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NTX Porta Potty serves the Dallas-Fort Worth metroplex providing portable restrooms for events, construction, and outdoor venues. They had solid reputation but weak digital presence fighting generic competitors. We built hyper-local DFW-specific campaigns, dominating every event and construction keyword in the region. Result: complete market dominance, record lead volume, and best ROAS in company history. $19 CPL. 11.2x ROAS. DFW Market Leader. In 6 months.
NTX Porta Potty had good reputation in Dallas-Fort Worth but wasn't the go-to for event planners or construction companies. Competitors dominated search results with better keywords strategies and stronger local positioning. NTX was getting lost in generic statewide competition.
Methodical DFW market takeover establishing NTX as the undisputed local leader.
Restructured all campaigns to focus exclusively on Dallas-Fort Worth metro with precise geo-fencing to service areas. Created 5 city-specific campaigns: Dallas, Fort Worth, Arlington, Plano, Irving. Built DFW-specific landing pages highlighting local service and "DFW's Trusted Partner" messaging. Budget $1600/month. Call tracking with local Dallas numbers.
Launched competitor campaigns targeting major statewide porta potty company names as keywords, positioning NTX as "Local DFW Alternative." Quality Scores improved to 7.2 average. Monthly leads: 118. Reputation score climbing with initial DFW testimonials added. Competitor keyword strategy showing early wins.
Added venue-specific keywords targeting major Dallas event spaces (hotels, parks, venues). NTX now consistently position #1-2 for local searches. Monthly leads: 234. ROAS hit 6.8x. Event planner community starting to recognize NTX as local leader. Budget increased to $2400/month based on performance.
NTX established as clear #1 in DFW market across all major keywords. Monthly leads jumped to 315. ROAS improved to 8.9x. Competitor analysis shows NTX dominating vs. all major alternatives. Budget increased to $3500/month. Venue partnerships and testimonials creating network effect amplifying brand.
Wedding season ramping up in DFW. NTX completely dominant across all event-related keywords. Monthly leads: 378. ROAS hit record 10.1x. Construction season also starting to activate. Testimonials and case studies from dozens of satisfied local customers compounding reputation advantage.
Month 6: 410 qualified DFW leads/month vs. 32 baseline. Cost per lead down to $19 from initial $78. ROAS sustained at 11.2x — best in company history. NTX now synonymous with porta potties in Dallas-Fort Worth. Market share analysis: 89% of paid search visibility. Competitors barely visible. Reputation: 4.8 stars with 150+ local testimonials.
Complete Dallas-Fort Worth market domination through hyper-local targeting, aggressive competitor strategy, and relentless optimization.
From being invisible to owning the entire DFW market. Every event planner and construction company knows NTX first. The results are mind-blowing.
Media Spearhead's hyper-local strategies turned NTX into a DFW empire. Let's make you the undisputed leader in your market.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
