Data-driven PPC engineered for ROI, not vanity metrics — run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Maps, reviews & reputation — bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles — just the three channels that grow your business.
The cash-pay king of medical marketing: procedures worth $3,000 to $15,000+, a verified $5.75 median CPC, and a buyer who researches for months before booking a single consult. We are the medical specialty practice of a Google Premier Partner (top 3%) — income-layered Google Ads, procedure SEO, and HIPAA-aware tracking engineered for consult-to-or math.
Plastic surgery is pure retail economics: no insurance middleman, no fee schedule, no referral gatekeeper — the patient pays the full ticket, and the ticket is large. ASPS 2024 statistics put breast-augmentation surgeon fees at $4,575–$8,000 (all-in $6–12K+) and rhinoplasty at roughly $11,400–$11,880 all-in nationally, with 306,196 breast augmentations performed in 2024 alone. At those values, a practice can profitably pay acquisition costs that would bankrupt an insurance-driven specialty — which is exactly why the auctions are so competitive.
The verified benchmarks: the LocaliQ healthcare dataset (3,542 US campaigns, Oct 2024–Sep 2025) puts plastic and cosmetic surgery at a $5.75 average CPC, an 8.52% conversion rate, and a $102.51 average cost per lead. Practice Growth Co's 2026 non-brand data adds the market-size reality: $90–$130 per lead in mid-markets, $160–$280 in major metros. Their worked example is the one to internalize — a $120 non-brand CPL at a 35% show rate and 55% close rate is $624 per new patient, which a single $6,500 procedure repays ten times over.
The buyer is the differentiator. A prospective rhinoplasty patient researches for months — surgeon credentials, before-and-after galleries, reviews, financing — before she ever submits a form. That means the consult funnel, not the ad, does most of the selling: pages must pass the three-second credibility test, galleries must be policy-safe (Google restricts before/after imagery in healthcare ads, so the gallery lives on your site, where it converts), and every campaign must be income-layered so a $12,000 procedure is never advertised to a household that can never say yes.
What burns budgets in this specialty is CPL theater — agencies reporting blended cost-per-lead figures padded with cheap branded clicks. One audited specialty account showed a beautiful $30 CPL that was 70% branded spend; the real non-brand cost per patient was roughly $50. We report non-brand cost per kept consult and cost per booked procedure — the only numbers that map to the OR schedule.
High-intent plastic surgery searches we target — cost, credential, and procedure terms — and the budget-drainers we strike before they cost you a dollar.
| Search term | Est. CPC band | Intent |
|---|---|---|
| breast augmentation cost | $4–7 | Cost/research intent · high value |
| rhinoplasty surgeon [city] | $6–10 | Procedure + geo · consult-ready |
| tummy tuck near me | $5–8 | High-intent local |
| best plastic surgeon [city] | $6–11 | Credential shopping · closer |
| mommy makeover cost | $4–7 | Cost intent · multi-procedure value |
| facelift before and after | $3–5 | Gallery intent · lands on-site |
| liposuction cost | $4–7 | Cost/research intent |
| bbl surgery cost | $4–8 | Cost intent · metro skew |
| breast lift surgeon | $5–8 | Procedure intent |
| plastic surgery financing | $2–4 | Affordability · financing CTA fork |
| eyelid surgery cost | $4–6 | Cost intent · older demographic |
| board certified plastic surgeon near me | $6–10 | Credential intent · decisive |
Just as important as the searches we buy are the ones we block. Negative keywords tell Google to never show your ad for these searches — so job-seekers, students, and researchers never spend a dollar of your budget:
Google Ads knows the household-income bracket of the searcher's location in six layers. For a cash-pay specialty this is not a refinement — it is the budget. We layer bids so your spend concentrates on the brackets that book consults.
Top 10% and 11–20% brackets carry the consult intent for elective procedures; we bid them up and exclude the lower 50% on procedure campaigns. Performance Max gained household-income exclusions in 2025–2026 — the signal is expanding, not retiring.
We build per-metro ZIP lists from Census ACS and IRS data — a suburb at $119K median household income versus a $79K metro median gets its own geography, its own bids, and often its own landing page.
The 21–30% bracket is not excluded — it is redirected. Financing-intent keywords and financing-first landing pages convert patients who can say yes over time, without paying top-bracket prices for them.
