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Google Ads Keyword Guides · 2026

Best Google Ads keywords, by industry

In-depth keyword guides for local service businesses — the exact keywords that book jobs, grouped by buyer intent, with real 2026 cost-per-click ranges, search volume, match types, and the negative keywords that protect your budget. Pick your trade below, or check any keyword's CPC instantly.

🔧

HVAC Keywords

AC repair, install, and emergency keywords that book service calls — by intent, with negatives.

60+ keywords$11–$40 CPC
🚰

Plumbing Keywords

Emergency, repair, repipe, and water-heater keywords for plumbers — full list with CPCs.

60+ keywords$11–$34 CPC
🏠

Roofing Keywords

Storm, repair, replacement, and insurance-claim roofing keywords with high-end CPC ranges.

60+ keywords$15–$60 CPC
🚪

Garage Door Keywords

Repair, spring, opener, and custom-door keywords — including commercial-intent terms.

55+ keywords$45–$60 CPC
🐶

Dog Grooming Keywords

Near-me, mobile, and breed-specific grooming keywords for a high-volume, low-CPC trade.

55+ keywords$2–$9 CPC
🚗

Auto Repair Keywords

Near-me, service, high-ticket, and make-specific auto repair keywords with CPC ranges.

60+ keywords$4–$16 CPC
🦝

Wildlife Removal Keywords

Emergency, species-specific, and exclusion keywords that book same-day inspections.

45+ keywords$8–$28 CPC
🧤

Biohazard Cleanup Keywords

Crime scene, trauma, and unattended death terms — high CPC, low competition.

45+ keywords$15–$40 CPC
🌀

Roof Tarping Keywords

Storm-response and insurance-claim roofing keywords with emergency CPCs.

45+ keywords$12–$45 CPC
🏊

Pool Leak Detection Keywords

Detection, repair, and cost keywords with some of the cheapest leads on this list.

45+ keywords$8–$30 CPC
🚽

Septic Services Keywords

Emergency backup, pumping, and install keywords for a low-competition trade.

45+ keywords$8–$28 CPC
🪟

Board-Up Services Keywords

Emergency board-up and glass keywords that win the hour after the damage.

45+ keywords$8–$25 CPC
🧊

Appliance Repair Keywords

Same-day, symptom-level, and brand keywords for a high-competition trade.

45+ keywords$7–$24 CPC
🛏️

Bed Bug Treatment Keywords

Exterminator, heat-treatment, and inspection keywords that convert same-day.

45+ keywords$12–$40 CPC
🏚️

Crawl Space Keywords

Encapsulation, moisture, and repair keywords for $5k–$15k jobs.

45+ keywords$15–$45 CPC
☢️

Radon & Asbestos Keywords

Testing, mitigation, and abatement keywords driven by closing deadlines.

45+ keywords$10–$35 CPC
🛞

Mobile Tire Repair Keywords

Roadside and 24-hour keywords — cheapest clicks, highest conversion.

45+ keywords$3–$12 CPC
🏠

Hoarding Cleanout Keywords

Hoarder house, estate, and eviction cleanout keywords with discreet messaging.

45+ keywords$8–$28 CPC

Generator Repair Keywords

Outage-day emergency, Generac, and install keywords built for storm season.

45+ keywords$10–$40 CPC
🚰

Sewer & Drain Keywords

Emergency backup, camera inspection, and trenchless repair keywords.

45+ keywords$10–$40 CPC
⚖️

Personal Injury Keywords

Car accident, truck, and slip-and-fall terms — the highest CPCs in Google Ads.

45+ keywords$80–$160 CPC
🛡️

Criminal Defense Keywords

DUI, drug, and domestic-violence keywords that convert within hours of an arrest.

45+ keywords$70–$150 CPC
👨‍👩‍👧

Family Law Keywords

Divorce, custody, and adoption keywords for high-retainer family cases.

45+ keywords$50–$120 CPC
🗽

Immigration Lawyer Keywords

Visa, green-card, and deportation-defense keywords with steady year-round volume.

45+ keywords$12–$40 CPC
📉

Bankruptcy Lawyer Keywords

Chapter 7 and Chapter 13 keywords — cheap clicks for high-intent filers.

45+ keywords$6–$16 CPC
🦷

Dentist Keywords

Emergency, implant, and near-me dental keywords that book new patients.

45+ keywords$12–$38 CPC
🦴

Chiropractor Keywords

Car-accident, adjustment, and near-me keywords for recurring-visit practices.

45+ keywords$9–$22 CPC
💉

Med Spa Keywords

Botox, filler, and laser keywords — cheap clicks, high lifetime value.

