Data-driven PPC engineered for ROI, not vanity metrics, run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Get named by ChatGPT, Gemini & AI Overviews, in AI and SI
Maps, reviews & reputation. Bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles, just the channels that grow your business.
Competitive personal injury clicks run $150–$300+ in major metros — and a single signed case is worth $15,000 to $150,000+. That math forgives nothing: no wasted clicks, no slow intake, no generic campaigns. We run PI marketing the way the economics demand.
Personal injury is the single most expensive vertical in paid search — mass-tort and truck-accident terms can exceed $300 a click in Miami, Houston, or Atlanta. Most firms respond one of two ways: they either refuse to play (and concede every motor-vehicle case to the firms on TV), or they spend heavily with a generalist agency and discover that half the budget went to searchers looking for accident report copies, DIY claim advice, and jobs at law firms.
The firms that win treat PI acquisition as a signed-case production line: Local Services Ads capturing the pay-per-lead layer above everything, tightly-matched Search on case-type keywords, landing pages built for the 3-second credibility test, and intake that answers in minutes — because the caller shopping three firms signs with whoever answers first. Every stage is measured against one number: cost per signed case, weighed against the fee that case produces.
High-intent personal injury searches we target — and the budget-drainers we strike before they cost you a dollar.
| Search term | Est. CPC (competitive metros) | Intent |
|---|---|---|
| car accident lawyer near me | $220 | Signed-case intent |
| truck accident lawyer | $260 | Highest case value |
| personal injury lawyer | $190 | Head term |
| personal injury attorney near me | $200 | Signed-case intent |
| wrongful death attorney | $210 | High value, high empathy |
| motorcycle accident lawyer | $170 | Case-type |
| slip and fall lawyer | $120 | Case-type |
| accident lawyer free consultation | $150 | Ready to call |
Just as important as the searches we buy are the ones we block. These are negative keywords — searches we tell Google to never show your ad for — so job-seekers, students, and DIY researchers never spend a dollar of your budget:
Benchmark estimates for competitive metros; smaller markets run meaningfully lower. Illustrative math — prior results do not guarantee a similar outcome.
Most agencies report clicks and cost-per-lead. We report signed cases and cost-per-signed-case, and we feed real case value back into Google so the algorithm bids toward the clients who actually retain and pay.
Every dollar deployed against a specific keyword
CallRail ties each call & form to its exact search
Signed · qualified · unqualified · spam. Real names, not "conversions"
Fee value recorded per matter in WhatConverts
Offline conversion import teaches Google to bid toward retainers
Dynamic call tracking ties every phone call to the exact search, campaign, ad, and keyword that produced it, recorded and scored.
Calls and forms captured with the caller's real name and details, routed to your intake team in minutes, not an anonymous number on a dashboard.
Ad spend in, case value out, cost-per-signed-case: the only numbers that decide whether marketing works. No vanity metrics.
Google Screened LSAs sit above every ad and every organic result for PI searches, and you pay per lead — not per $220 click. We run license verification, optimize the profile for case-type coverage, and dispute unqualified leads monthly. In PI, LSAs are frequently the cheapest signed case in the account.
Exact and phrase match on case-type terms only — car, truck, motorcycle, wrongful death — each with its own ad group, its own landing page, and its own negative list. No broad match at $200 a click. Call-only campaigns run evenings and weekends when injured people actually search.
PI clients interview three firms from their hospital bed. Landing pages carry case results (with the required disclaimers), attorney faces, settlement process explained in plain English, and a form short enough to complete with one thumb.
Respond within five minutes and you are up to 21x more likely to convert the lead. We wire call tracking, missed-call text-back, and after-hours answering — because the marketing budget is only as good as the firm that picks up the phone.
Not clicks, not calls — signed retainers. Case value imported back into Google Ads so the algorithm learns which keywords produce fees, not just forms.
Verification handled, profile optimized by case type, junk leads disputed monthly. The pay-per-lead layer most PI firms leave to chance.
No outcome guarantees, required prior-results disclaimers, truthful case results only. Your ads never expose the firm.
Five-minute response makes you 21x more likely to sign. Call tracking, text-back, and 24/7 answering wired into every campaign.
Truck, motorcycle, wrongful death, and premises each get dedicated campaigns — because a $260 truck click deserves its own landing page.
Your ad account, your data, your landing pages, your call records. We keep firms by performance — not by contract.
No 'we win or it's free' claims in ads unless your fee agreement genuinely provides it and your state bar permits the phrasing. We write demand generation that survives bar review.
Where your state allows past settlements in advertising, they run with 'prior results do not guarantee a similar outcome' displayed conspicuously — sized and placed per your state's rules.
Unless you hold board certification in civil trial law, we use compliant language: 'focuses on,' 'concentrates in,' 'extensive experience in.'
No targeting tactics that cross into prohibited direct solicitation of accident victims. Demand capture, not ambulance chasing — the line matters and we know where it is.
Management fees below; your ad budget is separate and set to your market. Month to month — you own everything.
Management fee is separate from your advertising budget. As your investment grows, your percentage drops. Month to month. You own your ad accounts, website, content, data, and call records.
A 30-minute case-strategy call: your market, your numbers, and exactly where the next signed personal injury cases come from. No obligation.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
