Data-driven PPC engineered for ROI, not vanity metrics — run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Maps, reviews & reputation — bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles — just the three channels that grow your business.
Rank #1 for "home care near me," "senior care services," "in-home care for elderly," and "caregiver near me" in your city. Connect with families actively searching for trusted caregiving support.
High-intent keywords from families searching for caregiving solutions. Includes in-home care, companion care, respite care, dementia care, location-based, and service-specific searches.
| Keyword | Monthly Volume | Keyword Difficulty | Intent |
|---|---|---|---|
| home care near me | 49,500 | High | Local |
| senior care services | 22,200 | High | Service |
| in-home care for elderly | 18,100 | Medium | Service |
| companion care near me | 8,100 | Medium | Local |
| elder care [city] | 6,600 | Low | Local |
| home health aide near me | 12,400 | Medium | Local |
| respite care services | 9,900 | Low | Service |
| live-in caregiver | 6,600 | Low | Service |
| dementia care near me | 8,100 | Low | Local |
| affordable home care | 5,400 | Low | Service |
| 24-hour care for seniors | 4,400 | Low | Service |
| personal care aide | 7,300 | Low | Service |
A 4-phase SEO strategy: technical foundation, trust-focused content, local dominance, authority building. Optimized for families making careful caregiving decisions.
Fix infrastructure. Site security and trust signals critical for family decision-makers evaluating care.
Crawl your site with Screaming Frog + Ahrefs. Fix broken links, duplicate content, slow pages, mobile issues, crawl errors. Document and fix everything.
Screaming Frog + Ahrefs Site AuditTest with GTmetrix + PageSpeed Insights. Get under 3 seconds load time. Install WP Rocket for caching. Speed matters when seniors and family are searching.
GTmetrix + PageSpeed + WP RocketAdd LocalBusiness, Service, FAQPage, Review, and Organization schema. Structured data boosts trust signals and rich snippet visibility.
LocalBusiness + Service + FAQ + ReviewInstall Google Analytics 4 + Google Tag Manager. Track form submissions, phone calls, care plan requests. Know which pages drive qualified leads.
Google Analytics 4 + Google Tag ManagerAdd security headers, Google reCAPTCHA, honeypot on forms. HTTPS everywhere. Security and accessibility build family trust instantly.
Security headers + reCAPTCHA + HoneypotVerify robots.txt, create XML sitemap, set up Google Search Console and Bing Webmaster. Monitor indexing and fix coverage errors weekly.
Google Search Console + Bing WebmasterInstall + configure Rank Math Pro. Title templates, meta descriptions, OpenGraph, breadcrumbs, 404 monitoring. One-click optimization for every page.
Rank Math ProTrack every change—edits, updates, logins. Essential for compliance and knowing exactly what changed when on your site.
WP Activity LogResearch-driven content around care types, qualifications, and family concerns families search for.
Use Ahrefs to map all keyword opportunities—companion care, respite care, dementia care, 24-hour care, live-in. One keyword = one optimized service page.
Ahrefs Keywords ExplorerStudy top 5–10 local senior care competitors. Analyze their service pages, credentials, backlinks, keywords. Build plan to outrank them.
Ahrefs + SemrushPlan site structure: service pages (companion, respite, dementia, 24-hour), caregiver qualifications, pricing, insurance, family stories, blog. Strategic internal linking.
Based on competitor analysisBuild strategic internal links between service pages and location pages. Companion care links to respite care, which links to dementia care. Authority flows to conversion pages.
Ahrefs Internal Links ReportDominate the map pack where families actively search for nearby senior care.
Create or claim Google Business Profile. Optimize all fields: services, description, certifications, hours, photos, staff profiles. Post care tips and updates. Your GBP builds trust instantly.
Google Business Profile ManagerDisplay reviews prominently with schema markup. Set up review generation system. 4.8+ stars with 50+ reviews dramatically improves map rankings and family confidence.
Review aggregation + SchemaEnsure Facebook profiles match brand and showcase testimonials. Link from website. Social consistency and testimonials reinforce authority and trust.
Facebook, LinkedIn, YouTubeSubmit to 50+ directories: Yelp, BBB, Angie's List, Yellow Pages, senior care directories. Consistent NAP data. Inconsistent citations hurt visibility.
Yelp, BBB, Angie's List, Yellow PagesBuild the backlink profile that establishes you as the trusted senior care expert.
Analyze your + competitors' profiles using Ahrefs. Identify high-authority link opportunities: local health websites, senior living publications, healthcare blogs, social service organizations.
Ahrefs Backlink ExplorerCreate linkable assets: senior care guides, family resources, aging well articles. Pitch expertise to health reporters and senior publications for authority.
Digital PR + Content marketingSet up Ahrefs projects to rank track all target keywords. Monitor backlink gains/losses. Track domain rating growth. Data drives every optimization decision.
Ahrefs Site Explorer + Rank TrackerEvery month: keyword rankings, organic traffic, care plan inquiries, backlinks acquired, recommendations. Adjust strategy based on data. Double down on what works.
GA4 + GSC + Ahrefs monthlyReal results from senior care agencies building organic authority and steady qualified inquiries.
Senior care SEO requires understanding family decision-making and care quality signals that generic agencies miss.
We understand family decision-making, trust-building needs, certification requirements, insurance coordination, and the emotional aspects of caregiver selection.
Every decision backed by keyword research, competitor analysis, and ranking data specific to senior care search behavior in your market.
100+ senior care agencies generating consistent organic inquiries. Average 420% traffic growth in year 1. Results measured and tracked every month.
We offer packages starting at $1,500/month. This includes technical SEO, care-type content, local optimization, and monthly reporting. No ad spend required—organic traffic is free inquiries. Most clients invest 5–10 months to reach page 1.
Technical improvements: 30–60 days. Local map rankings: 3–5 months. Organic page 1 rankings: 5–10 months. Timeline depends on keyword difficulty and local competition in your market.
Yes. We create content around insurance acceptance, Medicare coverage, Medicaid, and private pay options. This addresses family concerns and improves your visibility with searchers evaluating affordability.
Absolutely. Google Ads generate immediate inquiries (weeks 1–4). SEO builds long-term authority (months 5–12). Together, you get both immediate calls and steady loyal families. Best ROI comes from both.
We showcase caregiver qualifications, certifications, family testimonials, and care process transparency. Trust-building content helps families feel confident before calling and increases conversion rates.
Yes. We create dedicated pages for specialty care types: dementia care, Alzheimer's support, respite care, and companions for specific conditions. Specialty care searches convert at high rates.
SEO builds long-term authority. Google Ads capture urgent searches now. Together they maximize inquiries.
Book a free 30-minute SEO audit. We'll analyze your current site, identify care type opportunities, and show you exactly how many qualified family inquiries you're missing.
Matched ad credit for new Google Ads accounts through our Premier Partner program.