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Build clean, Google-ready JSON-LD structured data for LocalBusiness, FAQ, Service, Article, Organization, and Breadcrumb — right in your browser. Fill in the fields, watch the code update live, copy the finished <script> block, and paste it into your site. No login, no libraries, no backend.
{}<script type="application/ld+json"> wrapper — paste it into your page's <head> or before </body>. Always validate with Google's Rich Results Test.Schema markup is how you speak to search engines in their own language. It doesn't change what visitors see — it changes how Google understands and displays your page.
Valid schema makes your listings eligible for star ratings, FAQ drop-downs, breadcrumbs, sitelinks, and business info panels — the enhanced results that take up more space and earn more clicks than a plain blue link.
Structured data tells Google exactly what an entity is — a business, a service, an article, an FAQ. That clarity feeds Knowledge Panels, voice answers, and increasingly the AI overviews that now sit above organic results.
LocalBusiness schema hands Google your name, address, phone, hours, and geo-coordinates in a format it trusts — reinforcing your Google Business Profile and helping you show up in the local map pack.
Schema markup (also called structured data) is a standardized vocabulary — maintained at schema.org — that lets you label the content on a page so search engines can read it unambiguously. Instead of hoping Google infers that "(904) 341-5986" is a phone number or that a block of text is a customer question, you explicitly tag it. That labeling is what unlocks rich results: the star ratings, FAQ accordions, breadcrumb trails, event dates, and business panels that make a listing stand out in the search results.
There are three ways to add structured data — JSON-LD, Microdata, and RDFa. Microdata and RDFa weave attributes directly into your HTML tags, which is fragile and hard to maintain: change your layout and you risk breaking the markup. JSON-LD (JavaScript Object Notation for Linked Data) keeps everything in a single self-contained <script> block that sits in your page separate from the visible HTML. Google explicitly recommends JSON-LD because it's cleaner, easier to generate and debug, and can be injected without touching your template. Every output this generator produces is JSON-LD — copy the block, paste it into your <head>, and you're done.
You don't need to mark up everything. For a typical service business or local company, a handful of types deliver almost all the value:
sameAs), which help Google build a Knowledge Panel and connect your entity across the web.Adding schema is straightforward: generate the JSON-LD, wrap it in a <script type="application/ld+json"> tag (this tool does that for you when you copy), and place it in your page. You can put one script per type, or combine several using an @graph array. After you publish, run the page through Google's Rich Results Test and the Schema.org Validator to confirm it parses cleanly and is eligible for rich results.
A few rules keep you safe: only mark up content that's actually visible on the page — inventing reviews or FAQs that don't exist is a guideline violation that can earn a manual penalty. Keep your markup accurate and in sync with the page, use the most specific type available (for example Plumber or Dentist instead of the generic LocalBusiness when it fits), and remember that valid schema makes you eligible for rich results but never guarantees them — Google decides when to show enhanced listings. Done right, structured data is one of the highest-leverage, lowest-risk technical SEO wins available to a local business.
Six of the most useful structured-data types for local and service businesses — each produces valid, copy-ready JSON-LD above.
| Schema type | What it's for | Rich result |
|---|---|---|
| 📍 LocalBusiness | Business name, address, phone, hours, geo | Business panel / local pack |
| ❓ FAQPage | Question & answer content on a page | Expandable FAQ in SERP |
| 🛠️ Service | A service, its provider & area served | Service context / eligibility |
| 📰 Article | Blog posts, news, guides | Article / Top Stories |
| 🏢 Organization | Brand identity, logo, social profiles | Knowledge Panel signals |
| 🧭 Breadcrumb | Navigational trail / site hierarchy | Breadcrumbs under title |
<script> block. This one runs entirely in your browser and supports six of the most useful schema types.<script> block, so it never interferes with your layout. Google recommends JSON-LD, and it's the only format this generator produces.<script type="application/ld+json"> block into the page it describes — either inside the <head> section or just before the closing </body> tag. Each page should carry the schema for its own content. On WordPress you can add it via your theme, a code-snippet plugin, or an SEO plugin's schema field.Copy-paste tools are great for a page or two. When you want structured data, technical SEO, and rich results dialed in sitewide — and driving real leads — that's what we do. We're a Google Premier Partner, and the first conversation is free.
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