Search engine optimization and your page ranking seem to be a never-ending project. Just when you get things in place, you learn about a new Google algorithm update or practice that bothers you.
Learning all about SEO and keeping up with the latest SEO trends can get overwhelming. All this change takes place because search is constantly evolving.
But what many people do not know is that a successful search engine optimization campaign comprises three main things. As long as you practice these three techniques, you will successfully improve your SEO rank.
1. Know your buyers and their search habits
The only way you can customize your website and potential customers’ search is by first knowing who your best potential customers are.
This is important because searcher intent and behavior tend to change with time. Your business benefits once you know why people search and you provide them with answers through content.
So stop focusing on traditional SEO techniques like writing Meta descriptions on all pages. It’s better to focus more on understanding the searcher’s intent.
With Google providing most of the world’s information, they know what most people are looking for. Google recognizes when searchers are looking for expert advice and gives authoritative posts a better ranking above less relative and authority content.
Paying close attention to its search results can prove helpful to you for creating competitive content searchers look for.
Also start focusing more on your visitors, and not on yourselves. Focus on providing:
- Copy addressing the visitor’s needs and not talk about your product/services.
- Quick loading websites which quickly render and stabilize
- Better UX by avoiding unnecessary pop-ups and registrations
- Quick access to relevant and authoritative content
Also analyze your organically acquired leads’ search data, and their on-site journey for all pages visited.
It helps you identify the right groups of buyers to target and learn their search habits, like which search terms they use. You can then plan and create better content to improve your SEO rank.
2. Website optimization and adding new content
You can start website optimization once you know what your customer base looks like and how you want to find them in Google. Website optimization involves various strategies like:
- Restructuring pages as required
- Adding internal links for SEO purposes
- Tweaking content, titles, and Meta descriptions
- Developing inbound links to your pages and content
- Mobile device user experience (UX)
With most searches conducted through mobile phones, your content and website must especially perform well from a mobile perspective. Besides, Google practically ignores desktop sites today.
It’s your mobile site that determines your online ranking. So focus on providing your users with the best experience while visiting your website to find answers through their mobile devices.
Optimal mobile SEO is best achieved through a simple design and website content personalized based on the user. Also thoroughly review your pages to ensure they are easy to navigate and intuitive to users.
While it’s okay to have separate experiences between mobile and desktop, remember that Google doesn’t rank the experiences differently. So if you have a separate mobile site, it’s time to migrate to a mobile responsive site.
And most importantly, do not overlook the power of content.
There’s nothing that attracts search engine traffic better than new, original, updated, and relevant pages, ideas, and blog posts.
3. Maximize your website visitor conversions
Do not assume that you automatically get more sales and profits because you have a top ranking on Google and other search engines. There’s a very high chance of your landing up with lots of visitors but few sales.
There’s still much more work you need to do to get conversions. For example, you need to focus on finding out what you can do to improve your conversion percentage.
Unfortunately, this is often overlooked in the search engine optimization process. If you aren’t getting all the leads and sales your website should receive, there’s no point in investing time and money in SEO campaigns.
Keep on researching and finding out why your visitors visit your website and why others don’t.
Search engine optimization is a continuous process.
With Google continuously changing its algorithm, your website’s SEO needs to be constantly updated. So you always need to learn more about SEO and learn new techniques to improve your website ranking. Also, keep on adding unique, fresh, and relevant content.
Remember, though overwhelming, SEO doesn’t need to remain confusing, as long as you keep these three crucial SEO tips in mind. Repeating them over and over again will go a long way in putting you miles ahead of competitors who implement the latest SEO techniques.