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A defendant — or a frightened family member — searches “DUI lawyer near me” the moment the cuffs come off, and retains the first firm that answers. We run high-intent Search, Local Services Ads, and Google Screened with 24/7 call tracking, all managed to retainer value and built the way the bar requires.
Criminal clients search in crisis — arrested, charged, or facing arraignment — and they decide fast. That urgency is your edge and your risk: the firm that is visible at the top of the SERP and answers the phone at 2 a.m. signs the case; everyone else gets the voicemail.
Arrests happen 24/7 and criminal leads convert to retainers faster than almost any practice area. We put your firm in front of “DUI lawyer near me” and “criminal defense attorney near me” the instant a defendant or family starts searching for help.
A single criminal matter is often retained on a $2,500–$25,000+ flat fee or retainer, and a serious felony far more. We optimize to cost-per-signed-case and return on ad spend — which is why $30–$150+ criminal CPCs can still be highly profitable when spend is controlled.
We bid on the searches people type at the moment of a charge — DUI/DWI, drug crime, assault, domestic violence, felony and expungement — organized into tight, single-theme ad groups with exact and phrase match so each charge type stays relevant and affordable.
Local Services Ads sit above everything for legal searches and charge per lead, not per click. We run your firm through license and background verification to earn the green Google Screened badge a defendant in crisis instinctively trusts, and manage the campaigns.
Expensive clicks demand ruthless filtering. We block “free lawyer,” public-defender, legal-aid, mugshot-lookup, news, and job searches so your budget only pays for defendants and families who could actually retain the firm — and Quality Score climbs as relevance rises.
Traffic without intake is a retainer that walked away. A 2 a.m. call answered live signs the case; a missed one goes to a competitor. We wire 24/7 call tracking, speed-to-lead, and after-hours answering into Clio, Filevine, Lawmatics, and CallRail.
Criminal-defense firms already trust Media Spearhead with their marketing — including Lacayo Law Firm and Rodrigo Flores Law. Featured with permission; results vary by market, charge type, and budget. Prior results do not guarantee a similar outcome.
CPC figures are illustrative market ranges for competitive U.S. metros and vary by location, keyword, and time. Retainer and flat-fee values are illustrative and depend on the charge and the facts of each matter. Prior results do not guarantee a similar outcome.
These are the high-intent queries a defendant or family actually types when they need counsel now. CPCs reflect the high end of competitive U.S. markets — DUI terms are among the priciest legal clicks anywhere, but every one is a potential four- or five-figure retainer.
| Keyword | Search intent | Competitive CPC (high end) |
|---|---|---|
| dui lawyer near me | Urgent | $60–$150 |
| dwi attorney | Urgent | $50–$120 |
| criminal defense attorney near me | Urgent | $40–$100 |
| drug crime lawyer | Service | $35–$80 |
| assault charge lawyer | Service | $30–$70 |
| domestic violence lawyer | Urgent | $35–$80 |
| felony defense attorney | Service | $35–$85 |
| federal criminal defense lawyer | Service | $45–$100 |
| bond hearing lawyer | Urgent | $25–$60 |
| expungement lawyer | Service | $15–$45 |
Illustrative CPC ranges for competitive U.S. metros; actual costs vary by market, match type, and Quality Score. We build your keyword plan to your specific charge types and location on a strategy call.
Local Services Ads sit at the very top of the SERP — above the paid search results — and you pay per lead, not per click. Earning the green Google Screened badge takes verification, and we handle all of it.
You are charged only for genuine leads — a call or message from a prospective client — not for every click. That aligns cost directly with case opportunities, and disputed or off-topic leads can be credited back.
For many criminal defense firms, LSAs deliver the lowest cost-per-signed-case of any channel: they combine top placement with the green trust badge that a defendant scanning results at 2 a.m. instinctively taps first.
To run LSAs, your firm and attorneys pass Google's advertiser verification — license checks and background checks — to earn the green “Google Screened” badge shown next to your listing.
We manage the entire verification workflow, keep your profile compliant with bar advertising rules, and optimize your placement, reviews, and lead responsiveness so you win the leads that matter.
At $30–$150+ a click, one unqualified search is real money burned. We exclude the queries that never become cases — free-lawyer and public-defender seekers, students, news readers, and record-lookup traffic — so your spend stays on defendants who could sign a retainer.
Just as important as the searches we buy are the ones we block. These negative keywords tell Google to never show your ad for them:
Criminal-defense advertising is scrutinized, and the outcome claims are tempting to make. We don’t — every campaign, ad, and landing page we build follows attorney-advertising rules so your firm is never exposed.
Unless your firm holds a recognized board certification, we use compliant language like “focuses on,” “concentrates in,” and “extensive experience in” — in ad copy, extensions, and landing pages alike.
We never promise a “case dismissed,” “charges dropped,” or any outcome, and we add the required “prior results do not guarantee a similar outcome” disclaimer wherever verdicts, dismissals, or case results appear.
Every claim is supportable. “Free consultation,” flat-fee terms, and testimonials are presented per your state's rules and ABA Model Rules 7.1–7.5, with the disclosures those rules require.
We run your firm through Local Services Ads verification — license and background checks — so you earn the badge and qualify for the highest-converting legal placements without stepping outside the rules.
We map your market, charge types, whether matters resolve by plea or go to trial, retainer and flat-fee values, and current cost-per-signed-case.
Conversion landing pages, tracking, Google Screened, and bar-compliant copy go live.
High-intent DUI and criminal Search plus pay-per-lead Local Services Ads capture cases now.
Speed-to-lead and after-hours intake turn the 2 a.m. call into a signed, retained client.
Transparent reporting on spend, leads, and cost-per-signed-case — no black boxes.
Management fees below; your ad budget is separate and set to your market, because DUI and criminal CPCs vary widely by metro. Month to month — you own everything.
Management fee is separate from your advertising budget. As your investment grows, your percentage drops. Month to month. You own your ad accounts, website, content, data, and call records.
A representative model, not a specific client or promise. Suppose competitive DUI clicks average $60 and a conversion-built landing page converts qualified leads at a 10% rate. Every 100 clicks (about $6,000 in spend) yields roughly ten qualified leads; even if only a fraction retain, a single criminal matter carried on a $2,500–$25,000+ flat fee or retainer can cover the program many times over. Local Services Ads, priced per lead, can push the cost-per-signed-case lower still. Real numbers vary by market, budget, charge type, and intake discipline. Prior results do not guarantee a similar outcome.
Most agencies report clicks and cost-per-lead. We report signed cases and cost-per-signed-case, and we feed real case value back into Google so the algorithm bids toward the clients who actually retain and pay.
Every dollar deployed against a specific keyword
CallRail ties each call & form to its exact search
Signed · qualified · unqualified · spam. Real names, not "conversions"
Fee value recorded per matter in WhatConverts
Offline conversion import teaches Google to bid toward retainers
Dynamic call tracking ties every phone call to the exact search, campaign, ad, and keyword that produced it, recorded and scored.
Calls and forms captured with the caller's real name and details, routed to your intake team in minutes, not an anonymous number on a dashboard.
Ad spend in, case value out, cost-per-signed-case: the only numbers that decide whether marketing works. No vanity metrics.
A 30-minute case-strategy call: your market, your CPCs, your retainer values, and exactly where the next signed cases come from. No obligation.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
