Data-driven PPC engineered for ROI, not vanity metrics, run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Get named by ChatGPT, Gemini & AI Overviews, in AI and SI
Maps, reviews & reputation. Bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles, just the channels that grow your business.
Someone searching “divorce lawyer near me” or “child custody attorney” is at the hardest crossroads of their life. We build Google Ads and Local Services Ads for family law firms — empathetic landing pages, compliant copy, and speed-to-lead intake — so the moment they decide to reach out, they reach you.
Family law searchers are decisive but sensitive. The keywords are expensive, the copy rules are strict, and the person on the other end is weighing divorce, custody, or a protective order. Winning here takes a build made for this world, not a template borrowed from another practice area.
We bid on the searches people type the moment they decide they need counsel — “divorce lawyer near me,” “child custody attorney,” “family law consultation” — organized into tight, single-theme ad groups by divorce, custody, support, alimony, and prenuptial matters.
Copy that only shouts “fight your ex” reads as tone-deaf. We lead with empathy and reassurance, then establish your firm's competence — so the visitor feels understood and confident enough to request a consultation.
Family law sits under Google's restricted-industry sensitivity policies. Aggressive or fear-based framing can drag Quality Score and disapprove ads. We write to the guardrails so your campaigns stay live and cost-efficient.
Local Services Ads sit above everything for family law searches and charge per lead, not per click. We run your firm through license and background verification to earn the green Google Screened badge and manage the campaigns.
Every wasted click is real money. We filter “free,” “legal aid,” “pro bono,” and DIY-divorce searches so your budget stays on people ready to hire counsel — and relevance, and Quality Score, climb.
Family law searchers often submit a form before they are ready to talk. We wire call tracking, form and booking-link routing, and speed-to-lead into Clio, Lawmatics, and CallRail so a consultation request never goes cold.
Family-law firms like Vasquez de Lara Law Group, Gigi Law Firm, and Stivers Law PC already trust Media Spearhead with their marketing. Featured with permission; results vary by market, practice area, and budget. Prior results do not guarantee a similar outcome.
CPC figures are illustrative market ranges for competitive U.S. metros and vary by location, keyword, and time. Conversion figures are targets, not promises. Prior results do not guarantee a similar outcome.
These are the high-intent queries people actually type when they are ready to speak with a family lawyer. CPCs reflect the high end of competitive U.S. markets — the real cost of reaching someone at the decision point.
| Keyword | Search intent | Competitive CPC (high end) |
|---|---|---|
| divorce lawyer near me | Urgent | $90–$120 |
| divorce attorney [city] | Local | $80–$110 |
| child custody attorney | Service | $85–$120 |
| child support attorney | Service | $65–$95 |
| alimony / spousal support lawyer | Service | $60–$90 |
| custody / time-sharing modification lawyer | Service | $60–$85 |
| father's rights attorney | Service | $65–$95 |
| protective order attorney | Urgent | $60–$90 |
| divorce mediation lawyer | Consideration | $50–$75 |
| prenuptial agreement lawyer | Planning | $45–$70 |
| family law consultation | Consideration | $35–$60 |
Illustrative CPC ranges for competitive U.S. metros; actual costs vary by market, match type, and Quality Score. We build your keyword plan to your specific practice areas and location on a strategy call.
Local Services Ads sit at the very top of the SERP — above the paid search results — and you pay per lead, not per click. Earning the green Google Screened badge takes advertiser verification, and we handle all of it.
You are charged only for genuine leads — a call or message from a prospective client — not for every click. That aligns cost directly with consultation opportunities, and disputed or off-topic leads can be credited back.
For many family firms, Local Services Ads deliver the lowest cost-per-retained-client of any channel, because they combine top placement with a green trust badge that reassures someone facing a divorce or custody matter.
To run Local Services Ads, your firm and attorneys pass Google's advertiser verification — license checks and background checks — to earn the green “Google Screened” badge shown next to your listing.
We manage the entire verification workflow, keep your profile compliant with bar advertising rules, and optimize your placement, reviews, and lead responsiveness so you win the consultations that matter.
At $60–$120 a click, one unqualified search is real money burned. We exclude the queries that never become clients — free-aid seekers, DIY filers, job hunters, and the merely curious — so your spend stays on people ready to retain family-law counsel.
Just as important as the searches we buy are the ones we block. These negative keywords tell Google to never show your ad for them:
Family-law advertising is scrutinized and emotionally sensitive. Every campaign, ad, and landing page we build follows attorney-advertising rules so your firm is never exposed.
Unless your firm holds a recognized board certification, we use compliant language like “focuses on,” “concentrates in,” and “extensive experience in” — in ad copy, extensions, and landing pages alike.
We never promise outcomes, custody results, or settlements, and we add the required “prior results do not guarantee a similar outcome” disclaimer wherever results are mentioned.
Every claim is supportable. Testimonials and results are presented per your state's rules and ABA Model Rules 7.1–7.5, with the disclosures those rules require — and copy is written for emotional sensitivity, without aggressive framing.
We run your firm through Local Services Ads verification — license and background checks — so you earn the badge and qualify for the highest-trust legal placements without stepping outside the rules.
We map your market, practice areas, retainer value, and current cost per consultation.
Empathetic landing pages, tracking, Google Screened, and bar-compliant copy go live.
High-intent Search and pay-per-lead Local Services Ads capture clients now.
Speed-to-lead across forms and calls turns requests into booked consultations.
Transparent reporting on spend, leads, and cost per retained client — no black boxes.
Management fees below; your ad budget is separate and set to your market, because family-law CPCs vary widely by metro. Month to month — you own everything.
Management fee is separate from your advertising budget. As your investment grows, your percentage drops. Month to month. You own your ad accounts, website, content, data, and call records.
A representative model, not a specific client or promise. Suppose competitive clicks average $90 and an empathetic, conversion-built landing page turns qualified visitors into consultation requests at a 10% rate. Every 100 clicks (about $9,000 in spend) yields roughly ten consultation requests; when your intake team responds fast and a share of those retain, a single family-law engagement — from an initial retainer of several thousand dollars to far more across a contested divorce or custody matter — can cover the program many times over. Local Services Ads, priced per lead, can push the cost-per-retained-client lower still. Real numbers vary by market, budget, practice area, and intake discipline. Prior results do not guarantee a similar outcome.
Most agencies report clicks and cost-per-lead. We report signed cases and cost-per-signed-case, and we feed real case value back into Google so the algorithm bids toward the clients who actually retain and pay.
Every dollar deployed against a specific keyword
CallRail ties each call & form to its exact search
Signed · qualified · unqualified · spam. Real names, not "conversions"
Fee value recorded per matter in WhatConverts
Offline conversion import teaches Google to bid toward retainers
Dynamic call tracking ties every phone call to the exact search, campaign, ad, and keyword that produced it, recorded and scored.
Calls and forms captured with the caller's real name and details, routed to your intake team in minutes, not an anonymous number on a dashboard.
Ad spend in, case value out, cost-per-signed-case: the only numbers that decide whether marketing works. No vanity metrics.
A 30-minute case-strategy call: your market, your CPCs, your retainer value, and exactly where the next signed clients come from. No obligation.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
