Data-driven PPC engineered for ROI, not vanity metrics — run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Maps, reviews & reputation — bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles — just the three channels that grow your business.
Three tiers. Clear deliverables. Real cost-per-lead reporting. From $600/mo on the entry tier to $3,000/mo on Scale - no hidden fees, no setup gotchas, no 12-month contracts. Built for HVAC, plumbing, dental, roofing, and other local service businesses.
Pick the package that matches your ad-spend tier and lead-volume targets. Move up or down at any time with 30 days' notice.
Single-platform paid social. For service businesses that need paid social set up correctly and running, without the full creative production load.
The most common engagement tier. Facebook + Instagram, full retargeting architecture, organic posting, and 4-6 creatives per month. Where most accounts settle.
Multi-platform, custom creative production, weekly optimization, and weekly offline conversion uploads. For accounts spending $10K+/mo on Meta ads.
These eight deliverables are baseline on every package. Higher tiers add more creatives, more platforms, and more frequent optimization.
Server-side conversion tracking installed correctly on day one. The foundation of every paid social engagement - skipped or misconfigured by most "social agencies".
Meta lead forms designed per service line, wired to your CRM (or webhook to email + Slack if you do not run a CRM yet). Leads land in your system within seconds.
Website visitors, video viewers, lead-form openers, page engagers. Higher tiers add CRM lookalikes and longer audience windows.
Job-site photos, team videos, before/after shots, and copy. Starter gets 2 per month; Growth gets 4-6; Scale gets 12+.
Every campaign launches with 2-3 creative variations and 2 audience segments. Losers killed every 14 days. Winners scaled.
Cost-per-lead, total tracked leads, top-performing creatives, and next-month recommendations. Plain English, no agency jargon.
Ask anything during the engagement. Same-day response on business days. Growth and Scale tiers get bi-weekly and weekly calls respectively.
Every Meta asset - Business Manager, pages, ad account, pixel, custom audiences - is owned by your business. We are a managed user.
The reason "social media" so often fails for service businesses is not the platform - it is the work that does not get done. Here is what we do differently.
Most service businesses we onboard have a half-installed Meta pixel and zero CAPI (Conversion API) setup. Browser-only pixels lose 30-50% of conversion data to ad blockers and iOS privacy restrictions. We fix this on day one - server-side tracking restores the data Meta needs to optimize against.
Every lead from Meta gets pushed into your CRM with a source tag. Every closed job gets uploaded back to Meta weekly as an offline conversion. That feedback loop is what teaches the algorithm which lead types actually become customers - and is the difference between a $40 CPL and an $18 CPL over 90 days.
The cleanest, most-produced agency ad gets beaten by an iPhone-shot job-site video every single time. We use your team's real photos, real installs, real before/afters. Authenticity is the unfair advantage local service businesses have over national competitors - and we lean on it hard.
For the writing side, our AI team built a free prompt generator for ChatGPT, Claude, and Gemini that writes review replies, lead follow-ups, and social posts your front desk can use today.
The buyer who visited your site yesterday is 5-10x more likely to convert than a cold audience. Most social services run cold-only campaigns because cold-audience scale looks good in reports. We build the full retargeting stack first, and use cold spend to feed it - the inverse of what most agencies do.
The specific differences between the three packaged tiers.
| Starter ($600/mo) | Growth ($1,500/mo) | Scale ($3,000/mo) | |
|---|---|---|---|
| Recommended ad spend | $1,500-$3,000/mo | $3,000-$10,000/mo | $10,000-$50,000+/mo |
| Platforms covered | 1 platform (Facebook or Instagram) | Facebook + Instagram | Meta + TikTok or YouTube |
| Custom creatives per month | 2 | 4-6 | 12+ |
| Organic posts per platform | 4/mo | 8/mo | 12/mo |
| Pixel + CAPI setup | Yes | Yes + offline conversions | Yes + weekly upload cadence |
| CRM integration | Webhook or email | Full CRM integration | Custom revenue attribution |
| Optimization cadence | Bi-weekly | Bi-weekly call + daily monitoring | Weekly call + daily monitoring |
| On-site shoot days | None | As needed (added cost) | Included quarterly |
| Dedicated strategist | No - team pool | Account lead assigned | Dedicated strategist |
| Contract | Month-to-month | Month-to-month | Month-to-month |
Composite of typical HVAC engagements on the Growth tier at $5K/mo ad spend. Not a single named client.
Starting state. The contractor had been on the Starter tier with a different agency for 8 months. Two boosted-post campaigns running. No pixel installed correctly. No CRM integration. Reports showed reach numbers but no leads. Owner estimated maybe 5-8 jobs per month came from Facebook - but had no way to verify.
What changed at the Growth tier. Reinstalled Meta pixel with server-side CAPI. Integrated lead forms directly into Service Titan. Built four retargeting audiences. Shot 18 creative assets across two on-site shoot days. Launched five concurrent campaigns: maintenance plan signup (lead form), water heater financing (lead form), AC tune-up seasonal (lead form), tech-of-the-month brand awareness, and full retargeting funnel. Started uploading closed-job data back to Meta as offline conversions in week 6.
Why it worked. The Starter tier was the right starting point - it got the tracking installed and lead-form campaigns running. Moving up to Growth unlocked the four pieces that produced the lift: CRM integration, dual-platform reach, retargeting audience stack, and four custom creatives per month. Offline conversion uploads compounded the gains starting in month 2.
Practical questions about packages, billing, and what you actually get.
Explore more from Media Spearhead — our full services index, social media marketing agency overview, Google Ads management, web design, or our Jacksonville FL home base.
If you are not sure which package is the right fit, the fastest path is a 15-minute call - we will look at your current Meta setup, your ad spend, and your CRM, and tell you which tier (or neither) makes the math work.
Call us direct · (904) 341-5986Matched ad credit for new Google Ads accounts through our Premier Partner program.