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A smashed storefront at 2 AM means a property owner on Google by 2:05 — and a signed job for whoever answers first. With $8–$25 clicks, 15% conversion rates, and an LSA slot sitting unclaimed in most metros, board-up is one of the cheapest emergency verticals to dominate. The company that owns the search owns the glass replacement that follows.
Here is the dynamic that makes board-up PPC so profitable: the customer's property is wide open right now. A break-in, a car through the storefront, a storm that took out the front windows — there is no research phase, no comparison shopping, no "let me think about it." The property owner or manager searches "emergency board up near me" and hires the first credible company that answers the phone. Conversion rates run 15% because the searcher has no alternative to hiring someone tonight. Yet CPCs stay at $8–$25 because the auction is thin: restoration companies dabble in board-up keywords as an afterthought, glass companies ignore the emergency terms entirely, and most dedicated board-up operators have never run a serious campaign. That combination — desperate demand, thin competition — is the rarest setup in paid search. At $70–$180 per lead against $200–$800 board-up tickets, the math already works. But the board-up is the gateway: the glass replacement, storefront rebuild, or window replacement that follows is worth $2,000–$10,000+, and the company that boarded it up gets first refusal.
Our board-up builds run LSA + Search stacked, 24/7. Board-up services are LSA-eligible, and the "Google Guaranteed" slot is unclaimed in most metros — pay-per-lead coverage at the very top of the page, exactly where a panicked property manager clicks first. Search campaigns split three ways: emergency ("emergency board up [city]," "24 hour glass repair near me"), commercial ("storefront board up service," "commercial board up company"), and replacement-funnel ("broken window replacement near me," "emergency glass repair"). Dayparting matters more here than in almost any vertical: break-in searches concentrate between 10 PM and 6 AM, when most advertisers' campaigns are asleep. We raise overnight bids while competition drops to zero — the cheapest, highest-converting clicks in the account. Storm-surge automation handles the other extreme: when a named storm hits your market, budgets and bids scale automatically for the 1–2 week spike, then settle back. Negative keywords carry real weight too — "plywood prices," "home depot," and "how to board up" are DIYers who will never hire anyone, and "board game" is exactly the kind of junk traffic that makes generic agencies burn 20% of your budget.
A board-up and glass company we work with was surviving on police-department referrals and one property manager account — feast after storms, famine the rest of the year. We built them a 24/7 system: LSA verified and live in two weeks, Search campaigns split by the three intent tiers, overnight bid automation, and a landing page built around "on-site in 60–90 minutes" with real response-time photos. First 90 days: 58 leads at a $112 average CPL, 39 board-ups completed, and — the number that matters — 14 of those converted to glass replacement jobs averaging $3,400. Two new property management companies added them to their vendor lists after finding them on Google. Total tracked revenue of roughly $68,000 against $7,100 in ad spend and fees. The police referrals still come — but now they're the bonus, not the business. Free audit, no contracts.
Emergency, commercial, and replacement-funnel intent — each tier gets its own campaign, message, and landing page. CPC/CPL figures reflect real 2026 US market data.
| Keyword | Avg. CPC | Cost / Lead | Match | Intent |
|---|---|---|---|---|
| emergency board up [city] | $22 | $155 | Exact | Urgent |
| board up services near me | $18 | $125 | Exact | Urgent |
| 24 hour glass repair [city] | $25 | $175 | Exact | Urgent |
| emergency glass repair near me | $20 | $140 | Exact | Urgent |
| storefront board up service [city] | $16 | $115 | Phrase | High |
| emergency window board up near me | $15 | $105 | Phrase | High |
| broken window repair [city] | $14 | $95 | Phrase | Service |
| broken window replacement near me | $13 | $90 | Phrase | Service |
| commercial board up company | $12 | $85 | Phrase | Commercial |
| board up company near me | $10 | $70 | Phrase | Service |
24/7 coverage, overnight bid automation, storm-surge scaling, and replacement-funnel tracking. Built for the real economics of the board-up → rebuild model.
Emergency ("emergency board up [city]"), commercial ("storefront board up service"), and replacement-funnel ("broken window replacement near me") keywords run as separate campaigns with matched messaging. A 2 AM break-in caller and a property manager sourcing vendors are different buyers — one campaign can't speak to both.
Board-up services are LSA-eligible — and in most metros the "Google Guaranteed" slot sits unclaimed. We verify and run LSA for pay-per-lead coverage at the very top, with Search campaigns underneath capturing the commercial and replacement keywords LSA can't target. Together they own the page when it matters most.
Break-in searches concentrate between 10 PM and 6 AM — precisely when most advertisers' dayparted campaigns go dark. We do the opposite: bids rise overnight while competition disappears, ad copy leads with "24/7 live answer," and call extensions route straight to your on-call line.
When a named storm hits your market, board-up demand spikes 10x overnight and stays elevated for 1–2 weeks. Our surge playbooks raise budgets and bids automatically the moment volume moves — so you capture the surge while competitors are still asking their agency to "increase the budget."
