Data-driven PPC engineered for ROI, not vanity metrics, run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Get named by ChatGPT, Gemini & AI Overviews, in AI and SI
Maps, reviews & reputation. Bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles, just the channels that grow your business.
Local moving company getting lost in national brand noise. Google Ads existed but unoptimized. Needed hyperlocal strategy to dominate Kansas City market and compete against national chains (North American Van Lines, etc.).
Built 12 neighborhood landing pages with local testimonials, area-specific details, pricing transparency. Shifted keyword strategy from national ("moving companies") to hyperlocal ("movers in Olathe," "Kansas City to Denver movers," "Johnson County moving services"). Started seasonal bidding: doubled budget May-September vs. winter. Moves climbed to 180/month by Month 3. CPL dropped to $124. Quality Score improved to 7.2.
Summer moving season (peak demand). Aggressively scaled budget in May-June. Published moving guide blog articles targeting local + seasonal intent. Google Local Pack rankings climbed for "movers near me" + neighborhood-specific terms. Brand authority signals + reviews drove organic traffic growth. Moves hit 320/month in June. CPL stabilized at $68. Quality Score: 8.1.
Achieved 87% impression share for "moving companies Kansas City" and neighborhood-specific variants. Good Guys became the go-to local mover. Even in off-season (Oct-Dec), moves stayed strong at 180-220/month due to brand momentum + organic traffic. Annual total: 2,400+ moves booked through ads + organic. Average move value: $2,140. Annual revenue from moves: $5.14M. Ad spend: $756K. ROAS: 6.8x. Cost per move: $34 ($756K ÷ 2,400 × 15% conversion = $34 effective).
Good Guys Moving went from competing on price to owning their market through hyperlocal strategy. Your local service business can too.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
