Data-driven PPC engineered for ROI, not vanity metrics, run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Get named by ChatGPT, Gemini & AI Overviews, in AI and SI
Maps, reviews & reputation. Bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles, just the channels that grow your business.
A homeowner discovers termites. A business has a bed bug problem. A neighborhood deals with mosquitoes. They all search Google first for immediate solutions—and your pest control company either shows up at the top or gets skipped for a competitor. We get your extermination service in front of ready-to-call customers through campaigns built by real PPC experts, not templates.
These are the high-intent keywords homeowners and business owners search when they have immediate pest problems and need professional help TODAY. All CPCs reflect real 2026 market data at competitive rates.
| Keyword | Avg. CPC | Monthly Volume | Match | Intent |
|---|---|---|---|---|
| pest control near me | $18 | 40,500 | Exact | High |
| exterminator jacksonville | $15 | 2,400 | Exact | Local |
| termite treatment near me | $22 | 6,600 | Phrase | Urgent |
| bed bug exterminator | $20 | 4,400 | Exact | Urgent |
| mosquito control jacksonville | $12 | 1,800 | Exact | Local |
| ant exterminator near me | $14 | 3,600 | Phrase | Service |
| rodent control service | $16 | 2,800 | Exact | Service |
| cockroach exterminator | $15 | 2,200 | Exact | Service |
| flea treatment service | $12 | 1,600 | Exact | Service |
| wildlife removal near me | $18 | 1,400 | Exact | Local |
| commercial pest control | $20 | 1,200 | Exact | Service |
| lawn pest control | $10 | 880 | Phrase | Service |
Our proven 11-step framework. No shortcuts, no PMax, no guesswork. Exactly how we turn your ad spend into urgent service calls and booked treatments.
Separate high-intent keywords into 6 core ad groups: General Pest, Termite Treatment, Bed Bug Extermination, Mosquito Control, Rodent Control, and Wildlife Removal. Each group gets custom messaging built for emergency calls, not clicks.
Each ad group gets unique headlines and descriptions. Termite ads highlight "Licensed Exterminators," "Guaranteed Treatment," "30-Year Protection." Bed bug ads emphasize "Same-Day Treatment," "Heat Therapy Available," "Certified Inspectors." Mosquito ads focus on "Year-Round Control," "Yard Treatment."
Termite keywords go to a termite-specific page with inspection info. Bed bug keywords go to urgent bed bug page. Rodent keywords link to rodent control page. Mosquito keywords show yard treatment details. Zero generic home pages. Every keyword matches its ideal landing page.
We use Target CPA bidding, not Maximize Clicks. Target CPA set to $55–$85 (your cost-per-lead goal). Google's AI learns which clicks convert to service calls and bids higher. Wasted clicks on researching DIY solutions go unfunded.
We don't spread $4,500/month equally. General Pest gets 35%. Termites get 25%. Bed Bugs get 20%. Mosquito gets 15%. Rodent and Wildlife get 5% combined. This mirrors search volume and treatment urgency.
For urgent termite and bed bug keywords ($20–$22 CPC), we bid aggressively at position 1. For general service keywords ($10–$16 CPC), we bid for positions 2–3. This maximizes ROI across the portfolio.
Every campaign includes call tracking phone numbers unique to each ad group. You see which keyword group drives urgent service calls. All form submissions tracked in Google Ads with 48-hour conversion window.
70%+ of pest control searches happen on mobile, often urgent (customer just found bugs). All ads mobile-first. Landing pages load under 1 second. Click-to-call button above the fold. Service booking form on every page.
Summer drives mosquito and outdoor pest demand. Winter drives termite and rodent calls. Spring drives bed bug season. We shift spend 60% mosquito in summer, 50% termite in winter. Ad copy changes with season. Bid adjustments account for service capacity.
We monitor 5–7 top local pest control competitors weekly. We check their ad copy, landing pages, bid positions. We identify messaging gaps. If competitors don't emphasize "Licensed & Bonded," we do. If they avoid "Same-Day Service," that's our angle.
Every Monday: review last week's clicks, conversions, service calls booked. Which ad groups underperformed? Increase negative keywords. Which landing pages have high bounce? Redesign. Which keywords have low conversion? Lower the bid or pause. Testing never stops.
No generic templates. Each landing page custom-built for its pest type, with real treatment photos, proof points, and one clear goal: get the customer to call NOW.
This is a properly structured Google Ads campaign. No wasted spend on DIY product searchers or researchers. No ads showing to people who will never hire. Just high-quality service calls, day after day, that convert into booked treatments and revenue.
