Data-driven PPC engineered for ROI, not vanity metrics, run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Get named by ChatGPT, Gemini & AI Overviews, in AI and SI
Maps, reviews & reputation. Bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles, just the channels that grow your business.
Someone's prescription expires, their kid squints at the board, or their eyes burn through allergy season — and they search 'eye exam near me.' We put your practice at the top of that search and build the specialty-service funnels (dry eye, myopia control, specialty lenses) that chain opticals can't touch.
Online optical retail squeezing margins, chain competition on every corner, and high-margin specialty services nobody searches for by name.
Patients take their prescription and buy online. Practices that market the exam as the commodity lose the optical capture that pays the rent — the funnel has to sell the full experience.
America's Best, LensCrafters, and Warby Parker bid and rank everywhere. Independents win on specialty services, insurance-fit clarity, and local review depth — not head-term spend.
Dry eye treatment, myopia management, scleral lenses — the services with the best margins have patient demand but almost no local marketing. The first practice to own them locally owns them, period.
Lapsed patients are the cheapest exam slots available. Most practices have years of recall lists doing nothing while paying for cold traffic.
'Eye doctor that takes VSP/EyeMed' queries gate conversion. Insurance-fit messaging lifts CTR in healthcare search [Practice Growth Co 2026] — and most practices never mention plans until the phone call.
82–89% of patients research online before booking [Yext/healthcare studies, Jan 2026]. Between two practices, the one with 200 detailed reviews beats the one with 40 every time.
Google Ads captures exam and specialty-service intent today. SEO compounds on dry eye, myopia control, and insurance-fit content. Together they fill the exam book and protect optical capture.
Immediate visibility for high-intent patient searches, run on verified healthcare benchmarks.
Looking for the full medical-practice playbook? Visit our Optometry medical marketing page in the Doctors world.
Build long-term organic authority for local and specialty-service searches.
Patient demand follows a calendar. We budget to it so every dollar lands in season.
Pediatric exam surge as parents book before school starts. The single biggest exam-volume window of the year.
Peak SeasonAllergic conjunctivitis and dry eye flares drive symptom searches — the entry point to high-margin dry eye services.
High Activity'Use it or lose it' vision benefits push exams and optical purchases. Glasses and contact-lens revenue peaks.
Peak SeasonNew plan-year benefits reset in January; summer brings sunglasses, contacts, and pre-vacation exams.
Steady DemandStrong verified anchor economics with high-margin specialty upside.
Optometry marketing requires specialty knowledge that generic agencies don't carry.
We know exam-funnel economics, optical capture pressure, vision-plan-fit messaging, and why dry eye and myopia control need separate funnels from 'eye exam near me.'
Planning bands anchored on LocaliQ 2026 ophthalmology data (verified $4.95 CPC / 18.29% CVR / $30.88 CPL) — clearly labeled estimates, never invented figures.
Google Premier Partner (top 3%) team running specialty-segmented accounts with recall reactivation and review velocity programs.
Management packages start at $1,500/month, ad spend separate. Planning bands run $4–$6 CPC and $30–$60 CPL, anchored on LocaliQ 2026 ophthalmology data (verified $4.95 CPC / 18.29% CVR / $30.88 CPL) — strong economics against exam-plus-optical patient value.
On what they can't do: specialty services (dry eye, myopia management, scleral lenses), local review depth, and insurance-fit clarity. Chains win commodity exam price wars; independents win the relationship and the specialty margin.
Yes — by changing what the funnel sells. Exam-first marketing that positions the full in-house experience (styling, lens quality, warranty, local service) converts more exams into optical revenue than discount-exam advertising ever will.
Recall reactivation plus dry eye content. Lapsed-patient reactivation fills exam slots at near-zero acquisition cost, and dry eye is usually the highest-margin unmarketed service in the practice.
No — optometry is not an LSA category (dentists are the only LSA-eligible medical vertical). The paid market lives in Search and Maps, where specialty-service structure and review velocity win.
Let's discuss how specialty-service funnels and recall reactivation grow exams, optical capture, and margin together.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
