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Olympic Integrity Auto Glass installs windshields and auto glass across South Florida. Their Google Ads account was fragmented and inefficient — no clear campaign structure, poor quality scores, and leads that didn't convert. We rebuilt their account from the ground up, installed proper call tracking, optimized for local intent, and activated Local Services Ads. Result: 9.4x ROAS, 89% close rate on leads, CPL down to $22. In 6 months flat.
Olympic Integrity had steady walk-in business and referrals, but their online presence was weak. Their Google Ads account looked like it had been neglected for years — multiple overlapping campaigns, poor keyword structure, and leads were coming in but very few were being tracked or followed up on. Most critically, they had no idea which ads were generating actual bookings.
Each month brought sharper targeting, better data, and more qualified leads. By Month 6, Olympic Integrity owned the auto glass market in South Florida.
Audited all 4 campaigns, found 68% overlap in keyword targeting. Consolidated into 2 purpose-built campaigns: Windshield Replacement (largest segment) and Glass Repair/Specialty. Installed call tracking with unique numbers, form tracking, and appointment bookings. New campaigns live Week 3 with 44% lower CPCs due to consolidation eliminating bid inflation.
Launched LSA — Olympic Integrity now appears in the Google Guaranteed trust block for "auto glass near me," "windshield repair," and related searches in South Florida. Built 2 mobile-optimized landing pages with instant quote calculators and appointment booking forms. Rewrote all ad headlines around immediate value: "Same-Day Mobile Service," "$0 Deductible," "Book Now." First LSA leads arrived in Week 5, converting at 3.2x the rate of standard search ads.
With 6 weeks of clean data, identified winning RSA headline combinations. "Same-Day Mobile Windshield Replacement" + "0% Deductible" showed 11.2% CTR. Quality Scores improved from 4.8 average to 6.4 average. Clicked through 40+ keyword variations and eliminated low-performing ones. Added negative keywords blocking irrelevant searches like "window glass" and "glass door." Conversion rate on tracked calls was 76% by end of Month 3.
Transitioned to Target CPA bidding with 90 days of tracked conversion data. Set CPAs: Windshield Replacement $28, Glass Repair $35. Quality Scores hit 7.8 average by Month 4 — highest across the company's accounts. LSA integration working perfectly: 38% of leads now coming from Google Guaranteed channel. Average booking value $520. CPL had dropped to $24 from initial $52.
ROAS hit 8.6x by Month 5 — approved 52% budget increase. Concentrated additional spend on Windshield Replacement campaign (highest volume, best margins). Implemented appointment confirmation email sequence — reduced no-shows by 31%. Close rate on tracked leads climbed to 82%. Started aggressive review generation targeting recent customers — GBP reviews grew from 28 to 94 with 4.8-star average by Month 5.
Month 6: 156 leads vs. 28 at baseline — a 456% increase. Cost per lead dropped from $52 to $22 — a 58% reduction. Close rate hit 89% on qualified leads. ROAS achieved 9.4x across both campaigns. Olympic Integrity is now the most visible auto glass company in South Florida paid search and Local Services Ads. Built automated performance dashboards, monthly ROI reports, and lead nurturing sequences for repeat business.
From fragmented and invisible to dominant and data-driven. Every metric moved in the right direction, and the compound effect transformed Olympic Integrity's business.
| Metric | Before (Baseline) | After (Month 6) | Delta |
|---|---|---|---|
| Monthly Leads Generated | 28 | 156 | +456% ↑ |
| Cost Per Lead | $52.00 | $22.00 | −58% ↓ |
| Return on Ad Spend | 1.2x (struggling) | 9.4x | +683% ↑ |
| Lead Close Rate (Qualified) | 9% | 89% | +810% ↑ |
| Active Campaigns | 4 (overlapping) | 2 (segmented) | Consolidated ↓ |
| Avg. Quality Score | 4.8 / 10 | 7.8 / 10 | +62% ↑ |
| LSA (Google Guaranteed) | Not active | Active — Top Performer | +38% of Leads ↑ |
| Call Tracking Status | None (no data) | Full tracking · All sources | Installed ↑ |
| Google Reviews | 28 reviews · 4.1★ | 94 reviews · 4.8★ | +236% ↑ |
Instead of 4 overlapping campaigns, we built 2 with clear purpose: one for high-volume windshield replacements, one for specialty glass repair work. Each optimized independently.
Six specific tactics that transformed Olympic Integrity from fragmented to focused and profitable.
Eliminated campaign overlap. Consolidated 4 campaigns into 2 purpose-built segments. This single change cut CPCs by 44% because we removed bid inflation from internal keyword battles.
Installed unique call tracking numbers per campaign, plus form submission tracking. Now every lead is attributed to its source. This data enabled smarter bidding and revealed which campaigns actually drove bookings.
Activated LSA immediately. Olympic Integrity now appears in the Google Guaranteed trust block. LSA leads convert at 3.2x the rate of standard search leads, and now represent 38% of all leads.
Built mobile landing pages with instant quote calculators and appointment booking forms. 55% of traffic is mobile, and mobile users have 89% close rate — the highest conversion of any channel.
Rewrote all ads to lead with immediate value: "Same-Day Mobile Service," "$0 Deductible," "Available Now." Generic company-focused copy was replaced with customer problem-focused copy. CTR increased from 3.8% to 9.2%.
Built a continuous QS optimization process. Tested 40+ keyword variations, eliminated underperformers, refined bidding. Quality Scores climbed from 4.8 average to 7.8 — the highest in the company.
If you're running Google Ads but can't see clearly into what's actually working, we can help. Let's audit your account and find the opportunity.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
