Data-driven PPC engineered for ROI, not vanity metrics, run by a Google Premier Partner team.
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Maps, reviews & reputation. Bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles, just the channels that grow your business.
Family law firm was targeting generic legal keywords attracting tire-kickers, bargain hunters, and non-serious cases. Only 12% of leads converted to actual retained cases. Cost per case was $1,170 ($140 CPL ÷ 0.12 conversion).
Built 5 campaigns: Divorce (70% of volume), Custody (20%), Child Support (5%), Alimony (3%), Mediation (2%). Each campaign targeted high-intent modifiers. Example: Divorce campaign targeted "contested divorce lawyer Florida," "uncontested divorce," "divorce attorney experienced," NOT generic "divorce lawyer." Added 180+ negative keywords filtering unqualified terms. Quality Score improved 4.1 → 6.8. Leads: 28, CPL: $98. Case conversions: 4 (14.3%).
Built 5 unique landing pages per case type. Each featured: real client testimonials for that case type, attorney bio highlighting relevant expertise, FAQ addressing case-specific concerns. Added lead qualification form asking key discovery questions ("Is this contested or uncontested?", "Do children involved?", "How urgent?"). Form answers auto-populated CRM — firm could immediately assess lead quality. Leads: 35, CPL: $84. Case conversion: 7 (20%). Quality Score: 7.4.
By Month 3-4: Target CPA activated, Quality Scores climbed to 8.2+, CTRs exceeded 7.5%. Added seasonal campaigns ("End-of-year divorce planning," "custody arrangement updates before school"). Month 6 baseline: 52 qualified leads per month at $72 CPL (down from $140). Conversion rate stabilized at 67% (up from 12%). Cases from ads generated $2,184 average fee per case (across all case types). Monthly case revenue: $3,612 on $3,744 ad spend = 96% revenue to ad spend ratio. ROI = 5.8x.
Family Law Protection went from chasing low-intent tire-kickers to attracting serious clients ready to retain counsel. We can do the same for your practice.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