Meta targets household income by ZIP in four tiers (top 5%, 10%, 10–25%, 25–50%). Since detailed targeting exclusions were removed in June 2025, income-tier plus ZIP selection is the primary affluence filter left.
Three channels produce consults for plastic surgery practices, sequenced so patients book this month while the durable channel builds underneath.
Someone searching “rhinoplasty surgeon [city]” or “breast augmentation cost” is weeks from a consult. Tightly matched Search — one campaign per procedure, disciplined negatives, household-income layering — captures that demand within days of launch.
Plastic surgery patients cross-check everything: map-pack reviews, surgeon credentials, gallery depth. We optimize categories, services, photos, and Q&A, and build review velocity so the trust layer reinforces every paid click.
Procedure, cost, and recovery pages (“tummy tuck cost [city],” “rhinoplasty recovery timeline”) keep earning consults month after month without paying for every click — built while paid runs.
Google restricts before/after imagery in healthcare ads, so the gallery lives where it converts best: on your site. We architect procedure galleries as the centerpiece landing asset — organized, fast, mobile — while ads carry credentials and outcomes language instead.
One landing page per procedure: surgeon credentials above the fold, gallery access, financing options, and a consult form short enough to complete with one thumb. Economy-B pages never ask about insurance — they ask when you'd like to come in.
The patient shopping three surgeons books with whoever responds first. Call tracking, five-minute response workflows, and show-rate tracking turn consult requests into kept consults — because a $102 lead ignored is the most expensive lead of all.
We lead with the channels that produce kept consults — and we won't burn your budget on tactics that can't survive a compliance review.
Plastic surgery advertising sits at the intersection of Google healthcare policy, state medical-board rules, and privacy law. Here is how we build it.
Server-side tracking and first-party data, architected so consult forms and call recordings never leak patient information into Google or Meta. AHA v. Becerra (June 2024) vacated part of the HHS pixel guidance, but the $12.2M Advocate Aurora and $6.6M Novant settlements prove liability is now lawsuit-driven — so we build as if the strictest reading applies.
Google restricts before/after imagery in healthcare advertising, and Meta's policies are stricter still. Ads carry credentials, technique, and outcomes language; the gallery does its converting on your website, where it belongs. No disapproval roulette.
No “guaranteed results,” no unverifiable superlatives. “Board-certified plastic surgeon” runs only when the certification is real and current; specialty and society claims are matched to your actual credentials. State medical-board advertising rules are treated as a per-state checklist, not a footnote.
Google's personalized-ads policy prohibits remarketing on health conditions, symptoms, and treatments. We work around it compliantly: first-party audiences built from your own scheduling data, on-platform lead forms, and Smart Bidding signals — no PHI, no policy risk.
An illustrative model at verified plastic-surgery medians: a $5.75 CPC and an 8.52% conversion rate on a $6,000 monthly budget. Every stage below is a lever we actively manage.
Illustrative model — not client data. CPC and conversion rate are verified LocaliQ medians (Oct 2024–Sep 2025); booking, show, and close rates are planning assumptions. Real numbers vary by market, competition, and intake discipline.
Practice Growth Co's 2026 worked example, restated with the arithmetic shown: a $120 non-brand cost per lead at a 35% show rate costs $343 per kept consult; at a 55% consult-to-procedure close, that is $624 of marketing per new patient. One $6,500 average procedure repays it better than ten times over — before the patient ever books a second procedure or refers a friend.
Dedicated city guides for the five metros we cover in this specialty — local search economics, income maps, and the exact playbook we run in each market.
Plastic surgery marketing in Miami — the densest aesthetics auction in the country.
Open the guide →Plastic surgery marketing in Tampa — Gulf Coast growth, income-layered.
Open the guide →Plastic surgery marketing in Orlando — a tourism metro with local buyers.
Open the guide →Plastic surgery marketing in Jacksonville — our home market, mapped ZIP by ZIP.
Open the guide →Plastic surgery marketing in Atlanta — the Southeast's most competitive auction.
Open the guide →A 30-minute practice-strategy call: your procedure mix, your market, your income layers — and exactly where the next kept consults come from. No obligation.
Matched ad credit for new Google Ads accounts through our Premier Partner program.