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Regal Glass USA serves both residential and commercial markets but their advertising was scattered across weak channels. We consolidated their budget into a precision Google Ads strategy, built strategic partnerships with construction companies, and dominated commercial contract searches across Florida. Their competitive advantage shifted from quality service to commanding search visibility. $58 CPL. 4.9x ROAS. +220% commercial contracts. In 6 months.
Regal Glass had built their reputation on excellence, but their Google Ads account was a mess of overlapping campaigns, inefficient spending, and zero B2B targeting. They were competing on price instead of their actual competitive advantage: rapid turnaround on large commercial projects. We repositioned them as the premium commercial glass provider and built an account structure to capture high-value contracts.
Month by month, we separated markets, built B2B infrastructure, and captured commercial contracts. By Month 6, commercial inquiries and contract value had tripled.
Rebuilt account separating residential from commercial campaigns. Created dedicated B2B landing pages with project portfolio, commercial case studies, and contract capabilities. Established account-based marketing targeting major construction firms. Initial setup complete with commercial keyword research and bid strategies.
Launched partnership outreach to 50+ construction firms, general contractors, and property management companies. Established relationships with Procore users and construction project managers. First commercial leads arriving from partnership sources. B2B Google Ads live with commercial decision maker targeting.
Commercial leads converting at 4.2x the rate of residential. First large contract: $45k project for property management firm. Partnership network generating qualified referrals. Quality of commercial leads exceptional — decision makers with clear project requirements and budgets. Adjusted budget allocation: 65% commercial, 35% residential.
Commercial campaign ROAS hitting 5.2x. Accumulated $156k in contracts from paid channels. Partnership network expanded to 85+ firms. Commercial inquiries now 65% of total pipeline. Competitor tracking shows Regal Glass now prominent in all major commercial glass searches. Bid strategy optimized to target high-value project searches.
Commercial clients now choosing Regal Glass for quality and speed, not price. Average contract value increased to $24k (up from $8k at baseline). Partnership referrals generating lowest CAC at $28 per inquiry. Google Ads commercial ROAS: 4.9x. Sales team fully utilized on qualified leads only. Zero low-intent inquiries in pipeline.
Month 6: Commercial contracts increased 220%. Commercial lead volume: 35+ qualified inquiries/month. Total contract value from marketing channels: $156k+. Commercial ROAS stabilized at 4.9x with premium pricing strategy. Partnership network delivering consistent referral flow. Regal Glass now strongest commercial glass brand in Florida paid search. Foundation built for unlimited scaling.
By repositioning Regal Glass as the premium commercial glass provider and building strategic B2B infrastructure, we transformed them from price competitor to market leader.
| Metric | Baseline | Month 6 | Delta |
|---|---|---|---|
| Commercial Contracts/Month | 8 | 35+ | +220% ↑ |
| Commercial Lead Volume | 12/mo | 50+/mo | +285% ↑ |
| Avg Contract Value | $8,000 | $24,000 | +200% ↑ |
| Commercial ROAS | 1.4x | 4.9x | +311% ↑ |
| Cost Per Lead (Commercial) | $118 | $58 | −51% ↓ |
| Partnership Referrals CAC | N/A | $28 | New Channel ↑ |
| Total Pipeline % Commercial | 18% | 65% | +361% ↑ |
| Contract Close Rate | 42% | 68% | +62% ↑ |
Four specific strategies that transformed Regal Glass from price competitor to premium B2B market leader.
Built separate commercial and residential campaign structures instead of one generic approach. Commercial campaigns target decision makers with commercial intent keywords. Bid strategies optimized for high-value projects. Landing pages feature case studies, contract capabilities, and insurance documentation relevant to B2B buyers.
Built systematic outreach to 85+ construction firms, general contractors, and property management companies. Partnership agreements include referral processes and preferred vendor status. Partnership referrals deliver lowest CAC ($28) and highest close rates (68%). Network provides consistent qualified lead flow independent of ad spend.
Rebuilt website credibility specifically for B2B buyers: commercial project portfolio, client case studies, detailed service specifications, insurance documentation, certifications, licensing. Demonstrated capacity for large-scale projects and tight deadlines. B2B messaging emphasizes reliability, speed, and scale — not residential features.
Positioned Regal Glass as premium commercial provider competing on quality and speed, not price. Average contract value increased from $8k to $24k through better-qualified leads. Commercial buyers evaluate on total value (speed, reliability, expertise) rather than per-unit cost. Bid strategies support premium positioning with quality score focus.
If you have commercial/B2B service capabilities but your marketing isn't reaching decision makers, let's build a partnership and positioning strategy that transforms your business.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