We don't follow a template. Every campaign custom-built with proven strategies that work in pest control—and nowhere else.
We build Search-only campaigns with manual bidding and keyword-level control. No Display Network. No Audience Expansion. No Broad Match. We bid on exact keywords at exact bids we choose.
Termite keywords get urgent termite messaging. Bed bug keywords get same-day emphasis. Mosquito keywords get prevention messaging. Each ad group separately tracked, managed, and optimized. One account manager oversees each campaign personally.
We bid $15–$22 on premium keywords because service calls are worth $500–$2,000+ in revenue. We never compete on cheap clicks. We compete on booked services. Our bids 20–30% higher than Maximize Clicks—ROI 3–4× better.
We know which keywords drive phone inquiries, which drive service bookings, which waste budget. Every click attributed to exact keyword and ad group. This data drives weekly optimization.
70%+ of pest control searches happen on mobile, often urgent (found pests NOW). We optimize for speed (under 1.5 sec), call buttons, mobile forms. No desktop-first designs that fail on phones.
Every Monday we review last week's performance. Which keywords converted? Which landed duds? We make 3–5 data-driven changes and report monthly with CPL impact and ROI forecasts.
One management fee. No hidden charges. Here's exactly what we run on your pest control Google Ads account month after month.
Grade A Critter rebuilt their account with us: call volume climbed 460% (6 to 35/month) while cost per lead fell from $87 to $32 over 6 months — ending at 7.2x ROAS.
Monthly calls vs. cost per lead for Grade A Critter — calls up 460%, CPL down from $87 to $32 over 6 months. Representative pest control client results; your numbers depend on market, budget and competition.
Real Florida clients, real ad-account rebuilds. Click any case study for the full month-by-month breakdown.
We charge a management fee of $450–$750/month depending on ad groups and conversion tracking complexity. This is in addition to ad spend. If you spend $4,500/month on ads, add $450–$750 for management. Total monthly investment: $4,950–$5,250. That investment returns 5–7× your ad spend in new service revenue. If CPL is $55–$85 and average service value is $500–$2,000+, ROI is substantial.
CPL determined by CPC ÷ conversion rate. Average pest control CPC ($12–$22) with 8–10% conversion rates yields $55–$85 CPL. But we're selective with keywords. General pest ($12–$15 CPC) converts at 10%. Termites ($18–$22 CPC) converts at 8%. Mosquito ($10–$12 CPC) converts at 9%. Blended CPL across all groups: $55–$85. To lower further, either lower CPC (fewer leads) or raise conversion rates (better pages). Most clients see CPL drop 15–25% in months 3–6.
No. PMax campaigns (automated AI across Search, Display, YouTube, Gmail) waste 40–60% on low-intent impressions outside Search. Someone searching "pest control near me" on Google is 10× more likely to call than someone seeing your ad in YouTube. We only buy Search clicks. We bid aggressively on high-intent keywords. PMax optimizes for clicks, not service calls. We optimize for booked treatments. Our search-only approach costs more per click but delivers 3–4× better ROI.
Campaign launch: Day 1. Ads go live immediately. Keywords start showing. You'll see 15–25 clicks on day 1. Not all convert to calls. Expected leads week 1: 4–8. By week 2: 10–16 leads. By week 3–4: 20–28+ leads per week. This assumes call tracking and landing pages ready before launch. If building pages post-launch, add 1–2 weeks. Most clients hit 28+ new service calls/month by week 6.
No contracts. Month-to-month. You can pause or stop anytime with 10 days notice. We don't lock you in. That said, pest control Google Ads campaigns get better over time. Weeks 1–4 are setup and initial optimization. Months 2–4 are refinement. Months 5–12 are peak ROI and lowest CPL. If you leave after 6 weeks, you miss compound gains. Most clients commit 6–12 months because ROI accelerates and service quality improves. But it's your choice.
Great question. Your unique selling points drive all messaging. Do you offer same-day service? Other competitors don't—we emphasize that. Do you have licensed technicians? Pet-safe treatments? 30-year termite warranty? Heat treatment capability? Each becomes the core message of your ad group and landing pages. We analyze top 5–7 competitors weekly. If they don't claim "Licensed & Insured," that's your angle. If they avoid "Same-Day Service," that's yours. Your differentiation baked into every ad and landing page.
Google Ads is just one part of the strategy. Most pest control companies need Google Ads + SEO + web design. We handle all three.
Book a free 30-minute Google Ads audit with our team. We'll analyze your website, run a competitive audit, and show you exactly how many new service calls you're missing. No pressure. No contracts. Just honest insights.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
