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Packing Bees provides professional moving services across major U.S. cities. They had strong brand recognition locally but zero national digital presence. We built and executed a comprehensive multi-market campaign expanding them into 12 new cities simultaneously. Laser-focused targeting, city-specific landing pages, and aggressive bid strategies put Packing Bees on the map in every major metro. The result: explosive growth, optimized costs, and market leadership. $38 CPL. 4.8x ROAS. +12 cities in 6 months.
Packing Bees had established itself in a handful of major markets with strong word-of-mouth and repeat customer base. But they weren't capturing the massive available market in other major U.S. cities. No organized digital strategy, no coordinated multi-market expansion plan. Competitors were taking market share in untapped territories.
Methodical expansion across 12 major U.S. markets with coordinated campaigns and local optimization.
Completed market analysis for all 12 target cities. Built standardized campaign templates with city-specific keywords. Initial budget $2800/month across test markets: Denver, Austin, Portland, Phoenix. Created city landing pages with local imagery and team spotlights. Call tracking deployed with city-specific numbers.
Launched campaigns in Chicago, Miami, Seattle, and Atlanta. Early cities showing 3.2x ROAS. Quality Scores averaging 6.8 across all campaigns. Identified best-performing keywords per city for optimization. Total leads Month 2: 78 across 8 cities. Refined bid strategy based on early performance data.
All 12 cities now running ads. Added Boston, San Diego, Nashville, and Dallas. Campaign budget scaled to $4200/month. Total leads surged to 218/month. Implemented reputation management across all markets with city-specific review generation. Competitor keyword performance tracking shows Packing Bees capturing top positions in 8/12 markets already.
Shifted focus from acquisition to efficiency. Implemented city-specific bid caps and performance-based budget allocation. ROAS improved to 4.4x. Cut underperforming keywords while scaling winning terms. Leads/month: 312. Implemented automated SMS follow-up sequences for leads by city.
Packing Bees achieved top 3 ad position in all 12 markets. ROAS stabilized at 4.6x. Monthly leads: 368. Reputation scores improved across all markets with average 4.5-star rating in Google Business listings. Competitor analysis shows Packing Bees now leading in 11/12 markets by visibility metrics.
Month 6: 425 qualified leads/month across all 12 cities (vs. 35 baseline in 3 cities). Cost per lead reduced to $38 from initial $145. ROAS hit 4.8x and sustained. Packing Bees now the most visible moving company in all 12 target markets. Built automated market reporting dashboard tracking performance by city in real-time. National brand awareness surged across major metro areas.
From 3 cities to 12. From 35 leads/month to 425. Packing Bees became a national moving powerhouse in just 6 months through coordinated multi-market expansion and relentless optimization.
We went from local heroes to national leaders in 6 months. The multi-market strategy was flawless. Our phone's ringing off the hook in every city.
See how Media Spearhead can build a multi-market expansion strategy that drives leads, maximizes ROAS, and establishes dominance across your target regions.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
