Data-driven PPC engineered for ROI, not vanity metrics — run by a Google Premier Partner team.
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Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles — just the three channels that grow your business.
A homeowner searches "concrete driveway near me" or "masonry contractor." They're ready to get quotes for a $5,000–$20,000+ project. We get concrete and masonry contractors at the top of Google for high-intent keywords through campaigns built by PPC experts who understand the construction trades, not generic templates. Portfolio-driven landing pages that convert qualified leads.
High-intent keywords from homeowners and property managers ready to get quotes for concrete and masonry projects. All CPCs reflect real 2026 US market data. Each keyword is carefully matched to relevant portfolio and service pages.
| Keyword | Avg. CPC | Cost / Lead | Match | Intent |
|---|---|---|---|---|
| concrete driveway cost | $22 | $220 | Exact | High |
| concrete contractor near me | $28 | $280 | Exact | High |
| stamped concrete patio | $18 | $180 | Phrase | High |
| retaining wall contractor | $25 | $250 | Exact | Service |
| patio installation near me | $20 | $200 | Phrase | Service |
| concrete repair near me | $16 | $160 | Exact | Service |
| masonry contractor near me | $24 | $240 | Phrase | Service |
| decorative concrete designs | $14 | $140 | Exact | Commercial |
| concrete sidewalk installation | $12 | $120 | Exact | Service |
| foundation concrete work | $32 | $320 | Exact | Commercial |
| pool deck concrete | $19 | $190 | Exact | High |
| brick and stone work | $21 | $210 | Exact | High |
This is the result of a properly structured Google Ads campaign for concrete and masonry. No wasted spend on bottom-of-funnel keywords or low-intent traffic. Just qualified homeowners and contractors ready to get quotes, evaluated, and booked into your project schedule.
We don't follow a template. Every campaign is custom-built with proven strategies that work in construction trades.
We build Search-only campaigns with manual bidding and keyword-level control. No Display Network. No Audience Expansion. No Broad Match. We bid on the exact keywords that matter for concrete projects.
Homeowners need to see your work. Every landing page showcases before/after photos, project galleries, and testimonials. Generic service pages don't convert. We build portfolio pages that build trust and drive quotes.
We bid $10–$42 on premium keywords because those leads are worth $2,000–$20,000+ in project revenue. We never compete on cheap clicks. We compete on conversion quality. Our ROI is 4–6× your ad spend.
We know which keywords drive phone calls, which drive form submissions, which drive booked consultations. Every lead is attributed to the exact keyword and ad group that generated it. This data drives daily optimization.
Homeowners research on mobile. We optimize portfolio pages for speed (under 1 second), large lead capture forms, and instant call buttons. Portfolio photos are high-resolution and load fast. Mobile users convert at 8–12%.
Every day, we review yesterday's leads and calls. Which keywords performed? Which ad copy resonated? We make 3–5 data-driven changes and report them weekly with impact on CPL and lead quality.
Ad spend typically $1,200–$2,500/month, plus a management fee of $400–$800/month depending on complexity. Total: $1,600–$3,300/month. At $125–$300 CPL and average project values of $5,000–$20,000, one booked project pays for months of leads. ROI scales with project value.
Campaign structure: Separate ad groups for concrete driveways, patios, stamped concrete, masonry, retaining walls, and repairs. Portfolio landing pages: Custom pages showcasing your projects with high-resolution photos. Conversion tracking: Call tracking numbers for each ad group. Form submissions tracked in Google Ads. Daily management: Bid optimization, ad copy testing, landing page A/B testing.
Campaign launch: Day 1. Ads go live. Keywords start showing. Week 1: 15–30 clicks from homeowners searching. Week 2–3: 8–12 qualified leads.** Week 4–6: First scheduled consultations and project inquiries. Most contractors see their first booked projects by week 8.
Concrete project value. A driveway is $2,000–$5,000. A stamped patio is $5,000–$15,000. A foundation is $10,000–$50,000. High project value means we can afford to bid $10–$42 per click. High CPC ÷ 8–12% conversion rate = $83–$525 CPL. But CPL means nothing if the job is worth $15,000. One lead that converts pays for 50+ leads.
No contracts. Month-to-month. You can pause or stop anytime with 10 days notice. That said, concrete campaigns improve over time. Months 1–2 are setup. Months 3–6 are optimization and lead quality improvement. Months 6+ you see peak ROI. Most contractors commit 6–12 months because the data compounds.
We build portfolio pages showcasing your best work and client testimonials. We also feature before/after transformations and service guarantees prominently. As you complete new projects, we add them to the page. Early-stage contractors often start with Google Ads (quick leads) while building portfolio through projects, then add SEO (long-term authority) once you have 30+ projects to show.
Google Ads generates immediate leads. Add Local SEO for long-term authority. Add web design for portfolio showcase. We handle all three.
Book a free 30-minute Google Ads audit with our team. We'll analyze your current website, run a keyword and competitive analysis, and show you exactly how many concrete leads you're missing. No pressure. No contracts. Just honest insights.
Schedule Your Free Audit Now →Matched ad credit for new Google Ads accounts through our Premier Partner program.