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Family-owned pest control company with strong service quality but zero online presence. Competitors dominated local search, Google Pack wasn't ranking Solar Pest, and seasonal campaigns were running without strategy.
By combining Google Ads precision with SEO authority and GBP dominance, Solar Pest captured leadership across 3 major Florida markets.
Completed comprehensive GBP audit: photos outdated, description generic, no service highlights. Rebuilt GBP with service area mapping (Tampa, St. Pete, Clearwater with 12-mile radius targeting), high-quality team photos, and seasonal service callouts (spring mosquito season, summer rodent control, termite prevention). Launched automated review request system via SMS and email to past customers who completed service 3-7 days prior (optimal timing for feedback). By Month 1 end: 24 new reviews collected (+133%), ratings climbed to 4.2 from 3.8.
Launched 3 geo-targeted campaigns: (1) Tampa Metro, (2) St. Petersburg/Pinellas County, (3) Clearwater. Each campaign targeted local keywords: "pest control Tampa," "termite treatment St. Pete," "emergency rodent control Clearwater." Added seasonal keyword layers: spring campaigns emphasizing mosquito/wasp treatments, summer focusing on rodent/termite prevention. Built 3 city-specific landing pages with local testimonials and service details. Initial lead volume: 28 leads in Month 2. Call tracking showed 89% of leads were from Tampa (highest population density).
Optimized ad copy aggressively. Winning RSA headlines: "Licensed Pest Control Tampa" + "Emergency Same-Day Service" + "Free Annual Inspection." CTR climbed to 6.8%. Quality Scores improved from 4.1 to 7.4 average. GBP review count reached 68 (from 18 baseline). As reviews grew + GBP signals strengthened, Google's local algorithm elevated Solar Pest: achieved Local Pack #1 for "pest control Tampa," #1 for "termites St. Pete," #2 for "rodent control Clearwater." Leads jumped to 52 in Month 3.
SEO efforts bore fruit: published 12 pest control blog posts (termite identification, DIY prevention myths, seasonal preparation). Built service area pages for each neighborhood in the 3 cities. Organic search traffic increased 340% as pages moved into top 3 for mid-funnel keywords ("how to identify termites," "rodent prevention tips"). When searchers saw Solar Pest's Ads + Local Pack + Organic results for the same query (paid/organic dominance), conversion lifted. Lead volume hit 64 by Month 4 — but cost per lead dropped to $34 due to Quality Score improvements + organic traffic diversification.
May-June is peak pest season in Florida. GBP had now accumulated 128 5-star reviews (4.8-star average). Scaled ad budgets 55% across all 3 markets, concentrated additional spend on high-performing keywords (emergency services, termite treatments). Impression share hit 78% for core terms. Review velocity remained high (15-18 new reviews weekly). Call volume peaked at 94 leads in Month 5. Cost per lead stabilized at $28 — industry-leading for pest control. Repeat service callbacks were 42% of new lead pipeline (service quality driving return business).
By Month 6, Solar Pest was the most visible pest control company across Tampa, St. Pete, and Clearwater. GBP review count: 160 reviews at 4.8-star rating (vs 18 at 3.8 baseline). Local Pack #1 rankings: all 3 cities on all core keywords. Google Ads volume: consistent 82 leads/month at $28 CPL. Organic search traffic contributed an additional 35+ leads monthly (not tracked in Ads but captured via organic). Total monthly leads: 117. ROI across Ads + Organic: 890% (every $1 spent drove $8.90 in service revenue). Built automated monthly reporting dashboard, seasonal bidding rules, and review request automation to sustain dominance long-term.
Solar Pest transformed from invisible to dominant through integrated Google Ads, Local Pack optimization, and reputation building. 3 cities. Total market control. Pure digital leverage.
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly Leads from Ads | 0 | 82 | New channel |
| Monthly Leads from Organic | ~5 (untracked) | 35+ | +600% |
| Cost Per Lead (Ads) | N/A | $28 | Industry leading |
| Total ROI (Ads + Organic) | ~100% (organic only) | 890% | +790% |
| Google Reviews Count | 18 | 160 | +888% |
| Review Rating | 3.8 stars | 4.8 stars | +26% |
| Local Pack Rankings | Not present | #1 in all 3 cities | Total dominance |
| Organic Search Traffic | ~200 monthly | 1,240 monthly | +520% |
| Repeat Service Rate | ~28% | 42% | +50% |
| Average Service Ticket | $420 | $485 (seasonal surge) | +15% |
Tampa, St. Petersburg, and Clearwater each had unique competitive landscapes. We dominated all three through localized Google Ads + unified reputation building.
Solar Pest went from invisible to market leader in 6 months using Google Ads, Local Pack optimization, and reputation building. We can do the same for your business.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
