asks for a 6 or 12 month contract, sends reports full of impressions but no leads, or promises the number one position. Any one of these is a reason to keep looking.
What should happen in the first 90 days?
Week 1: account audit, keyword research, campaign build and tracking tested with a real call and a real form. First 72 hours live: three bid reviews. Month 1: search terms reviewed one by one and wasted spend cut with negative keywords. Months 2 and 3: budget moves to the campaigns and keywords that bring in leads, with the goal of a lower cost per lead every month.
Is PPC management the same as Google Ads management?
Mostly. PPC (pay-per-click) management covers any ads you pay for by the click. For local service businesses that is mainly Google Ads, plus Local Services Ads and Microsoft Advertising. We manage all three, so one team owns your paid search.
Why hire an agency instead of running Google Ads yourself?
Google Ads rewards daily attention: search terms, bids, budgets, ad tests and tracking all drift if nobody watches them. An agency brings tested campaign structures, current click-cost data for your industry and the hours you would otherwise spend learning the platform. Our management starts at $400 a month, and your ad spend goes to Google with no markup.
| Media Spearhead | Doing it yourself | Hiring someone in-house | |
|---|---|---|---|
| Monthly cost | From $400 a month, no setup fee | Your time, plus every costly mistake while you learn | A full salary and benefits |
| Live in | 3 business days | Weeks of learning | Weeks to hire, then ramp-up |
| Conversion tracking | Calls, forms and chats tracked and tested before launch | Often missing or counting the wrong things | Depends on the hire |
| Optimization | Every week or every two weeks, with a written change log | When you find the time | Daily, if it’s their only job |
| Reporting | Live dashboard (Clarity) plus monthly report | Google Ads’ own screens | Whatever they build |
| Contract | Month to month, you own the account | None | Employment |
Google Ads Management
Two plans, priced on your ad spend
The management fee is set by how much you spend on ads, not by which plan you pick. The plan sets how often we get into the account. Ad spend goes to Google directly and is never bundled into our fee.
Core
Ad spend under $4,000 per month.
$400–$800 /mo
Management fee, set by ad spend · month-to-month
- Biweekly optimization cycles
- Search & Performance Max campaign build
- Local Services Ads setup where eligible
- Conversion & call tracking, duration-thresholded
- Negative keyword management
- Monthly reporting on cost per lead
- Named strategist, direct access
Weekly Cadence
Priority
Ad spend of $4,000 per month and up.
$1,000+ /mo
Flat to $10K spend, then a percentage that tapers as you scale
- Weekly optimization cycles
- Everything in Core
- Ad copy & landing page testing
- ZIP-level bid segmentation
- Seasonal budget pacing
- Biweekly reporting on cost per lead and per booked job
- Percentage rate drops at $30K, $50K and $100K spend
What would my management fee be?
Move the slider to your monthly Google Ads budget. This is our actual fee ladder, not an estimate.
Ad spend
$3,000
paid to Google
Our fee
$800
paid to us
Effective rate
27%
fee ÷ spend
Total monthly
$3,800
spend + fee
Fees are driven by ad spend alone. Google Ads is billed by Google to your own card. We never mark it up or take a cut of it. Month-to-month, cancel any time.
Reviews
What business owners say about us.
Real reviews from real business owners who trust Media Spearhead with their Google Ads. 4.9 stars on Google.
FAQ
Google Ads management, answered.
The questions business owners ask us most before they hire a Google Ads agency.
How much does Google Ads management cost?
Management starts at $400 a month for ad budgets under $1,000 and scales with your ad spend: $500 to $800 a month on our Core plan, and from $1,000 a month on Priority once you spend $4,000 or more. Above $10,000 a month in spend the fee is a percentage, from 15% down to 8%. Your ad spend is paid to Google directly and is never marked up.
How fast can my Google Ads campaign go live?
Three business days. The clock starts when your strategy call is done and your first payment is in. Day 1 is the audit, competitor research, keyword research, strategy and campaign structure. Day 2 is tracking: Google Analytics and Tag Manager connected, conversion goals created, conversions imported into Google Ads and every one of them tested. Day 3 the campaign goes live.
What happens in the first 72 hours after launch?
We run three bid reviews and send you each one. At 24 hours we compare what the auction actually charged against the plan and correct bids. At 48 hours we read the search terms one by one and turn anything irrelevant into a negative keyword. At 72 hours there is enough data to move budget toward whatever is converting. The first full optimization follows one week after the 72-hour review.
How often do you optimize my account and send reports?
It depends on your plan. Core accounts are optimized every two weeks and Priority accounts every week, and each optimization ends with an update email that lists the results and every change we made, with the full PDF attached. You also get a monthly performance report and 24/7 access to your live dashboard.
Do I get my own dashboard?
Yes. Every client gets Clarity, our lead dashboard. It shows every call, form and chat as it arrives, with the campaign, keyword and landing page that produced it, call recordings, cost per lead by channel, and which leads turned into jobs. It works on your phone, and you can share or download the report as a PDF any time.
How do you track conversions?
We connect Google Analytics 4 and Google Tag Manager, create a conversion goal for every way a customer can reach you (calls, forms, chats and bookings), import those conversions into Google Ads, and test each one before launch with a real call and a real form submission. Calls are tracked with dedicated tracking numbers so every call is tied to the ad that produced it.
Which Google Ads campaign types do you manage?
Search, Performance Max, Local Services Ads, Demand Gen, YouTube, Display and remarketing, Shopping and App campaigns, plus Microsoft Advertising. We pick the mix from your goals and your data. Most local service businesses start with Search and Local Services Ads, then add Performance Max and remarketing once conversion tracking is proven.
What is a Google Premier Partner?
Google Premier Partner is the highest tier of Google's Partners program. Each year it goes to the top 3% of participating Google Partner agencies in each country, based on client results, ad spend and growth, and certified expertise. Media Spearhead holds Premier status in the US for 2026.
Do you require long-term contracts?
No. Every plan is month to month with no cancellation fees. We keep clients by getting results, which is why our client retention rate is 95%.
Do I own my Google Ads account?
Yes, 100%. The Google Ads account, the tracking, the conversion data and the landing pages all belong to you. If you ever leave, everything we built stays with you.
How do I choose a Google Ads agency?
Check that it is a Google Partner (Premier Partner is the top 3%), that you will own the account, that it tests conversion tracking before launch, that it shows you every change it makes and that it works month to month. Ask for a real report from a current client and ask who will manage your account day to day.
What is PPC management?
PPC (pay-per-click) management is the ongoing work of running ads you pay for by the click: keyword research, campaign builds, bids, budgets, ad copy tests, negative keywords and conversion tracking. For most local service businesses that means Google Ads and Local Services Ads, with Microsoft Advertising when it fits.
Is it worth hiring a Google Ads agency?
It is worth it when the agency costs less than the waste it removes and the leads it adds. Our management starts at $400 a month with no setup fee and no contract, so you can judge it on your own cost per lead in the live dashboard and leave any month it is not paying for itself.
Which industries do you run Google Ads for?
More than 70 local service industries, from HVAC, plumbing, roofing and electrical to personal injury and family law, dental, med spas, auto repair and restoration. Each has its own playbook, and we publish click-cost and conversion benchmarks for every one of them in our 2026 Google Ads CPC Report.
Free Google Ads audit
See what your account is leaving on the table.
A strategy call with a senior strategist, not a sales rep. Bring your account or your goals, and leave with a clear plan, a timeline and a straight answer on budget. If we work together, you’re live in three business days.