Data-driven PPC engineered for ROI, not vanity metrics, run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
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Maps, reviews & reputation. Bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles, just the channels that grow your business.
Personal injury is the single most expensive vertical in Google Ads — which is exactly why tight management wins. We run high-intent Search, Local Services Ads, and Google Screened, all managed to case value and cost-per-signed-case, and all built the way the bar requires.
An injured plaintiff searching “car accident lawyer near me” is worth a fortune to your firm — and every competitor knows it. That is why a click can cost more than dinner, and why disciplined, case-value-driven management is the only way this math works.
A single signed personal-injury case is often worth $15,000–$150,000+. We optimize to cost-per-signed-case and return on ad spend, not vanity clicks — which is why $50–$300+ CPCs can still be highly profitable when spend is controlled.
We bid on the searches injured people type at the moment they need counsel — “car accident lawyer,” “truck accident attorney,” “wrongful death lawyer” — organized into tight, single-theme ad groups with exact and phrase match for maximum relevance.
Local Services Ads sit above everything for legal searches and charge per lead, not per click. We run your firm through license and background verification to earn the green Google Screened badge and manage the campaigns.
Every case type — car, truck, motorcycle, slip and fall, med-mal, wrongful death — gets its own conversion-built landing page with a clear call and form, mobile-first, and compliant offers. No recycled templates.
Expensive clicks demand ruthless filtering. We block salary, jobs, DIY-claim, and free-legal-aid searches so your budget only pays for people who could become signed cases — and Quality Score climbs as relevance rises.
Traffic without intake is wasted retainer. Respond in five minutes and you are far more likely to sign the client. We wire call tracking, speed-to-lead, and 24/7 intake into Clio, Filevine, Lawmatics, and CallRail.
Injury firms already trust Media Spearhead with their marketing — including Mintz Law Firm, Rosenberg & Rodriguez, and Lacayo Law Firm. Featured with permission; results vary by market, practice area, and budget. Prior results do not guarantee a similar outcome.
CPC figures are illustrative market ranges for competitive U.S. metros and vary by location, keyword, and time. Case values are illustrative and depend on the facts of each matter. Prior results do not guarantee a similar outcome.
These are the high-intent queries injured people actually type when they need a lawyer now. CPCs reflect the high end of competitive U.S. markets — expensive, but every one is a potential five- or six-figure case.
| Keyword | Search intent | Competitive CPC (high end) |
|---|---|---|
| car accident lawyer near me | Urgent | $100–$300 |
| personal injury lawyer near me | Urgent | $150–$250 |
| truck accident attorney | Service | $145–$250 |
| wrongful death lawyer | Urgent | $160–$260 |
| motorcycle accident lawyer | Service | $120–$200 |
| medical malpractice lawyer | Service | $120–$220 |
| slip and fall lawyer | Service | $110–$180 |
| rideshare accident lawyer | Emerging | $100–$180 |
| dog bite attorney | Service | $90–$150 |
| mesothelioma lawyer | Ultra-premium | $1,000+ |
Illustrative CPC ranges for competitive U.S. metros; actual costs vary by market, match type, and Quality Score. We build your keyword plan to your specific practice areas and location on a strategy call.
Local Services Ads sit at the very top of the SERP — above the paid search results — and you pay per lead, not per click. Earning the green Google Screened badge takes verification, and we handle all of it.
You are charged only for genuine leads — a call or message from a prospective client — not for every click. That aligns cost directly with case opportunities, and disputed or off-topic leads can be credited back.
For many injury firms, LSAs deliver the lowest cost-per-signed-case of any channel because they combine top placement with the green trust badge that injured searchers gravitate toward.
To run LSAs, your firm and attorneys pass Google's advertiser verification — license checks and background checks — to earn the green “Google Screened” badge shown next to your listing.
We manage the entire verification workflow, keep your profile compliant with bar advertising rules, and optimize your placement, reviews, and lead responsiveness so you win the leads that matter.
At $50–$300+ a click, one unqualified search is real money burned. We exclude the queries that never become cases — job seekers, students, DIY claimants, and free-aid searches — so your spend stays on people who could sign a retainer.
Just as important as the searches we buy are the ones we block. These negative keywords tell Google to never show your ad for them:
Personal-injury advertising is scrutinized. Every campaign, ad, and landing page we build follows attorney-advertising rules so your firm is never exposed.
Unless your firm holds a recognized board certification, we use compliant language like “focuses on,” “concentrates in,” and “extensive experience in” — in ad copy, extensions, and landing pages alike.
We never promise outcomes or case values, and we add the required “prior results do not guarantee a similar outcome” disclaimer wherever settlements, verdicts, or results appear.
Every claim is supportable. “No fee unless we win,” contingency terms, and testimonials are presented per your state's rules and ABA Model Rules 7.1–7.5, with the disclosures those rules require.
We run your firm through Local Services Ads verification — license and background checks — so you earn the badge and qualify for the highest-converting legal placements without stepping outside the rules.
We map your market, case types, case value, and current cost-per-signed-case.
Conversion landing pages, tracking, Google Screened, and bar-compliant copy go live.
High-intent Search and pay-per-lead Local Services Ads capture cases now.
Speed-to-lead and 24/7 intake turn calls into signed, retained clients.
Transparent reporting on spend, leads, and cost-per-signed-case — no black boxes.
Management fees below; your ad budget is separate and set to your market, because PI CPCs vary widely by metro. Month to month — you own everything.
Management fee is separate from your advertising budget. As your investment grows, your percentage drops. Month to month. You own your ad accounts, website, content, data, and call records.
A representative model, not a specific client or promise. Suppose competitive clicks average $150 and a conversion-built landing page signs qualified leads at a 10% rate. Every 100 clicks (about $15,000 in spend) yields roughly ten qualified leads; even if only a fraction become signed cases, a single plaintiff matter worth $15,000–$150,000+ can cover the entire program many times over. Local Services Ads, priced per lead, can push the cost-per-signed-case lower still. Real numbers vary by market, budget, case type, and intake discipline. Prior results do not guarantee a similar outcome.
Most agencies report clicks and cost-per-lead. We report signed cases and cost-per-signed-case, and we feed real case value back into Google so the algorithm bids toward the clients who actually retain and pay.
Every dollar deployed against a specific keyword
CallRail ties each call & form to its exact search
Signed · qualified · unqualified · spam. Real names, not "conversions"
Fee value recorded per matter in WhatConverts
Offline conversion import teaches Google to bid toward retainers
Dynamic call tracking ties every phone call to the exact search, campaign, ad, and keyword that produced it, recorded and scored.
Calls and forms captured with the caller's real name and details, routed to your intake team in minutes, not an anonymous number on a dashboard.
Ad spend in, case value out, cost-per-signed-case: the only numbers that decide whether marketing works. No vanity metrics.
A 30-minute case-strategy call: your market, your CPCs, your case value, and exactly where the next signed cases come from. No obligation.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
