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A homeowner's electric bill is crushing them. A business owner wants to cut energy costs. A property manager needs to reduce operating expenses. They all search "solar installation near me" or "residential solar cost"—and either your solar company captures that lead or a competitor does. We get solar installers and renewable energy companies in front of qualified buyers through campaigns built by PPC experts who understand the solar business, not generic templates.
These are the high-intent keywords homeowners and business owners search when they're ready to evaluate solar. All CPCs reflect real 2026 US market data at the high end of competitive markets. Each keyword is carefully matched to relevant service pages on your landing.
| Keyword | Avg. CPC | Cost / Lead | Match | Intent |
|---|---|---|---|---|
| solar installation near me | $35 | $280 | Exact | High |
| solar company jacksonville | $30 | $240 | Exact | High |
| solar panels cost | $38 | $304 | Phrase | Research |
| residential solar installation | $35 | $280 | Exact | High |
| solar energy jacksonville | $25 | $200 | Exact | Service |
| solar battery storage | $32 | $256 | Exact | Service |
| solar financing options | $28 | $224 | Exact | Service |
| solar panel installers near me | $38 | $304 | Phrase | Urgent |
| commercial solar installation | $42 | $336 | Exact | Commercial |
| solar roof panels | $30 | $240 | Exact | Service |
| solar tax credit | $22 | $176 | Phrase | Research |
| off grid solar system | $28 | $224 | Exact | Service |
Our proven 11-step framework. No shortcuts, no PMax, no guesswork. Here's exactly how we turn your ad spend into qualified solar leads and booked consultations.
Separate high-intent solar keywords into 6 core ad groups: Residential Solar, Commercial Solar, Battery Storage, Solar Financing, Roof-Mount Systems, and Ground-Mount Systems. Each group gets custom messaging built for qualified leads, not clicks.
Each ad group gets unique headlines and descriptions. Residential ads highlight "Lower Electric Bills," "Federal Tax Credits," "25-Year Warranty." Commercial ads emphasize "Reduce Operating Costs," "ROI in 5–7 Years," "Government Rebates." Battery ads focus on "Energy Independence," "Backup Power," "Off-Grid Ready."
Residential keywords go to your residential solar page with homeowner testimonials and ROI calculators. Commercial keywords go to a B2B commercial page emphasizing cost savings and payback period. Battery keywords go to a storage-focused page. Financing keywords go to a financing comparison page. Zero generic home pages. Every keyword matches its ideal landing page.
We use Target CPA bidding, not Maximize Clicks. We set Target CPA to $200–$350 (your cost per lead goal). Google's AI learns which clicks convert to qualified solar leads and booked consultations, then bids higher on those. Wasted clicks on tire-kickers go unfunded.
We don't spread $9,000/month equally across keywords. Residential installation (high volume, high intent) gets 35% of budget. Commercial gets 20%. Battery storage gets 15%. Financing gets 15%. Research keywords (cost, tax credit) get 15%. This mirrors search volume and conversion likelihood.
For high-conversion residential solar ($32–$38 CPC), we bid aggressively at position 1. For commercial ($42 CPC), we bid for positions 1–2 exclusively. For battery and financing ($25–$32), we bid for positions 2–3. This maximizes ROI across the entire portfolio while staying within budget.
Every campaign includes call tracking phone numbers unique to each ad group. You see which keyword group drives phone consultations and qualified leads. All form submissions on landing pages are tracked in Google Ads conversion reporting with a 48-hour conversion window.
60%+ of solar searches happen on mobile—homeowners checking out options on their phone. All ads are mobile-first. Landing pages load under 1 second on 4G. Click-to-call button is above the fold on every page. Mobile forms capture address, roof type, average electric bill, and interest level.
Winter drives solar interest as heating costs rise Nov–Feb. Summer peaks for commercial solar due to AC costs June–Aug. Tax season (Jan–Mar) drives tax credit searches. We shift ad spend 40% residential in winter, 35% commercial in summer. Ad copy changes seasonally. Bid adjustments account for seasonal lead volume.
We monitor 5–7 top local solar installers. We check their ad copy weekly, their landing pages, their bid positions. We identify messaging gaps. If competitors don't emphasize "Federal Tax Credits," we do. If they avoid "Zero Down," that's our angle.
Every Monday: review last week's clicks, conversions, and qualified leads. Which ad groups underperformed? Increase negative keywords. Which landing pages have high bounce? Redesign. Which keywords have low conversion rate? Lower the bid or pause. Testing never stops. This is how campaigns stay profitable for years.
No generic templates. Each landing page is custom-built for its buyer type, with system diagrams, ROI calculators, pricing transparency, and a single clear goal: get the prospect to book a free energy audit or consultation NOW.
