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StockRoom sells industrial supplies online across multiple product categories. They had decent traffic but severe conversion issues — 45% cart abandonment, poor product pages, unclear pricing. We overhauled their conversion funnel, product optimization, and abandoned cart recovery system. The result: dramatic revenue growth, massive reduction in abandonment, and optimized ROAS. 4.8x ROAS. $280K revenue growth. 45% cart reduction. In 5 months.
StockRoom had invested heavily in Google Shopping and Search ads, driving significant traffic. But their website hemorrhaged money through cart abandonment (45% average), poor product pages, confusing checkout flow, and no remarketing. Traffic was high but revenue conversion was dismal.
Strategic funnel optimization, mobile-first redesign, and aggressive recovery campaigns turned StockRoom from leaky to lean.
Complete conversion funnel audit identified 45% cart abandonment, poor product pages, and mobile checkout nightmare. Started product page refresh with professional photography and spec sheets. Mobile checkout streamlined from 5 steps to 3. Cart abandonment tracking system implemented. Focus on top 50 best-selling products first.
New 2-step checkout with guest option went live. Abandoned cart email recovery sequence launched: Email 1 (2 hours) reminder, Email 2 (24 hours) with incentive, Email 3 (48 hours) bundle offer. Immediate improvement: cart abandonment dropped from 45% to 38%. First recovered carts totaled $8,400 in Month 2. Mobile conversion improved 18% with new checkout.
Product comparison tool launched allowing customers to see specs side-by-side. Bundle recommendation system built showing "frequently bought together" combinations. Average order value increased 24% through bundling. Cart abandonment continued downward to 34%. Upsell revenue: $22,000 in Month 3. Product page refresh now at 150 products.
Dynamic remarketing campaign launched targeting cart abandoners with personalized product ads and bundle offers. All products now have optimized pages with new photography and detailed specs. Mobile checkout completely redesigned with one-touch payment (Apple Pay, Google Pay). Cart abandonment dropped to 28%. Remarketing revenue: $31,500/month. Mobile conversion rate surpassed desktop for first time.
Month 5: All systems optimized and running at peak efficiency. Cart abandonment reduced to 22% (from 45% baseline). ROAS hit 4.8x. Revenue growth from baseline: $280K total increase. Abandoned cart recovery generating $37K/month consistently. AOV increased 28% through bundling and upsells. Mobile now 65% of revenue. Inventory system tied to demand forecasting from cart behavior. Winner products scaled aggressively.
Systematic funnel optimization, mobile-first redesign, and aggressive recovery campaigns transformed StockRoom from a revenue-leaking site into a conversion machine.
We were watching 45% of revenue walk out the door. Media Spearhead completely transformed our funnel. $280K in new revenue and recovery systems that run on autopilot. It's incredible.
See how Media Spearhead's conversion optimization, funnel redesign, and recovery systems can unlock hundreds of thousands in revenue.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