45+ keywords$6–$15 CPC
🐾

Veterinarian Keywords

Emergency vet, vaccine, and near-me keywords for pet owners ready to book.

45+ keywords$6–$18 CPC
📋

Insurance Keywords

Auto, home, and life quote keywords — competitive but high-value policies.

45+ keywords$12–$28 CPC
🏡

Real Estate Keywords

Buyer, seller, and cash-offer keywords for agents and investors.

45+ keywords$6–$15 CPC
🧾

Accountant Keywords

Tax prep, bookkeeping, and CPA keywords that spike every filing season.

45+ keywords$9–$22 CPC

Electrical Keywords

Emergency electrician, panel upgrade, and EV charger keywords by intent tier.

45+ keywords$18–$40 CPC
🏗️

General Contractor Keywords

Remodeling, addition, and new-build keywords for five-figure projects.

45+ keywords$20–$40 CPC
🖌️

Painting Keywords

Interior, exterior, and cabinet painting keywords with fast quote turnaround.

45+ keywords$14–$28 CPC
💧

Water Damage Restoration Keywords

Emergency extraction and insurance-claim keywords — top-tier restoration CPCs.

50+ keywords$80–$120 CPC
☀️

Solar Keywords

Panel install, cost, and financing keywords for high-ticket solar jobs.

45+ keywords$30–$42 CPC
🪟

Window & Door Keywords

Replacement, install, and energy-efficiency keywords for window companies.

50+ keywords$34–$45 CPC
🪵

Flooring Keywords

Hardwood, LVP, and install keywords for mid-ticket flooring projects.

45+ keywords$32–$42 CPC
🐜

Pest Control Keywords

Exterminator, termite, and quarterly-plan keywords that recur month after month.

45+ keywords$15–$22 CPC
🧼

Cleaning Services Keywords

House cleaning, maid, and deep-clean keywords with recurring-revenue value.

45+ keywords$20–$28 CPC
🌿

Landscaping Keywords

Lawn care, hardscape, and design keywords for seasonal and recurring work.

45+ keywords$9–$14 CPC
🏊

Pool Service Keywords

Pool cleaning, repair, and remodel keywords for weekly-service contracts.

45+ keywords$14–$20 CPC
🚛

Junk Removal Keywords

Same-day pickup, hoarding, and dumpster-alternative keywords that book fast.

45+ keywords$16–$22 CPC
📦

Moving Company Keywords

Local, long-distance, and last-minute mover keywords by move type.

45+ keywords$10–$15 CPC
🔑

Locksmith Keywords

Lockout, rekey, and car-key keywords — urgent, cheap, and high-conversion.

50+ keywords$8–$10 CPC
🚧

Fence Keywords

Fence install, repair, and material keywords for backyard projects.

45+ keywords$9–$13 CPC
🪝

Towing Keywords

Tow truck near me, 24-hour, and roadside keywords that make the phone ring.

45+ keywords$17–$22 CPC
🚙

Auto Body Keywords

Collision repair, dent, and paint keywords driven by insurance claims.

50+ keywords$13–$16 CPC

Auto Detailing Keywords

Detail, ceramic coating, and PPF keywords for repeat local customers.

45+ keywords$7–$11 CPC

Don't see your industry?

Our interactive tool covers 60+ industries with live CPC data, and the CPC checker prices any keyword you type. New industry guides are added regularly.

Browse 60+ industries → Check any keyword's CPC

How to use these keyword guides

Each guide groups keywords by buyer intent so you bid what they're worth: emergency and install terms convert hottest and cost the most; maintenance and brand terms are cheaper. Start with the high-intent tier, add the negative keywords from day one, and check exact costs for your market with the CPC checker before you set bids.

What are the best Google Ads keywords for my industry?
The best keywords combine a service and an intent signal — "emergency ac repair," "roof replacement near me," "dog grooming near me." High commercial intent ("near me," "emergency," "cost," "hire") converts best. Each guide above lists the specific high-intent keywords for that trade, grouped into tiers, plus the negatives to block wasted spend. For a vertical not listed, use our keywords by industry tool.
How accurate are the CPC ranges?
They're US benchmark ranges from real Google Ads accounts managed by our Premier Partner team. Actual CPC depends on your location, Quality Score, and live competition. To price a specific keyword in your market, use the free CPC checker.
Why do negative keywords matter so much?
Negative keywords block the searches that drain budgets — DIY researchers, job seekers, parts shoppers, and tutorial hunters. For most local service trades they protect 18–32% of spend. Every guide includes a starter negative-keyword set; a mature account runs 150+.

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