This is the result of a properly structured Google Ads campaign. No wasted spend on bottom-of-funnel keywords. No ads showing to people who will never buy. Just high-quality solar leads, day after day, that convert into booked consultations and signed installation contracts.
We don't follow a template. Every campaign is custom-built with proven strategies that work in solar—and nowhere else.
We build Search-only campaigns with manual bidding and keyword-level control. No Display Network. No Audience Expansion. No Broad Match. We bid on the exact keywords that matter, at the exact bid we choose.
Residential keywords get homeowner messaging. Commercial keywords get business ROI messaging. Battery keywords get backup/independence messaging. Financing keywords get payment messaging. Each ad group is separately tracked, managed, and optimized. One account manager oversees each campaign personally.
We bid $25–$42 on premium keywords because those consultations are worth $5,000–$50,000+ in revenue. We never compete on cheap clicks. We compete on conversions. Our bids are 15–25% higher than competitors using Maximize Clicks—and our ROI is 2–3× better.
We know which keywords drive phone calls, which drive booked consultations, which waste budget. Every click is attributed to the exact keyword and ad group that generated it. This data drives weekly optimization decisions.
60%+ of solar searches are on mobile, often from people researching options or comparing costs. We optimize for speed (under 1.5 sec), click-to-call buttons, and mobile calculator forms. No desktop-first designs that fail on phones.
Every Monday, we review the prior week's performance. Which keywords performed? Which landed duds? We make 3–5 data-driven changes and report them to you monthly with impact on CPL and ROI forecasts.
We charge a management fee of $800–$1,400/month depending on the number of ad groups (typically 6 in solar campaigns) and the complexity of conversion tracking. This is in addition to ad spend. If you spend $9,000/month on ads, add $800–$1,400 for our management. Your total monthly investment is $9,800–$10,400. That investment returns 4–6× your ad spend in new installation revenue. If your CPL is $200–$350 and your average installation value is $15,000–$100,000, the ROI is substantial.
CPL is determined by CPC ÷ conversion rate. If the average CPC in solar is $22–$42 and your landing page converts 3–5%, the CPL is $440–$1,400. But we're selective with keywords. Residential ($32 CPC) converts at 5%. Commercial ($42 CPC) converts at 3%. Battery ($28 CPC) converts at 4%. Blended CPL across all groups: $200–$350. To lower CPL further, you'd either lower your CPC (meaning fewer qualified leads) or raise conversion rates (meaning better landing pages and follow-up). We optimize both constantly. Most clients see CPL drop by 20–30% in months 3–6 as we refine.
No. PMax campaigns (Google's automated AI bidding across Search, Display, YouTube, Gmail) waste 40–60% of your budget on low-intent clicks outside of Search. A homeowner searching "solar installation near me" on Google Search is 10× more likely to request a consultation than someone who sees your ad in YouTube. We only buy Search clicks. We bid strategically on high-intent keywords. PMax campaigns optimize for clicks, not consultations. We optimize for revenue-generating leads. Our search-only approach costs more per click but delivers 3–4× better ROI.
Campaign launch: Day 1. Ads go live immediately. Keywords start showing. You'll see 80–120 clicks on day 1. Not all clicks convert to calls. Expected leads in week 1: 3–5. By week 2: 6–10 leads. By week 3–4: 12–20+ leads per week. This assumes we have proper call tracking and landing pages ready before launch. If we're building landing pages post-launch, add 1–2 weeks. Most clients hit 10–15 leads/month by week 6 and maintain or exceed that long-term.
No contracts. Month-to-month. You can pause or stop anytime with 10 days notice. We don't lock you in. That said, solar Google Ads campaigns get better over time. Weeks 1–4 are setup and initial optimization. Months 2–4 are refinement. Months 5–12 are when you see peak ROI and lowest CPL. If you leave after 6 weeks, you miss the compound gains. Most clients commit 6–12 months because the ROI accelerates and lead quality improves. But it's your choice.
Great question. Your unique selling points drive all messaging. Do you offer zero-down financing? Other competitors don't—we emphasize that. Do you have the fastest installation timeline? Do you own and operate a battery storage division? Are you the only Tesla Powerwall certified installer in the region? Do you have the highest 5-star reviews? Each of these becomes the core message of your ad group and landing pages. We analyze your top 5–7 competitors weekly. If they're not claiming "Federal Tax Credit Help," that's your angle. If they avoid "Zero-Down Financing," that's yours. Your differentiation is baked into every ad and every landing page we build.
Google Ads is just one part of the strategy. Most solar companies need Google Ads + Local SEO + web design. We handle all three.
Book a free 30-minute Google Ads audit with our team. We'll analyze your current website, run a competitive audit, and show you exactly how many solar installation leads you're missing. No pressure. No contracts. Just honest insights.
Schedule Your Free Audit Now →Matched ad credit for new Google Ads accounts through our Premier Partner program.