Google Ads for Cleaning Services

We charge a management fee of $600–$900/month depending on the number of ad groups (typically 6 in cleaning campaigns) and the complexity of conversion tracking. This is in addition to ad spend. If you spend $6,000/month on ads, add $600–$900 for our management. Your total monthly investment is $6,600–$6,900. That investment returns 5–8× your ad spend in new cleaning revenue. If your CPL is $45–$65 and your average job value is $300–$1,200, the ROI is substantial.

CPL is determined by CPC ÷ conversion rate. If the average CPC in cleaning is $18–$28 and your landing page converts 12–15%, the CPL is $120–$233. But we're selective with keywords. Residential cleaning ($22 CPC) converts at 12%. Deep cleaning ($25 CPC) converts at 15%. Commercial ($22 CPC) converts at 13%. Blended CPL across all groups: $45–$65. To lower CPL further, you'd either lower your CPC (meaning fewer leads) or raise conversion rates (meaning better landing pages). We optimize both constantly. Most cleaning companies see CPL drop by 20–30% in months 3–6.

No. PMax campaigns (Google's automated AI bidding across Search, Display, YouTube, Gmail) waste 40–60% of your budget on low-intent clicks outside of Search. A homeowner searching "house cleaning near me" on Google Search is 10× more likely to book than someone who sees your ad in YouTube. We only buy Search clicks. We bid aggressively on high-intent keywords. PMax campaigns optimize for clicks, not booked cleaning jobs. We optimize for revenue-generating appointments. Our search-only approach costs more per click but delivers 3–4× better ROI.

Campaign launch: Day 1. Ads go live immediately. Keywords start showing. You'll see 30–50 clicks on day 1. Not all clicks convert to calls. Expected leads in week 1: 8–15 cleaning leads. By week 2: 18–25 leads. By week 3–4: 35–45+ leads per week. This assumes we have proper call tracking and landing pages ready before launch. If we're building landing pages post-launch, add 1–2 weeks. Most cleaning companies hit 35+ leads/month by week 6 and maintain or exceed that long-term.

No contracts. Month-to-month. You can pause or stop anytime with 10 days notice. We don't lock you in. That said, cleaning Google Ads campaigns get better over time. Weeks 1–4 are setup and initial optimization. Months 2–4 are refinement and conversion rate improvement. Months 5–12 are when you see peak ROI, lowest CPL, and highest lead quality. If you leave after 6 weeks, you miss the compound gains. Most cleaning companies commit 6–12 months because the ROI accelerates and lead quality improves. But it's your choice.

Great question. Your unique selling points drive all messaging. Do you offer same-week booking? Other competitors don't—we emphasize that. Do you have eco-friendly products? Do you offer a deposit-back guarantee? Do you specialize in deep cleaning? Do you have the most 5-star reviews? Each of these becomes the core message of your ad group and landing pages. We analyze your top 5–7 competitors weekly. If they're not claiming "Same-Week Available," that's your angle. If they avoid "Eco-Friendly," that's yours. Your differentiation is baked into every ad and every landing page we build.

Because the lifetime-value math demands it. A recurring residential client averages 18–24 months of retention at $150–$300/month — an LTV of $2,700–$7,200. A one-time deep clean is $245 once. Bidding for both at the same CPL ceiling means you under-acquire your most profitable customer type. We bid the Recurring/Maintenance campaign at 110–130% of baseline, accept a CPL ceiling of $200+ for that traffic, and let the long retention math justify the spend. Most generic agencies bid every keyword to the same target CPA — that's why their cleaning accounts underperform.

Cleaning has predictable seasonal spikes we plan around 14 days in advance. Spring cleaning (Mar–May): +35% search volume. Pre-holiday cleaning (Nov 1–20): +25% volume. Move-out spikes around May 31, August 31, and December 31 (lease-end dates). We pre-stage 30–50% budget expansions and +25–60% bid modifiers during these windows. If you keep the same daily budget cap, impression share collapses during peak weeks while you watch competitors capture all the high-intent searches. After the spike, we taper modifiers back over 21 days.

Always. They're functionally different products with different buyers, intents, schedules, and conversion patterns. Residential buyers research evenings/weekends, click mobile, want trust signals (bonded, insured, same team). Commercial buyers research Tue–Thu 9am–4pm, click desktop, want price-per-square-foot and certifications. Mixed campaigns can't optimize either properly. Five-campaign structure isolates each so you can bid, schedule, and message correctly: Recurring residential, Deep Clean, Move-in/out, Commercial/Janitorial, Brand.

Yes, for residential cleaning. LSA CPL runs $25–$55 in cleaning markets — 30–40% cheaper than Search Ads CPL ($35–$72). We run both in parallel: LSA captures "house cleaning near me" head-term queries that LSA's algorithm prioritizes, and Search Ads handles the categories LSA doesn't cover well — commercial/janitorial, post-construction, deep clean, move-in/out, Airbnb turnover. Combined, the two surfaces typically capture 75–85% of total addressable impression share in a metro.