Data-driven PPC engineered for ROI, not vanity metrics, run by a Google Premier Partner team.
Explore →Own the map pack and the organic results with compounding, data-backed search authority.
Explore →High-converting custom websites engineered to turn clicks into booked calls.
Explore →Get named by ChatGPT, Gemini & AI Overviews, in AI and SI
Maps, reviews & reputation. Bundles with any plan
Content marketing comes with every website build. Reputation management comes with Google Business Profile. No bloated bundles, just the channels that grow your business.
Chisholm Law Firm had a powerful niche — nonprofit law — but no digital presence to match it. We launched a full-funnel Google Ads and Display strategy that cut their CPA by 60%, tripled qualified leads, and made them the most recognized nonprofit law firm in the country within 6 months.
Chisholm Law Firm had carved out a legitimate specialty in nonprofit formation and compliance — an underserved legal niche with real national demand. But without a digital strategy, they were losing clients to less qualified generalists who simply ranked higher online.
We didn't just run ads — we built a digital brand from scratch, systematically growing Chisholm's authority in the nonprofit law space month by month.
Mapped the entire nonprofit law keyword landscape — 200+ terms across nonprofit formation, 501(c)(3) applications, board governance, and compliance. Identified that major competitors were bidding on generic "law firm near me" terms while leaving the nonprofit-specific terms completely uncontested. This was the opening.
Launched 4 segmented search campaigns: 501(c)(3) Formation, Church/Religious Nonprofits, Nonprofit Compliance, and Nonprofit Startup Consulting. Each campaign had its own ad group structure, ad copy, and dedicated landing page tailored to that specific nonprofit type. Conversion tracking went live Day 1.
Launched a Display remarketing campaign targeting everyone who visited the site but didn't convert — showing Chisholm's ads across the web for 30 days post-visit. Added a YouTube pre-roll campaign featuring the firm's founder speaking directly to nonprofit founders about common legal mistakes. Brand search volume began climbing immediately.
With 90 days of clean conversion data, transitioned all search campaigns to Target CPA bidding. Layered in-market audience signals for "Legal Services" and "Business Formation" to improve bid accuracy. Added custom intent audiences built from nonprofit industry publication readers and nonprofit conference attendees. CPA began dropping week over week.
Florida campaigns were now generating leads at 40% below initial CPA. Applied the same playbook to 8 additional states with high nonprofit density: Texas, California, New York, Georgia, Illinois, Ohio, Pennsylvania, and Washington. Each state launched with a localized landing page variant referencing state-specific nonprofit regulations.
By month 6, Chisholm was appearing at the top of Google searches for nonprofit law terms in all 9 targeted states. Brand search volume had grown 80% — people were now searching for "Chisholm Law" directly after seeing Display and YouTube ads. Set up automated budget rules, performance alerts, and monthly reporting dashboards.
CPA dropped while lead volume exploded — and brand awareness grew in parallel as Display and YouTube campaigns built lasting recognition nationwide.
| Metric | Before (Baseline) | After (Month 6) | Change |
|---|---|---|---|
| Cost Per Acquisition | $320.00 | $128.00 | −60% ↓ |
| Monthly Qualified Leads | 8 | 56 | +600% ↑ |
| Brand Search Volume (Index) | 100 | 180 | +80% ↑ |
| Click-Through Rate | 2.8% | 5.5% | +95% ↑ |
| Landing Page Conv. Rate | 18% | 40% | +122% ↑ |
| Avg. Quality Score | 5.1 / 10 | 8.4 / 10 | +65% ↑ |
| States Actively Targeted | 1 (Florida only) | 9 States | +8 States ↑ |
| Monthly Ad Budget | $0 (no paid ads) | $4,500 | New Channel |
| Monthly Revenue from Ads | — | Est. $85,000+ | 18.9x ROAS ↑ |
Using Florida as the proving ground, we scaled the winning strategy across the highest nonprofit-density states in the country — each with a localized landing page and targeted keyword set.
Chisholm's success wasn't luck — it was the result of 6 methodically executed strategies, each compounding on the last.
Mapped 200+ nonprofit law keywords that major competitors ignored entirely — including long-tail terms like "501c3 formation attorney Florida" and "nonprofit compliance lawyer for churches." Uncontested = cheap clicks.
Built 4 dedicated pages: churches/religious nonprofits, public charities, private foundations, and nonprofit startups. Each page matched the exact intent of the ad that sent traffic there — conversion rates jumped from 18% to 40%.
Created a pre-roll video campaign featuring the founding attorney addressing common nonprofit legal mistakes directly. After exposure, prospects arrived pre-sold — consultation-to-client close rate improved significantly in months 3–6.
Deployed Display remarketing across Google's network targeting all site visitors for 30 days post-visit. Chisholm's ads followed prospects across news sites, legal publications, and nonprofit industry blogs — dramatically boosting brand recall and return visits.
Combined Target CPA bidding with custom intent audiences built from nonprofit publication readers and association members. The algorithm learned to find and bid on the exact profile of a high-converting nonprofit client at the right price.
Each of the 9 state campaigns had unique landing pages referencing state-specific nonprofit laws, registration requirements, and timelines. This hyperlocal relevance drove Quality Scores above 8 in every new market and kept CPAs low from day one.
Whether you're a law firm, a service business, or a national brand in the making — we know how to find your audience, cut your CPA, and scale. Let's talk.
This credit comes from Google for new ad accounts, not from us. As a Google Premier Partner, we set it up for you, free.
