Data-driven PPC engineered for ROI, not vanity metrics — run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Maps, reviews & reputation — bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles — just the three channels that grow your business.
For HVAC, plumbing, dental, roofing, and other local service businesses. We run Meta lead forms, retargeting, and paid amplification - tracked to phone calls and form fills. Not influencer marketing. Not engagement theater.
Most social agencies sell follower growth and "engagement". For a service business, neither pays a single invoice. Here is what actually moves the needle.
Meta pixel installed, conversion events defined, lead forms wired to your CRM. Every dollar of ad spend has to come back as a tracked phone call, form submission, or booked job. If we cannot tie it to a lead, we do not call it a result.
The buyer who visited your service page yesterday and did not call is 5-10x more likely to convert than a cold audience. We build retargeting from website visitors, CRM lists, lead-form openers, and video viewers - the work most "social agencies" never set up.
For HVAC, plumbing, dental, home services, financing-driven offers, and seasonal pushes, Meta lead forms collect the contact info on-platform and ship it to your CRM in seconds. Higher conversion rate than landing page traffic for low-friction offers.
The photo of your tech on a real install, shot on an iPhone, outperforms a $5,000 produced ad every time for service businesses. We use what you already have - and shoot more on every site visit. Authenticity sells.
The best organic post you ran last month got 60 views and 3 likes. With $50 in amplification it could have hit 4,000 of your service area's most likely buyers. We identify your top-performing organic content and put paid dollars behind it.
Meta Business Manager, Facebook page, Instagram account, ad account, pixel, custom audiences, lookalike audiences. All in your name. We are managed users. If you leave, you walk out with every audience and every record.
For a local service business, the math only works on certain platforms. Here is where we focus and why.
The primary paid channel for local service businesses. Audience targeting is mature, lead-form infrastructure is best-in-class, and the demographic skew matches who buys HVAC, plumbing, and home services.
Owned by Meta - same ad infrastructure as Facebook. Story ads, Reels ads, and feed ads all run from the same Business Manager. For visual verticals (dental, medspa, home renovation) Instagram often outperforms Facebook.
Works for some service verticals - medspa, dental aesthetics, beauty, home renovation - and not for others. We assess on a case-by-case basis based on audience demographics and creative capacity.
For B2B service businesses targeting other businesses (commercial HVAC, B2B legal, B2B IT services) LinkedIn lead forms can be strong. For consumer-facing service businesses, the CPCs do not justify the channel.
Skippable in-stream and Demand Gen formats. For service businesses with built-out video assets, YouTube delivers awareness at lower CPMs than Meta and feeds your retargeting pool.
The thing nobody else does - we tie Meta leads back to closed jobs in your CRM, segment by source, and feed that data back into Meta's algorithm via offline conversion uploads. Better targeting over time, lower cost-per-lead.
Eight things that happen every month on every account. The work, not the buzzwords.
Server-side conversion tracking installed correctly on day one. Without this, every other Meta optimization is half-blind. We do not skip this step.
Meta lead forms designed per service line, wired into your CRM (Service Titan, HubSpot, ActiveCampaign, custom). Leads land in your system within seconds, sales team gets notified immediately.
Website visitors, video viewers, lead-form openers, CRM lookalikes, page engagers - we build the full audience stack and run sequenced campaigns to each.
4-12 fresh ad creatives per month per platform. Job-site photos, before/after shots, team videos, owner walk-throughs. We script, edit, and traffic. No stock photos.
8-12 organic posts per platform per month. Mix of educational, behind-the-scenes, customer testimonials, and seasonal. Keeps the page looking active for retargeting visitors.
Every campaign runs 3-5 creative variations against 2-3 audience segments. Losers killed every 14 days. Winners scaled. This is where most accounts double their ROAS month-over-month.
Closed jobs from your CRM uploaded back to Meta weekly. Algorithm gets smarter about which lead types convert to revenue. Cost-per-customer drops over 60-90 days.
Cost-per-lead, cost-per-customer (where data exists), ROAS by campaign, top-performing creative, and next month's recommendations. Plain English, no agency-speak.
Every option has a use case. Here is how to choose.
| Media Spearhead | Big National Agencies | Cheap Social Shops | DIY In-House | |
|---|---|---|---|---|
| Monthly cost | $600-$5,000/mo | $3K-$15K/mo | $300-$800/mo | Staff $5K+/mo |
| Primary metric | Tracked leads + cost-per-lead | Mixed | Likes, follower growth | Depends on the staffer |
| Meta pixel + CAPI | Server-side, day one | Usually yes | Rarely set up correctly | 50/50 odds |
| Lead-form + CRM integration | Wired to CRM directly | Sometimes | No - manual export | Depends |
| Retargeting architecture | Full stack, sequenced | Basic | None | Rarely built |
| Offline conversion uploads | Weekly to Meta | Rarely | No | Almost never |
| Creative production | 4-12/mo, job-site authentic | Studio creative | Stock photos | Your phone camera |
| Service-business focus | 100% local service vertical | Generalists | Whoever pays | You know your business |
Composite of typical plumbing engagements at the $1,500/mo management + $3,000/mo ad spend tier. Not a single named client.
Starting state. The plumber had a Facebook page with 800 followers and an Instagram with 240. Previous "social media agency" was posting 4 generic stock-photo posts a week and running $500/mo in boosted-post spend with no pixel installed. Reports showed "reach" and "engagement". Zero leads attributed to social. Owner had no idea if any work came from Facebook.
What we changed in 30 days. Installed Meta pixel + CAPI server-side. Wired lead forms to the CRM. Built four retargeting audiences (site visitors 30/60/90 days, lead-form openers). Shot 12 job-site videos with the team on the next two service days. Launched three campaigns: emergency drain (lead form), water heater financing (lead form), maintenance plan upsell (retargeting only). Cut the boosted-post budget by 80% and reallocated to lead-form campaigns.
Why it worked. The pixel + lead-form + CRM loop was the unlock. Before, "social media" was a black box - the owner could not tell whether the $500/mo spend was producing anything. Once leads were tracked end-to-end, the algorithm could optimize against real business outcomes and the cost-per-lead dropped fast. The retargeting audiences became the highest-ROI segment within 60 days.
The first 90 days follow a standard sequence. Skipping any step costs you money later.
Week 1. We audit your existing Meta pixel, page-level events, CAPI setup, and CRM integration. Whatever is broken or missing gets fixed before any ad runs.
Week 1-2. We build the audience stack - retargeting tiers, CRM lookalikes, interest-based cold audiences, and exclusions for existing customers.
Week 2-3. We shoot or source 12-20 creative assets - job-site photos, team videos, before/after, customer testimonials. Authentic beats produced.
Week 3-4. Lead-form campaigns launch first (faster feedback loop). Retargeting layered on once we have visitor pools. Cold prospecting starts last.
Days 14-45. Meta's algorithm needs ~50 conversion events per ad set. We feed it data, watch which audience-creative pairs convert, kill the losers, scale the winners.
Day 60+. Once cost-per-lead stabilizes we begin scaling budget and uploading closed-job data back to Meta weekly so the algorithm optimizes against revenue, not just leads.
Owner-level questions about paid social, not marketing-speak.
Explore more from Media Spearhead — our full services index, social media marketing service, Google Ads management, web design, or our Jacksonville FL home base.
Free 24-hour audit of your existing Meta and Instagram setup. We will check your pixel, your CAPI, your existing campaigns, and tell you in plain English whether paid social is the right next dollar - or whether your budget belongs on Google Ads first. No pitch, no contract.
Call us direct · (904) 341-5986Matched ad credit for new Google Ads accounts through our Premier Partner program.