Data-driven PPC engineered for ROI, not vanity metrics, run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
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Maps, reviews & reputation. Bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles, just the channels that grow your business.
An employee gets terminated without cause. A worker faces discrimination. A contractor is misclassified. They search "wrongful termination attorney near me" or "workplace discrimination lawyer" and need a skilled advocate immediately. We get employment lawyers in front of clients at their moment of crisis—when they need legal representation most.
Emotional decision-making by plaintiffs, high competition from large firms, contingency-fee economics, and regulatory complexity make consistent client acquisition challenging without strategic paid and organic reach.
Employee just got fired. Workplace harassment escalated. Non-compete agreement hit. They search NOW, not later. If you're not top 3 for "wrongful termination attorney [city]," they hire someone else. Being invisible costs you $50K–$250K cases instantly.
Individual employees need "affordable attorney" and "free consultation." Corporate clients need "experienced litigation counsel" and "results track record." One generic message doesn't convert both segments. You're leaving money on one side of the market.
Large employment law firms have massive ad budgets, national recognition, brand authority. Solo practitioners and boutique firms get outbid. They dominate Google Ads and organic search. You're on page 3–4.
New Title VII guidance drops. Non-compete ruling changes. Wage & hour enforcement increases. Search volume for related keywords spikes 40–60% overnight. Your static marketing strategy can't pivot fast enough to capture the surge.
You don't charge clients upfront. You get paid only on settlement or judgment. That means you need consistent lead flow to build a strong case pipeline. One dry month equals missed payroll. No retainers to smooth cash flow.
Employment law clients are stressed, scared, angry. They're making decisions under duress. They choose lawyers based on credibility, empathy, results, and confidence. Generic lawyer ads don't build trust. Your marketing must prove you specialize in THEIR specific case type.
Google Ads (high-intent paid traffic) + SEO (organic authority) = consistent client pipeline year-round with lower cost per acquisition over time.
Immediate visibility for high-intent "wrongful termination attorney," "workplace discrimination lawyer," and service-specific searches with conversion tracking and seasonal adjustment.
Organic rankings for "employment attorney [city]," "wage and hour lawyer," and local map pack dominance with zero per-click cost once ranked.
Employment law has predictable seasonal peaks tied to performance reviews, corporate restructuring, and year-end layoffs. Strategic timing maximizes visibility.
New Year resolutions. Year-end performance reviews trigger terminations. Corporate restructuring announcements. 45–60% increase in employment law searches. Maximum ad spend.
Peak DemandSpring hiring brings discrimination claims. EEOC decisions released. Moderate search volume. Mid-level budget spending.
High ActivitySummer slowdown. Back-to-school reorganizations. Wage & hour audits. Moderate volume. Maintain baseline spend.
Steady DemandBudget cuts trigger layoffs. Year-end bonuses disputed. Annual performance reviews. Build momentum for Q1. Moderate to high spend.
Building DemandMeasurable impact on your client acquisition pipeline and case volume.
The difference between generic legal marketing and employment law industry expertise.
We specialize exclusively in employment lawyer marketing. We know EEOC procedures, case value models, plaintiff vs. corporate positioning, and regulatory trend cycles.
We build campaigns and content around your specific practice areas: wrongful termination, discrimination, wage & hour, non-competes, FMLA, whistleblower, severance negotiation. Each gets dedicated landing pages and ad groups.
We understand that you don't bill by the hour. We build campaigns around high-value case types, not just volume. We help you prioritize leads with the highest settlement potential and case quality.
Google Ads campaigns typically start at $1,500–$2,500/month in ad spend plus a $400–$800 management fee. SEO typically costs $1,000–$1,800/month. Larger markets with higher competition may require more. Smaller markets can start lower. All depends on competition and your practice focus.
Google Ads: Results within 7–14 days. You'll see clicks, leads, and case inquiries immediately. SEO: 3–6 months to page 1 for primary keywords. 6–12 months to dominate the map pack and organic top 3 in your local market.
Start with your highest-case-value practice areas: wrongful termination, discrimination (race, gender, age, disability), wage & hour class actions. Then expand to non-competes, FMLA violations, whistleblower protection. Testing determines which practice areas convert best and yield highest-value cases.
We build flexible campaigns. In January–March, we ramp up ad spend 50%, increase bids on high-volume employment law keywords, and launch seasonal landing pages. In summer, we dial back spend and focus on efficiency. Budget adjusts monthly based on search trends and EEOC/DOL news cycles.
Yes. Plaintiff firms need employee-focused messaging ("free consultation," "no upfront costs"). Defense firms need corporate-focused messaging ("experience in employment defense," "results for companies"). We build separate campaigns and landing pages for each side. Most firms focus on one; we can do both if needed.
Let's discuss how we can drive more qualified client inquiries and increase your case volume.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