Storefronts and property managers are where board-up becomes recurring revenue. Dedicated commercial landing pages, weekday business-hours campaigns on "storefront board up service" and "commercial board up company," and credibility assets — response-time guarantees, insurance documentation, vendor-list references.
Call tracking tags every lead; CRM integration tracks which board-ups become glass replacements and storefront rebuilds. You see the real unit economics: $112 lead → $450 board-up → 35% replacement conversion → $3,400 average glass job. That's the math that justifies scaling.
"Plywood prices," "home depot," "lowes," and "how to board up" are DIYers. "Window tint" and "glass cutting" are wrong-service searchers. "Board game" is pure junk. We launch with the full block list and refine weekly from actual search terms — so your budget only touches property owners in an emergency.
Search-term reviews, bid adjustments by tier, device, and hour, ad rotation, and landing page tweaks every week. Monthly plain-English reports: board-ups booked, replacement revenue attributed, CPL trend, next month's plan. Full account access, always.
We market the first-to-answer economics, not just the service call. That's the difference.
Restoration companies dabble in board-up keywords; glass companies ignore the emergency terms. That leaves $8–$25 clicks and $70–$180 leads in a vertical with 15% conversion rates — some of the most efficient emergency-service economics in paid search.
Break-ins happen at night; most campaigns sleep at night. Our overnight bid automation captures 10 PM–6 AM searches at minimal competition — the cheapest, highest-converting clicks in your market, delivered while competitors are dark.
Board-up is LSA-eligible and unclaimed in most metros. We get you verified and into the "Google Guaranteed" slot — pay-per-lead, top of page — while the companies you'll be competing against next year haven't figured out they qualify.
A board-up is worth $200–$800. The glass replacement behind it is worth $2,000–$10,000+. We track and optimize to the replacement outcome, so budget flows to the keywords that produce rebuild revenue — not just plywood jobs.
The biggest revenue window of the year lasts 1–2 weeks after a major storm. Our pre-staged surge playbooks scale budgets and bids automatically — you're capturing demand at hour one, not day five when your competitor's agency finally responds.
We're based in Jacksonville, FL — hurricane country is our home market. Google Premier Partner, month-to-month, clients nationwide. Storm triggers, overnight automation, and replacement-funnel tracking come standard.
Board-up keywords attract DIYers, retail shoppers, and junk traffic alongside real emergencies. These are filtered from your campaigns from day one:
jobs, careers, salary
diy, how to board up, plywood prices
home depot, lowes, free
board game, window tint, glass cutting
Pro Tip: "How to board up" and "plywood prices" searchers look like future customers, but they almost never convert — someone pricing plywood at Home Depot has already decided to do it themselves. Meanwhile "window tint" and "glass cutting" clicks come from searchers who need a different trade entirely. Blocking all of it from day one typically saves 15–20% of a new board-up account's budget in the first month alone.
Ad spend: $1,500–$3,500/month covers most markets at $8–$25 CPCs, with pre-approved surge budgets for storm events. Management fee: $500–$1,000/month. At $70–$180 per lead and board-ups converting to $2,000–$10,000+ glass replacements, most companies see 8–12x return on total spend.
Both — board-up is LSA-eligible and the slot is unclaimed in most metros. LSA gives you the "Google Guaranteed" badge at the very top on pay-per-lead pricing, perfect for the panicked 2 AM searcher. Search campaigns cover the commercial and replacement-funnel keywords LSAs can't target, with full messaging control. Together they own the page.
Overnight is the whole point. Break-in searches concentrate between 10 PM and 6 AM — when most advertisers' campaigns are paused. We raise bids overnight while competition drops, run call-only ads that route to your on-call line, and lead with "24/7 live answer" messaging. If your phone gets answered, these are the cheapest conversions in the account.
On the replacement funnel, not the plywood. A $112 lead books a $200–$800 board-up. A healthy share — typically 30–40% when you also do glass — convert to $2,000–$10,000+ replacement jobs, because you're the company already on-site with the relationship. We track the full funnel so you see cost-per-replacement-revenue, not just cost-per-lead.
The surge playbook activates automatically. Demand spikes 10x overnight after a major storm and stays elevated for 1–2 weeks. We pre-build storm budgets, weather-triggered bid rules, and surge-specific ad copy before hurricane season — so your campaigns scale at hour one while competitors wait days for their agency to react.
No contracts. Month-to-month. Pause or stop with 10 days notice. Accounts improve with age as negative lists and quality scores mature, so most clients stay through multiple storm seasons. But that's earned monthly — never locked in.
Ads capture tonight's emergency calls. SEO makes you the company property managers find and trust permanently. Most board-up companies need both.
Book a free 30-minute audit. We'll show you the emergency board-up search volume in your market, what competitors are paying per lead, and the exact 24/7 campaign structure we'd build. No pressure. No contracts.
Schedule Your Free Audit Now →This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
