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Explore →Own the map pack and the organic results with compounding, data-backed search authority.
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Maps, reviews & reputation. Bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles, just the channels that grow your business.
Divorce and custody clients research for weeks and vet firms heavily before they ever pick up the phone. We build the organic authority — rankings, reviews, and honest, E-E-A-T-grade content — that makes your firm the one they trust when they finally reach out.
Divorce and custody are among the most personal, most heavily-vetted searches online. These are family-law firms Media Spearhead is proud to work with — each with its own market, practice mix, and voice.
Miami, FL
Miami & Broward, FL
Rochester & Buffalo, NY
Firms shown are Media Spearhead clients, featured with permission. Results vary by market, practice area, and budget. Prior results do not guarantee a similar outcome.
Family law is a YMYL vertical with a long, emotional research funnel and clients who vet firms harder than in almost any other niche. Here is what changes when your SEO team works only in this world.
Family law affects finances, children, and wellbeing, so Google holds it to a stricter Experience, Expertise, Authoritativeness & Trustworthiness standard. We build verified attorney bios, bar admissions, credentials, and Attorney + LegalService schema so your firm reads as the authority it is.
Clients read reviews and attorney bios in detail before they call. We build a compliant review-generation workflow, surface reviews with schema, and help you respond to every one — protecting confidentiality while lifting map-pack rankings.
Most family-law searches are local. We claim and optimize your Google Business Profile, fix citations across Avvo, FindLaw, Justia, and Super Lawyers, and align on-site local signals with your city pages so profile and website reinforce each other.
We target the whole funnel: “divorce lawyer near me,” “child custody attorney,” and “family law firm [city]” at the bottom; “uncontested vs contested divorce” and “mediation vs litigation” in the middle; and education content up top — so you capture clients long before the retainer conversation.
Someone searching “how do I file for divorce” is often in crisis. We write declarative, non-judgmental, outcome-focused content that ranks without fear tactics or overselling — the tone families trust.
Family law is one of the slower verticals to move because the trust bar is so high. We tell you the truth up front — meaningful movement in 3–6 months, top-three in roughly 9–14 — and report progress monthly. Prior results do not guarantee a similar outcome.
Benchmarks compiled from Ahrefs, Google Business Profile insights, and our family-law engagements. Directional, not a promise of results.
Family law is governed by state law, so generic content underperforms. We build a dedicated, E-E-A-T-grade page for each practice area — then multiply it across the cities you serve, with clean internal linking that passes authority to the pages that sign retainers.
Contested, uncontested, high-asset, timelines, and property division.
Parenting plans, best-interest standard, and modifications.
Guidelines, calculators, modification, and enforcement.
Types, duration, and the tax questions clients ask.
Establishment, rights, and time-sharing for unmarried parents.
What can be included, enforceability, and honest cost ranges.
Comparison content that qualifies intent before the call.
“Family law firm [city]” pages for every market you serve.
Run family-law Google Ads for consultations today while SEO compounds.
Most agencies write family-law copy that quietly violates advertising rules or reads as insensitive. We don’t — and in a YMYL vertical, that restraint is exactly what earns rankings and trust.
Unless your firm holds a recognized board certification, we use compliant language like “focuses on,” “concentrates in,” and “extensive experience in.”
We never promise rankings or case outcomes, and we add the required “prior results do not guarantee a similar outcome” disclaimer wherever results are mentioned.
Detailed bios with bar admission, law school, and years in practice, plus Attorney and LegalService schema — the trust signals Google demands of YMYL family-law content.
Where your state allows testimonials, we present them with the required disclaimers, respect client confidentiality, and adapt to state-specific rules on font size, proximity, and pre-approval.
Divorce and custody searchers are often in crisis. Every claim is supportable and every page stays declarative and outcome-focused — never fear-based urgency.
“Attorney Advertising” labeling where required, “this is legal information, not legal advice,” and a clear “contacting us does not create an attorney-client relationship” notice — placed conspicuously, not buried in 8-point footer type.
Technical crawl, competitor gap, and keyword mapping across the divorce funnel.
Attorney bios, credentials, Attorney & LegalService schema, and site fixes.
Divorce, custody, support, alimony, prenup pages plus city pages and blog silos.
Google Business Profile, citations, and a compliant review-generation workflow.
White-hat links, monthly rank/traffic/lead reporting, and intake follow-up.
Management fees below; ad budget, where used, is separate and set to your market. Month to month — you own your website, content, and data.
Management fee is separate from your advertising budget. As your investment grows, your percentage drops. Month to month. You own your ad accounts, website, content, data, and call records.
A representative model for a single-market family-law firm ranking only for its own name at the start — illustrative of the approach and structure, not a specific client or a promise. Real timelines and results vary by market, competition, budget, and intake discipline. Prior results do not guarantee a similar outcome.
Most agencies report clicks and cost-per-lead. We report signed cases and cost-per-signed-case, and we feed real case value back into Google so the algorithm bids toward the clients who actually retain and pay.
Every dollar deployed against a specific keyword
CallRail ties each call & form to its exact search
Signed · qualified · unqualified · spam. Real names, not "conversions"
Fee value recorded per matter in WhatConverts
Offline conversion import teaches Google to bid toward retainers
Dynamic call tracking ties every phone call to the exact search, campaign, ad, and keyword that produced it, recorded and scored.
Calls and forms captured with the caller's real name and details, routed to your intake team in minutes, not an anonymous number on a dashboard.
Ad spend in, case value out, cost-per-signed-case: the only numbers that decide whether marketing works. No vanity metrics.
A 30-minute family-law SEO audit: your market, your competitors, your keyword gaps, and exactly where the next signed retainers come from. No obligation.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
